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  • 1. WordPress SEO & Optimisation Strategies A4UExpo London, October 2008
  • 2. Joost deValk
  • 3. Open Source Apple WordPress SEO Geek Theology IBMS BloggerSpeaker Marketeer Online marketeer
  • 4. http://yoast.com
  • 5. http://orangevalley.nl
  • 6. Today’s agenda 1 WordPress & SEO 2 Promoting Your Blog 3 Getting more subscribers 4 Conversation Optimization And maybe, some bonus tips.
  • 7. WordPress & SEO
  • 8. Essential Plugins
  • 9. HeadSpace2 http://urbangiraffe.com/plugins/headspace2/ - Titles - Meta Keywords and Descriptions - More Tags - And SO much more.
  • 10. Template tip #1 Your title should look like this: <title><?php wp_title(‘’); ?></title> Nothing more, nothing less. HeadSpace or any other SEO plugin will take care of the title.
  • 11. Redirection http://urbangiraffe.com/plugins/redirection/ Use it for all your redirection needs.
  • 12. YARPP http://mitcho.com/code/yarpp/ Yet Another Related Posts Plugin Related posts based on tags, categories, post content, etc.
  • 13. SEO Friendly Images http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images Auto-magically optimise alt and title tags.
  • 14. Clean Slugs Sign up for my mailing list and get it! Auto-magically optimise your post slugs.
  • 15. RSS Footer http://yoast.com/wordpress/rss-footer/ Take advantage of those scrapers!
  • 16. Structure for SEO
  • 17. Template tip #2 Your blog title and subtitle should only be <h1> and <h2> on your front page! Everywhere else, and <h4> and <h5> is good enough. To do that, do something like this in your header.php: <?php if (is_home()) { ?> <h1>Yoast</h1> <?php } else { ?> <h4><a href="/">Yoast</a></h4> <?php } ?>
  • 18. Template tip #3 Add a description to your categories: <?php echo category_description(); ?>
  • 19. Yoast Breadcrumbs http://yoast.com/wordpress/breadcrumbs/ Let users and spiders find the way home! Roy Huiskes - Internal Linking 16.30 - Platinum 7
  • 20. http://yoast.com/wordpress/robots-meta/ Robots Meta - Noindex, follow your archives, search pages, etc. - Authenticate with webmaster tools - Nofollow ancillary links - Etc. etc.
  • 21. http://www.seoegghead.com/blog/seo/stop-seo-death-by-pagination-p118.html or http://wordpress.org/extend/plugins/wp-page-numbers/ Pagination Because a search engine can’t skip pages.
  • 22. More info on WP SEO? http://yoast.com/articles/wordpress-seo/
  • 23. Promoting your blog
  • 24. Because just praying won’t work
  • 25. So Join In The Conversation
  • 26. Go where your readers go.
  • 27. If you bait...
  • 28. Use the good stuff.
  • 29. Do Guest Posts.
  • 30. Competing is more important than....
  • 31. So now you’ve got visitors
  • 32. Let’s turn them into fans
  • 33. Your Subscribe Button Can’t be BIG enough.
  • 34. Offer e-mail too
  • 35. Remind people. After each post.
  • 36. Pick easy scores: - comment redirect (http://yoast.com/wordpress/comment-redirect/) - comment relish
  • 37. Now we’ve got a conversation
  • 38. Let’s keep it going!
  • 39. Here’s 10 steps to improve the conversation on your blog
  • 40. Step 1: Ask for comments.
  • 41. Step 2: Thank people for commenting.
  • 42. Step 3: get to know your readers.
  • 43. Step 4: answer all questions, and respond to all feedback.
  • 44. Step 5: Reward good remarks.
  • 45. Step 6: keep people involved.
  • 46. Step 7: don’t distract them. Separate track- and pingbacks from comments: http://yoast.com/wordpress-theming-pushing-trackbacks-down/
  • 47. Step 8: Fight spam, always.
  • 48. Step 9: Keep It Stupid Simple (to comment)
  • 49. Step 10: Measure, improve, and repeat Use Blog Metrics: http://yoast.com/wordpress/blog-metrics/ Google Alerts Twitter Ego Searches
  • 50. Are you a good Housekeeper? http://yoast.com/serious-blogging-questions/
  • 51. 3 bonus tips!
  • 52. Prevent fruitless searching Improve the WordPress search experience: http://yoast.com/wordpress-search/
  • 53. Aim for speed Optimize your template: http://yoast.com/speed-up-and-clean-up-your-wordpress/
  • 54. check themes before installing http://yoast.com/perfect-wordpress-theme/
  • 55. Joost de Valk joost@yoast.com http://yoast.com http://www.orangevalley.nl http://twitter.com/jdevalk Sign up to my WP mailing list! http://yoast.com/mailing-list/