2. FLORENSIS
Online business
The new website and planning tool are the first steps for Florensis to bring
their business online. Florensis is one of the largest international players
in the field of young plants, seeds and cuttings. Florensis has offices in
Western Europe, America and production facilities in North Africa. There is
a concrete ambition: by using smart user friendly solutions that really
connect with the desires of their clients. In doing this,Florensis wants to
actively advise their clients on the cultivation and sale of young plants.
Website
At Florensis.com you’lll feel more what Florensis does and what they can
offer you. By giving live insights into the availability of young plants and
offering the possibility to order them, the site actively improves their own
business and their clients business.
“WITH THE ORDERING PLATFORM WE CAN REALLY
HELP OUR CLIENTS A LOT BETTER AND POSITIVELY
CHANGE THE SETUP IN THE CURRENT MARKET”
Superior ease of use
We didn’t just look at the online strategy of Florensis, but also very
specifically at the working habits of the Sales Reps. For example, by
using smart keyboard shortcuts one can quickly and easily navigate
through the form cells and enter values. In further releases we aim to
further improve the user friendliness of the site for users.
Order Platform
The order platform gives Sales Reps all across Europe the possibility to
enter the order planning of their clients entirely online. Now Sales Reps
always know what products are available in real time because of the
direct integration with the back end system PAT. This minimizes ordering
time and potential stock errors and helps Florensis think along with
their clients in advising them on the future growing of specific young
plants.