Fiesta In The Park 2011 Sponsorship 71711

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Fiesta In The Park is largest and longest running suburban Latino festival in the Chicagoland suburbs--this 10th annual bilingual, cross cultural pachanga is estimated to draw over 15,000 attendees on Sunday 7/17/11.

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Fiesta In The Park 2011 Sponsorship 71711

  1. 1. !<br />Sunday July 17, 2011 | 11:30AM – 5:30PM<br />10 Year<br />Anniversary<br />Celebration!<br />10th Annual Celebration of “Fiesta In The Park” At Arlington Park!<br />2011 Sponsorship Opportunities<br />
  2. 2. Where’s The Fiesta?!<br />Arlington Park Racecourse<br />2200 West Euclid Avenue <br />Arlington Heights IL 60006<br />www.arlingtonpark.com/visit/maps-directions<br />
  3. 3. 10th Annual “Fiesta In The Park” at Arlington Park…<br />The Largest Suburban Latino Festival In The Chicago Suburbs! <br />Sunday July 17, 2011 will mark the 10th celebration of Fiesta In The Park. Located in the heart of the fastest growing suburban Latino communities, this venue provides an excellent experiential marketing platform to brand and engage your prospects and clients—Latino Style!<br />2010 Census: “Minorities accounted for all growth among the total state population in Illinois and Hispanics contributed 72% of all minority growth in the state (2,027,578 Hispanics).” - Portada Magazine 2/22/11 <br />
  4. 4. Celebrating Ten Years <br />Of Latino Heritage & Thoroughbred Horseracing!<br />Currently, the three year average total attendance for Fiesta In The Park is 12,215 with an average of 9,167 Latino attendees (75% of attendees have been Latino). <br />The bilingual format provides a family-friendly entertainment venue for the entire community to enjoy the rich traditions of Latino heritage and thoroughbred racing! <br />
  5. 5. Gates Open at 11:15AM with<br />Música… Food… Dancing… Horse Racing… Y Mas!<br />Fiesta In The Park distinctively melds the rich traditions of Latin America with Thoroughbred Horseracing, including:<br /><ul><li>Folkloric Dance groups
  6. 6. Latino Jockey Autographs
  7. 7. Face Painting for kids
  8. 8. Petting Zoo
  9. 9. Live Salsa Music
  10. 10. Latino Celebrity Guests
  11. 11. Mariachi Band
  12. 12. Latin American Food</li></li></ul><li>Arlington Park: Over 3 hours of “Inter-FaceTime”<br />This unique venue melds the rich traditions of thoroughbred horseracing with a day long Fiesta—offering sponsors over three hours of quality prospecting time between the races (all sponsor exhibit space is embedded inside the park—trackside!).<br />Arlington Park Fan Facts: 82% own their home; 75% earn +$50K; 50% Are Between 39-59 Years Old; 44% Are Women; 36% Are Families With More Than One child.<br />
  13. 13. Fiesta Multi-Channel Promotions…. <br />Print, Online, Radio, Direct Mail y Mas!<br />Fiesta In The Park utilizes various promotional channels<br />for the Sunday July 17, 2011 all-day event including:<br /><ul><li>Latino Newspaper Advertising Campaign
  14. 14. Radio promotions coupled with onsite appearance
  15. 15. Direct Mail Campaign (30,000 Latino households)
  16. 16. Dedicated micro-site www.apfiesta.com
  17. 17. Online cross promotions with Arlington Park
  18. 18. Print promotions in Arlington Park Daily Racing Guide
  19. 19. Venue Fiesta Banners with sponsor branding
  20. 20. 30-second “Jumboscreen” Video ads (Gold/Platinum Levels)</li></ul>www.apfiesta.com<br />www.arlingtonpark.com<br />www.arlingtonparklive.com<br />
  21. 21. <ul><li>Exhibit Area: 10’x10’
  22. 22. HALF Page Program Ad | Banner Logo | 6 VIP Passes
  23. 23. Logo In Print Ads & Direct Mail (30K homes)
  24. 24. Exhibit Area: 10’x10’ (+1 Vehicle In Park)
  25. 25. FULL Page Program Ad | Banner Logo | 8 VIP Passes
  26. 26. Logo In Print Ads & Direct Mail (30K homes)
  27. 27. 30-second “Jumboscreen” Video ads
  28. 28. Exhibit Area: 10’x20’ (1 Vehicle In Park, 1 Vehicle at Gate)
  29. 29. FULL Page Program Ad | Banner Logo | 12 VIP Passes
  30. 30. Logo In Print Ads & Direct Mail (30K homes) | Store Posters
  31. 31. 30-second “Jumboscreen” Video ads | 60-second info-videos
  32. 32. Customized activation (.i.e. product/collateral dist. at gates)
  33. 33. Category Exclusive Sponsor | First rights for Fiesta 2012</li></ul>Fiesta Sponsorship Opportunities<br />For More Info: Jerry Campagna | 224.217.8741 | jcampagna@themostinc.com<br />
  34. 34. Sampling of Legacy Fiesta Sponsors…<br />Chicago Fire Soccer <br />American Airlines<br />Harris Bank<br />Coach USA<br />Pepsi<br />Hoy Newspaper<br />NW Community Hospital<br />Verizon Wireless<br />Mega Radio<br />Pace Transit<br />Harper College<br />State Farm Insurance<br />Roosevelt University<br />Reflejos Bilingual Journal<br />Kia Motors<br />Univision Radio<br />Rasmussen College<br />Harley Davidson Motor Cycles<br />NASCAR Racing<br />Toyota<br />US Cellular<br />Chevrolet<br />Bank of America<br />Telemundo<br />YOUR BRAND @ FIESTA 2011!?<br />
  35. 35. Sunday July 17, 2011… <br />It’s Off To The Races—Latino Style!<br />To Join Us In “The Winners Circle” Contact:<br />Jerry Campagna | 224.217.8741<br />jcampagna@themostinc.com<br />

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