Guest Lecture VU University, Course Consumer Behaviour & Marketing Communication 2.0, Jeroen Heydendael, Tam Tam
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Guest Lectures at the VU University. Themes: ...
Guest Lectures at the VU University. Themes:
- Connected life: medium, devices & platforms.
- Identity: brands, paid/owned/earned media, brand design.
- Openness: transparent vs open organisation. How & why.
- Attention: how to get it, how to maintain it & convert.
- Learn: time counts in branding. Create an agile marketing organisation.
- Discussion: what does this mean for you (as a student and potential marketeer).
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