WordPress SEO
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WordPress SEO






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WordPress SEO WordPress SEO Presentation Transcript

  • WordPress SEO & Optimisation Strategies A4UExpo London, October 2008
  • Joost deValk
  • Open Source Apple WordPress SEO Geek Theology IBMS BloggerSpeaker Marketeer Online marketeer
  • http://yoast.com
  • http://orangevalley.nl
  • Today’s agenda 1 WordPress & SEO 2 Promoting Your Blog 3 Getting more subscribers 4 Conversation Optimization And maybe, some bonus tips.
  • WordPress & SEO
  • Essential Plugins
  • HeadSpace2 http://urbangiraffe.com/plugins/headspace2/ - Titles - Meta Keywords and Descriptions - More Tags - And SO much more.
  • Template tip #1 Your title should look like this: <title><?php wp_title(‘’); ?></title> Nothing more, nothing less. HeadSpace or any other SEO plugin will take care of the title.
  • Redirection http://urbangiraffe.com/plugins/redirection/ Use it for all your redirection needs.
  • YARPP http://mitcho.com/code/yarpp/ Yet Another Related Posts Plugin Related posts based on tags, categories, post content, etc.
  • SEO Friendly Images http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images Auto-magically optimise alt and title tags.
  • Clean Slugs Sign up for my mailing list and get it! Auto-magically optimise your post slugs.
  • RSS Footer http://yoast.com/wordpress/rss-footer/ Take advantage of those scrapers!
  • Structure for SEO
  • Template tip #2 Your blog title and subtitle should only be <h1> and <h2> on your front page! Everywhere else, and <h4> and <h5> is good enough. To do that, do something like this in your header.php: <?php if (is_home()) { ?> <h1>Yoast</h1> <?php } else { ?> <h4><a href="/">Yoast</a></h4> <?php } ?>
  • Template tip #3 Add a description to your categories: <?php echo category_description(); ?>
  • Yoast Breadcrumbs http://yoast.com/wordpress/breadcrumbs/ Let users and spiders find the way home! Roy Huiskes - Internal Linking 16.30 - Platinum 7
  • http://yoast.com/wordpress/robots-meta/ Robots Meta - Noindex, follow your archives, search pages, etc. - Authenticate with webmaster tools - Nofollow ancillary links - Etc. etc.
  • http://www.seoegghead.com/blog/seo/stop-seo-death-by-pagination-p118.html or http://wordpress.org/extend/plugins/wp-page-numbers/ Pagination Because a search engine can’t skip pages.
  • More info on WP SEO? http://yoast.com/articles/wordpress-seo/
  • Promoting your blog
  • Because just praying won’t work
  • So Join In The Conversation
  • Go where your readers go.
  • If you bait...
  • Use the good stuff.
  • Do Guest Posts.
  • Competing is more important than....
  • So now you’ve got visitors
  • Let’s turn them into fans
  • Your Subscribe Button Can’t be BIG enough.
  • Offer e-mail too
  • Remind people. After each post.
  • Pick easy scores: - comment redirect (http://yoast.com/wordpress/comment-redirect/) - comment relish
  • Now we’ve got a conversation
  • Let’s keep it going!
  • Here’s 10 steps to improve the conversation on your blog
  • Step 1: Ask for comments.
  • Step 2: Thank people for commenting.
  • Step 3: get to know your readers.
  • Step 4: answer all questions, and respond to all feedback.
  • Step 5: Reward good remarks.
  • Step 6: keep people involved.
  • Step 7: don’t distract them. Separate track- and pingbacks from comments: http://yoast.com/wordpress-theming-pushing-trackbacks-down/
  • Step 8: Fight spam, always.
  • Step 9: Keep It Stupid Simple (to comment)
  • Step 10: Measure, improve, and repeat Use Blog Metrics: http://yoast.com/wordpress/blog-metrics/ Google Alerts Twitter Ego Searches
  • Are you a good Housekeeper? http://yoast.com/serious-blogging-questions/
  • 3 bonus tips!
  • Prevent fruitless searching Improve the WordPress search experience: http://yoast.com/wordpress-search/
  • Aim for speed Optimize your template: http://yoast.com/speed-up-and-clean-up-your-wordpress/
  • check themes before installing http://yoast.com/perfect-wordpress-theme/
  • Joost de Valk joost@yoast.com http://yoast.com http://www.orangevalley.nl http://twitter.com/jdevalk Sign up to my WP mailing list! http://yoast.com/mailing-list/