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WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
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WordPress SEO

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Transcript

  • 1. WordPress SEO & Optimisation Strategies A4UExpo London, October 2008
  • 2. Joost deValk
  • 3. Open Source Apple WordPress SEO Geek Theology IBMS BloggerSpeaker Marketeer Online marketeer
  • 4. http://yoast.com
  • 5. http://orangevalley.nl
  • 6. Today’s agenda 1 WordPress & SEO 2 Promoting Your Blog 3 Getting more subscribers 4 Conversation Optimization And maybe, some bonus tips.
  • 7. WordPress & SEO
  • 8. Essential Plugins
  • 9. HeadSpace2 http://urbangiraffe.com/plugins/headspace2/ - Titles - Meta Keywords and Descriptions - More Tags - And SO much more.
  • 10. Template tip #1 Your title should look like this: <title><?php wp_title(‘’); ?></title> Nothing more, nothing less. HeadSpace or any other SEO plugin will take care of the title.
  • 11. Redirection http://urbangiraffe.com/plugins/redirection/ Use it for all your redirection needs.
  • 12. YARPP http://mitcho.com/code/yarpp/ Yet Another Related Posts Plugin Related posts based on tags, categories, post content, etc.
  • 13. SEO Friendly Images http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images Auto-magically optimise alt and title tags.
  • 14. Clean Slugs Sign up for my mailing list and get it! Auto-magically optimise your post slugs.
  • 15. RSS Footer http://yoast.com/wordpress/rss-footer/ Take advantage of those scrapers!
  • 16. Structure for SEO
  • 17. Template tip #2 Your blog title and subtitle should only be <h1> and <h2> on your front page! Everywhere else, and <h4> and <h5> is good enough. To do that, do something like this in your header.php: <?php if (is_home()) { ?> <h1>Yoast</h1> <?php } else { ?> <h4><a href="/">Yoast</a></h4> <?php } ?>
  • 18. Template tip #3 Add a description to your categories: <?php echo category_description(); ?>
  • 19. Yoast Breadcrumbs http://yoast.com/wordpress/breadcrumbs/ Let users and spiders find the way home! Roy Huiskes - Internal Linking 16.30 - Platinum 7
  • 20. http://yoast.com/wordpress/robots-meta/ Robots Meta - Noindex, follow your archives, search pages, etc. - Authenticate with webmaster tools - Nofollow ancillary links - Etc. etc.
  • 21. http://www.seoegghead.com/blog/seo/stop-seo-death-by-pagination-p118.html or http://wordpress.org/extend/plugins/wp-page-numbers/ Pagination Because a search engine can’t skip pages.
  • 22. More info on WP SEO? http://yoast.com/articles/wordpress-seo/
  • 23. Promoting your blog
  • 24. Because just praying won’t work
  • 25. So Join In The Conversation
  • 26. Go where your readers go.
  • 27. If you bait...
  • 28. Use the good stuff.
  • 29. Do Guest Posts.
  • 30. Competing is more important than....
  • 31. So now you’ve got visitors
  • 32. Let’s turn them into fans
  • 33. Your Subscribe Button Can’t be BIG enough.
  • 34. Offer e-mail too
  • 35. Remind people. After each post.
  • 36. Pick easy scores: - comment redirect (http://yoast.com/wordpress/comment-redirect/) - comment relish
  • 37. Now we’ve got a conversation
  • 38. Let’s keep it going!
  • 39. Here’s 10 steps to improve the conversation on your blog
  • 40. Step 1: Ask for comments.
  • 41. Step 2: Thank people for commenting.
  • 42. Step 3: get to know your readers.
  • 43. Step 4: answer all questions, and respond to all feedback.
  • 44. Step 5: Reward good remarks.
  • 45. Step 6: keep people involved.
  • 46. Step 7: don’t distract them. Separate track- and pingbacks from comments: http://yoast.com/wordpress-theming-pushing-trackbacks-down/
  • 47. Step 8: Fight spam, always.
  • 48. Step 9: Keep It Stupid Simple (to comment)
  • 49. Step 10: Measure, improve, and repeat Use Blog Metrics: http://yoast.com/wordpress/blog-metrics/ Google Alerts Twitter Ego Searches
  • 50. Are you a good Housekeeper? http://yoast.com/serious-blogging-questions/
  • 51. 3 bonus tips!
  • 52. Prevent fruitless searching Improve the WordPress search experience: http://yoast.com/wordpress-search/
  • 53. Aim for speed Optimize your template: http://yoast.com/speed-up-and-clean-up-your-wordpress/
  • 54. check themes before installing http://yoast.com/perfect-wordpress-theme/
  • 55. Joost de Valk joost@yoast.com http://yoast.com http://www.orangevalley.nl http://twitter.com/jdevalk Sign up to my WP mailing list! http://yoast.com/mailing-list/

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