Your SlideShare is downloading. ×
0
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Extending The Value Of Oracle Crm On Demand Through Cloud Based Extensibility

2,085

Published on

From OpenWord 2011 Extending the Value of Oracle CRM On Demand Through Cloud-Based Extensibility

From OpenWord 2011 Extending the Value of Oracle CRM On Demand Through Cloud-Based Extensibility

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,085
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 1 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 2. Extending the Value of Oracle CRM On Demand Through Cloud-Based Extensibility Presenting with Jeff Lumsden2 Manager, CRM On Demand Product Management Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 3. Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle.3 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 4. Program Agenda •  Introductions •  What is Cloud Computing •  Why it Matters •  Oracle Cloud Computing Options –  CRM On Demand Client Side Extensions –  Oracle Public Cloud •  Insperity •  Siemens4 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 5. Introductions •  Sam Sanderson, Insperity –  Manager, Sales Technology •  Nishant Dange, Siemens –  Global CRM Program Manager •  Jeff Lumsden, Oracle –  Manager, CRM On Demand Product Management5 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 6. What is Cloud Computing?6 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 7. National Institute of Standards•  Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. Source: NIST Definition of Cloud Computing (SP-800-145 Draft) 7 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 8. As A Service Software – The Cloud Delivery Categories IaaS PaaS SaaS•  Virtual hardware and •  Application container •  Business applications infrastructure software and resource service •  CRM, HCM, PRM,•  O/S, file system, •  App servers, DB Service, Industries networking resources, instances, (Financial Service, … messaging, … Life Sciences, etc.) …•  Amazon EC2, S3 •  Oracle Public Cloud •  Oracle CRM On Demand 8 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 9. Why does Cloud Computing Matter?9 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 10. Costs •  Initial Infrastructure •  Ongoing maintenance •  Software, Services & Support •  Resourcing10 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 11. The 5 S’s •  Speed •  Scalability •  Stability •  Security •  Service Quality11 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 12. Process Identify Change •  Don’t deal with IT •  Manage project yourself Make Change •  Easier maintenance Login •  Team efficiency •  Faster delivery Upload File Send Notification Email12 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 13. Oracle Cloud Computing Options13 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 14. Options from Yesterday •  3rd Party –  New bid process –  Time •  System Integrator –  Not core competency –  No economies of scale •  Internal –  Procedural overhead –  Cost14 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 15. More Options for Today •  Client Side Extensions –  Upload extension to CRM On Demand –  Private applications –  Browser based execution •  Oracle Public Cloud –  Host JAVA applications –  Public/Private facing –  Server side processing and DB15 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 16. Client Side Extensions•  Upload custom content to CRM On Demand servers – JS, SWF, HTML, JPG, GIF, CSS, etc.•  Configure extensions as web applet Client Side Extension or web tab – No special steps needed•  Better performance, inherited security, leverage Oracle infrastructure•  Maintain extensions without needing to redeploy 16 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 17. Oracle Public Cloud Broad, Enterprise, Flexible CRM Fusion HCM Fusion Talent Database Java Cloud Social Network Cloud Service Service Security & Integration Identity Service Service17 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 18. Oracle’s Public PaaS Benefits Open, Portable, Enterprise•  Open –  No proprietary cloud APIs –  Just the building blocks you are used to: Java EE, EclipseLink, Spring…•  Portable –  Move from on-premise to the public cloud and back –  Flexibility to mix-and-match environments•  Enterprise –  Reap the benefits of existing middleware technology18 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 19. Oracle Public Cloud Choices +Throughput +Capacity +App Availability Java Cloud Service Java Cloud Service Java Cloud Service Basic Standard Enterprise•  1 Managed Server •  2 Managed Server •  4 Managed Server•  1.5GB Heap •  3GB Heap •  6GB Heap•  50GB Data Transfer •  250GB Data Transfer •  500GB Data Transfer•  5 GB File Storage •  10 GB File Storage •  25 GB File Storage • Clustered •  Clustered•  Environment Types: •  Environment Types: •  Environment Types: •  Dev for all apps •  Test-to-prod QA envs •  Test-to-prod QA envs •  QA or Prod for non- •  Prod for departmental •  Prod for for departmental critical, tactical apps apps apps•  User Base: Small •  User Base: Small-Medium • User Base: Small-Large 19 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 20. Oracle Public Cloud Self-service Provisioning in Minutes @cloud.oracle.com 1.  Choose service type 2.  Provide service URL 3.  Optionally associate with other service instances 4.  Receive e-mail with service details20 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 21. Demonstrations21 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 22. Client Side Extension – Account Hierarchy•  Flash file stored in CRM On Demand•  JS in custom web applet•  Web Services to build hierarchy 22 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 23. Lead Generation Microsite•  JAVA application•  Calls CRM On Demand Web Services to create lead –  Auto-create follow-up activities –  Query other systems•  Plug into any public facing website 23 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 24. Oracle Social Network A secure collaboration tool for everyone you work with Engage Inform Drive ExtendEnterprise collaboration Updates streamed from Purposeful social networking Integrates into your businessthrough real-time Conversations across your business without the noise applications 24 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 25. Oracle Social Network with CRM Easy, Effective and Efficient to use across Virtual Teams •  Drives sales force collaboration •  Promotes sales team productivity •  Builds cross-team knowledge25 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 26. Universal Document Library hosted on PaaS!Fusion CRM Siebel EBS CRM On Demand 26 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 27. Sam Sanderson27 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 28. COMPANY OVERVIEW Insperity, a trusted advisor to America’s best businesses for more than 25 years, provides an array of human resource and business solutions designed to help improve business performance. Insperity Business Performance Advisors offer the most comprehensive Workforce Optimization solution in the marketplace that delivers administrative relief, big company benefits, reduced liabilities and a systematic way to improve productivity. Industry: Service Employees: 2000 corporate, 100,000+ clients, 2,000,000+ employees 2010 Revenue: US $1.7 billion Oracle CRM Ondemand client for 7+ years Supporting 500+ users28 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 29. Sales Technology at Insperity Established in 1997 to directly support the Sales field •  first laptops in the hands of sales reps •  Goldmine installed on individual PCs •  avoid direct connect between sales field and in house IT Search for a better solution in the cloud (2004) •  Easy to use solution that would benefit sales and sales management. •  Ability to provide a real time look into activities and pipeline. •  Needed to have a system that mirrored our sales process. •  Loosen ties to IT required support29 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 30. Not Quite!30 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 31. Special requirements leads to the need for Web Applications.•  2 Virtual Servers @ $5K ea•  2 OS’s @ $800 ea•  6 to 8 IT hours to setup•  Ongoing maintenance and support 31 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 32. Solution for 2012 •  Client side extensions •  Oracle Public Cloud32 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 33. 33 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 34. Nishant Dange34 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 35. SiemensGlobal presence – basis for competitiveness Potential: Germany > 40,000 CRM users 128,000 92 Industry Energy Healthcare 34.9“ € 25.5“ € 12.4“ € 11.4 32% 15% Americas ” €  Asia, Australia 89 91,000 20.6 Europe, CIS, Africa, Middle 83 East (excl. Germany) 74,000 13.9 22% 27% 30.0 18% 18% ” €  112,000 78 ” €  28% 40% ” Employees: 405,000 ” €  € Revenue: 75.9 billions € As of September 30, 2010  Major facilities: 342 IT creates business value For internal use only / © Siemens AG 2011. All rights reserved. 35 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Page 35 Siemens Corporate Information Technology, Nishant Dange
  • 36. CRM On Demand at Siemens Siemens CRM On Demand: Standard for Customer Relationship Management Company Overview*§  Global powerhouse in electronics and electrical Former Next Steps & Goals engineering with businesses in Industry, Energy, Approach Challenges Healthcare, Financial Services §  Replace existing §  Highly §  Use market§  Presence in some 190 countries with 1,640 locations customized standard based integrated CRM§  Revenue 75.9 billions € CRM on on a global solutions and*(as of Sept 2010) reduce costs with CRM Challenges premise CRM on Demand minimal solutions based solution. Use customizations at§  Market transparency and global reporting of sales funnel on individual “Out-of-the-box”§  Enable and facilitate collaboration across regions the same time requirements functionality and §  stay close to the§  Ensure that the right people in the right organizations resulting in a enhance by only standard and have visibility to the right data low user count “must have” harmonize sales and high costs functionalities processes CRM Solution§  CRM On Demand based solution with some Siemens specific customizations§  So far rolled out in 50 countries for over 10,000 users IT creates business value For internal use only / © Siemens AG 2011. All rights reserved. 36 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Page 36 Siemens Corporate Information Technology, Nishant Dange
  • 37. Siemens CRM On Demand CRMOD Code Extensions - Overview CRM Solution Landscape Code ExtensionsBIAnalytical Reporting (with data from multiple sources) 8   10   Data  Exchange  Tools  Middleware Func6onal  Enhancements  CRM Data Hub & Local Interfaces 14   Integra6ons  Extensions •  Functional• 32 Code Extensions enhancements Code  extension  examples:   •  Standard Interfaces §   Account,  Opportunity  and  IBase  Hierarchy  view   •  Integrations with §   Project  Opportunity  Management  Oracle external applications •  Utilities §   System  A3ributes  CRM On §   Account  Management  func6onality   §   csv  Import  Tools  Demand •  Hardware for Extensions, MW, etc. §   Sharepoint  Integra6on   •  WAN / LAN infrastructure §   Interfaces  to  external  applica6ons  and  BI  Tool   IT creates business value For internal use only / © Siemens AG 2011. All rights reserved. 37 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Page 37 Siemens Corporate Information Technology, Nishant Dange
  • 38. Siemens CRM On Demand CRMOD Code Extensions - AttributesRequirements Functionality Technical Features§  Add vertical/horizontal information in §  Attributes to be used for the different §  Usage of two separate objects - a structured way to Contacts, objects in CRM On Demand to System Attributes (Catalog of Company and Opportunity categorize relevant data. Attributes) and User Attributes§  Whereas “normal” pick lists within §  Creation of System Attributes of (assignment of attribute value to the header data are the same for different types (Date, Pick list and object). The super user can create everybody using the same CRMOD single selection) and maintain system attributes, instance, need to segment objects §  System Attributes can be authorized based on user access profile. due to regional or business-oriented based on object type and territory §  To improve the performance and differences. structure (relevant region, country usability of the Code Extension, XML§  Usage dependent on user group. and/or division). User will only get to file is used (updated after the creation Creation and maintenance should be choose the attributes that are of the System Attributes). done locally by the super-user relevant for him / her §  Custom Object 2 is used for§  Limit visibility for better usability §  Access Code extension via “New” Attributes so that it is available for§  Reportable Button within the related object analytics reporting. Attributes IT creates business value For internal use only / © Siemens AG 2011. All rights reserved. 38 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Page 38 Siemens Corporate Information Technology, Nishant Dange
  • 39. Siemens CRM On Demand CRMOD Code Extension - AttributesDetails/Screenshots 1.  Create System Attributes 2 2.  Add new attribute to the 1 object 3.  Create new Attribute for value entry 5 4.  Select Attribute (3 level selection) 5.  Display all maintained attribute with selected values 4 3 IT creates business value For internal use only / © Siemens AG 2011. All rights reserved. 39 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Page 39 Siemens Corporate Information Technology, Nishant Dange
  • 40. Siemens CRM On Demand CRMOD Code Extension - AttributesSolution Architecture • Query user privileges and visibility. • Update changes to attributes CRM on Demand Opportunity Data Model Company Systemattribute CO21 Attribute Java on XML Contact Tomcat 6 1:n Attribute Code Extension Attributes created from Philos Systemattributes Server in Extranet Attribute CO2 IT creates business value For internal use only / © Siemens AG 2011. All rights reserved. 40 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Page 40 Siemens Corporate Information Technology, Nishant Dange
  • 41. For More Information •  Oracle Cloud Computing White Papers –  www.oracle.com/cloud •  Attend “Cloud Day” in Moscone North –  Oracle Public Cloud –  Mobility41 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 42. Q&A42 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 43. 43 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 44. 44 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8

×