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WordPress SEO &
Optimisation Strategies
A4UExpo London, October 2008
Joost deValk
Open Source
Apple
WordPress SEO
Geek
Theology
IBMS
BloggerSpeaker
Marketeer
Online marketeer
http://yoast.com
http://orangevalley.nl
Today’s agenda
1 WordPress & SEO
2 Promoting Your Blog
3 Getting more subscribers
4 Conversation Optimization
And maybe, s...
WordPress & SEO
Essential Plugins
HeadSpace2
http://urbangiraffe.com/plugins/headspace2/
- Titles
- Meta Keywords and Descriptions
- More Tags
- And SO much...
Template tip #1
Your title should look like this:
<title><?php wp_title(‘’); ?></title>
Nothing more, nothing less. HeadSp...
Redirection
http://urbangiraffe.com/plugins/redirection/
Use it for all your redirection needs.
YARPP
http://mitcho.com/code/yarpp/
Yet Another Related Posts Plugin
Related posts based on tags, categories,
post content...
SEO Friendly Images
http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images
Auto-magically optimise alt and...
Clean Slugs
Sign up for my mailing list and get it!
Auto-magically optimise your post slugs.
RSS Footer
http://yoast.com/wordpress/rss-footer/
Take advantage of those scrapers!
Structure for SEO
Template tip #2
Your blog title and subtitle should only be <h1> and <h2> on
your front page! Everywhere else, and <h4> an...
Template tip #3
Add a description to your categories:
<?php echo category_description(); ?>
Yoast Breadcrumbs
http://yoast.com/wordpress/breadcrumbs/
Let users and spiders find the way home!
Roy Huiskes - Internal ...
http://yoast.com/wordpress/robots-meta/
Robots Meta
- Noindex, follow your archives, search pages, etc.
- Authenticate wit...
http://www.seoegghead.com/blog/seo/stop-seo-death-by-pagination-p118.html
or http://wordpress.org/extend/plugins/wp-page-n...
More info on WP SEO?
http://yoast.com/articles/wordpress-seo/
Promoting your blog
Because just praying won’t work
So Join In The Conversation
Go where your readers go.
If you bait...
Use the good stuff.
Do Guest Posts.
Competing is more important than....
So now you’ve got visitors
Let’s turn them into fans
Your Subscribe Button
Can’t be BIG enough.
Offer e-mail too
Remind people. After each post.
Pick easy scores:
- comment redirect
(http://yoast.com/wordpress/comment-redirect/)
- comment relish
Now we’ve got a conversation
Let’s keep it going!
Here’s 10 steps
to improve the conversation on your blog
Step 1:
Ask for comments.
Step 2: Thank people for commenting.
Step 3: get to know your readers.
Step 4: answer all questions,
and respond to all feedback.
Step 5: Reward good remarks.
Step 6: keep people involved.
Step 7: don’t distract them.
Separate track- and pingbacks from comments:
http://yoast.com/wordpress-theming-pushing-track...
Step 8:
Fight spam, always.
Step 9: Keep It Stupid Simple (to comment)
Step 10:
Measure, improve, and repeat
Use Blog Metrics:
http://yoast.com/wordpress/blog-metrics/
Google Alerts
Twitter Ego...
Are you a good Housekeeper?
http://yoast.com/serious-blogging-questions/
3 bonus tips!
Prevent fruitless searching
Improve the WordPress search experience:
http://yoast.com/wordpress-search/
Aim for speed
Optimize your template:
http://yoast.com/speed-up-and-clean-up-your-wordpress/
check themes before installing
http://yoast.com/perfect-wordpress-theme/
Joost de Valk
joost@yoast.com
http://yoast.com
http://www.orangevalley.nl
http://twitter.com/jdevalk
Sign up to my WP mail...
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WordPress SEO

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Transcript of "WordPress SEO"

  1. 1. WordPress SEO & Optimisation Strategies A4UExpo London, October 2008
  2. 2. Joost deValk
  3. 3. Open Source Apple WordPress SEO Geek Theology IBMS BloggerSpeaker Marketeer Online marketeer
  4. 4. http://yoast.com
  5. 5. http://orangevalley.nl
  6. 6. Today’s agenda 1 WordPress & SEO 2 Promoting Your Blog 3 Getting more subscribers 4 Conversation Optimization And maybe, some bonus tips.
  7. 7. WordPress & SEO
  8. 8. Essential Plugins
  9. 9. HeadSpace2 http://urbangiraffe.com/plugins/headspace2/ - Titles - Meta Keywords and Descriptions - More Tags - And SO much more.
  10. 10. Template tip #1 Your title should look like this: <title><?php wp_title(‘’); ?></title> Nothing more, nothing less. HeadSpace or any other SEO plugin will take care of the title.
  11. 11. Redirection http://urbangiraffe.com/plugins/redirection/ Use it for all your redirection needs.
  12. 12. YARPP http://mitcho.com/code/yarpp/ Yet Another Related Posts Plugin Related posts based on tags, categories, post content, etc.
  13. 13. SEO Friendly Images http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images Auto-magically optimise alt and title tags.
  14. 14. Clean Slugs Sign up for my mailing list and get it! Auto-magically optimise your post slugs.
  15. 15. RSS Footer http://yoast.com/wordpress/rss-footer/ Take advantage of those scrapers!
  16. 16. Structure for SEO
  17. 17. Template tip #2 Your blog title and subtitle should only be <h1> and <h2> on your front page! Everywhere else, and <h4> and <h5> is good enough. To do that, do something like this in your header.php: <?php if (is_home()) { ?> <h1>Yoast</h1> <?php } else { ?> <h4><a href="/">Yoast</a></h4> <?php } ?>
  18. 18. Template tip #3 Add a description to your categories: <?php echo category_description(); ?>
  19. 19. Yoast Breadcrumbs http://yoast.com/wordpress/breadcrumbs/ Let users and spiders find the way home! Roy Huiskes - Internal Linking 16.30 - Platinum 7
  20. 20. http://yoast.com/wordpress/robots-meta/ Robots Meta - Noindex, follow your archives, search pages, etc. - Authenticate with webmaster tools - Nofollow ancillary links - Etc. etc.
  21. 21. http://www.seoegghead.com/blog/seo/stop-seo-death-by-pagination-p118.html or http://wordpress.org/extend/plugins/wp-page-numbers/ Pagination Because a search engine can’t skip pages.
  22. 22. More info on WP SEO? http://yoast.com/articles/wordpress-seo/
  23. 23. Promoting your blog
  24. 24. Because just praying won’t work
  25. 25. So Join In The Conversation
  26. 26. Go where your readers go.
  27. 27. If you bait...
  28. 28. Use the good stuff.
  29. 29. Do Guest Posts.
  30. 30. Competing is more important than....
  31. 31. So now you’ve got visitors
  32. 32. Let’s turn them into fans
  33. 33. Your Subscribe Button Can’t be BIG enough.
  34. 34. Offer e-mail too
  35. 35. Remind people. After each post.
  36. 36. Pick easy scores: - comment redirect (http://yoast.com/wordpress/comment-redirect/) - comment relish
  37. 37. Now we’ve got a conversation
  38. 38. Let’s keep it going!
  39. 39. Here’s 10 steps to improve the conversation on your blog
  40. 40. Step 1: Ask for comments.
  41. 41. Step 2: Thank people for commenting.
  42. 42. Step 3: get to know your readers.
  43. 43. Step 4: answer all questions, and respond to all feedback.
  44. 44. Step 5: Reward good remarks.
  45. 45. Step 6: keep people involved.
  46. 46. Step 7: don’t distract them. Separate track- and pingbacks from comments: http://yoast.com/wordpress-theming-pushing-trackbacks-down/
  47. 47. Step 8: Fight spam, always.
  48. 48. Step 9: Keep It Stupid Simple (to comment)
  49. 49. Step 10: Measure, improve, and repeat Use Blog Metrics: http://yoast.com/wordpress/blog-metrics/ Google Alerts Twitter Ego Searches
  50. 50. Are you a good Housekeeper? http://yoast.com/serious-blogging-questions/
  51. 51. 3 bonus tips!
  52. 52. Prevent fruitless searching Improve the WordPress search experience: http://yoast.com/wordpress-search/
  53. 53. Aim for speed Optimize your template: http://yoast.com/speed-up-and-clean-up-your-wordpress/
  54. 54. check themes before installing http://yoast.com/perfect-wordpress-theme/
  55. 55. Joost de Valk joost@yoast.com http://yoast.com http://www.orangevalley.nl http://twitter.com/jdevalk Sign up to my WP mailing list! http://yoast.com/mailing-list/
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