Great Social Media Strategists | 10 Defining Traits

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Are you one of the great social media strategists? Here are 10 defining traits that might just answer that question for you!

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Great Social Media Strategists | 10 Defining Traits

  1. 1. “GREAT SOCIAL MEDIA STRATEGISTS” 10 telling traits #socialstrategy series | jeromepineau.com
  2. 2. 1.macro the micro you’re as comfortable with the big picture as you are with details. your ability to constantly shift back and forth between the two optics makes you exceptional. stand back then focus again
  3. 3. 2. get s**t done you know you don’t get much respect from the troops as a whiteboard strategist. so you have proven execution chops. you delegate judiciously, but are always able and willing to jump in the trenches. make the doughnuts
  4. 4. 3.communal the “social” part of social media? that’s community. you really get that because you see how community feeds every aspect of social media. and your social strategies always include at least one component of community. community trumps all
  5. 5. 4.realpolitik’ian you understand how to survive and thrive in complex political environments. because otherwise, you’d be rendered ineffective. and therefore useless. the underside…
  6. 6. 5.businessman you’re a business strategist first and foremost. one who happens to specialize in social media. social means business
  7. 7. 6.analytic you don’t always have the answers. but you sure ask the right questions. you see metrics as a multi-faceted tactical tool affecting everything from operations to revenue to internal alignment. and you use them accordingly. data is your friend
  8. 8. 7.technologist you grok technology. and probably came from a technical background. you know the different between PHP and API. under the hood you see
  9. 9. 8.leader you know how to motivate, train, and mentor social teams. a lot of this has to do with #2 your team willingly gets up at 4AM to help you solve an emerging crisis. they got your back. and you got theirs. your social strategy never excludes the human beings executing it. pulling together
  10. 10. 9.natural you have great instinct often backed by cold hard data - when available. sometimes it’s experience. but a lot of it is sheer nature. if it doesn’t smell right…
  11. 11. 10.bottom liner you are neither a Kumbaya nor a spreadsheet strategist. at the end of the day, the sun sets, and you’re here to serve, protect and drive sales for your brand. and you never lose sight of that. sales fixes everything | guy kawasaki

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