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Jerome Nadel @ M Love

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A case study of the PUMA Phone service design and deep brand experience in mobile UI.

A case study of the PUMA Phone service design and deep brand experience in mobile UI.

Published in Business , Technology
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Transcript

  • 1. What’s a Phone?
    Jerome Nadel
    CXO & CMO
    Sagem Wireless
  • 2.
  • 3. Everything is connected
  • 4. Everyone is connecting
    1995
    1997
    Today…
  • 5. Everyone is contributing
  • 6. Everyone is jumping in
  • 7. What’s a…
  • 8. What’s a phone? Smarter and smarter…
  • 9. What’s a phone? Smarter and smarter…
  • 10. convergence
  • 11. Hard to choose…
    Reason
    Emotion
  • 12. Deep brand expression in an open world
  • 13. “I’ve just found my favourite phone of Mobile World Congress 2010 and it’s from someone completely unexpected: Puma.”
    “the most endearing phone of the show...the Puma stands alone as a beautifully designed quirk of a phone... Kudos, Sagem, and long may it continue.”
    “It’s the added extras that really make this phone what it is. On its sporty side you can expect an analogue stopwatch, GPS run tracker, GPS bike speedo, pedometer and ooh, a yachting compass.”
    “The alchemy is perfect, as Puma has ensured every aspect of the OS and hardware is ultra-styled and feature-led.”
    “Sagem’s device breaks the mould of branded phones by actually being good.”
    Divergence – Expression in difference
  • 14.
  • 15.
  • 16. PUMA WORLD PORTALFromrich media to mCommerce
  • 17.
  • 18.
  • 19. Mobile Commerce
    MOBILE ACCESS.
    EYEWEAR
    FRAGRANCES
    TIMEPIECES
    BAGS
    SHOES…
  • 20. Branded Photo App
    Home Screen
    UNIQUE SERVICES
    1
    4
    CUSTOMIZED SERVICES
    1
    Main Menu
    THEMING GUIDELINES
    CORE UX MODEL
    Notifications
    Task Switching
    Remove
    1
    1
    A flexible user experience platform…
    …that enables effective
    and deep brand experience
  • 21. Who wants a PUMA Phone?