The Business of Social Recruiting

807 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
807
On SlideShare
0
From Embeds
0
Number of Embeds
22
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Diversity Advocacy
  • Diversity Advocacy
  • Age of social network users. Carve “helps organisations realise the value through corporate social networks.
  • The Business of Social Recruiting

    1. 1. What passes OPEN for for social The 4 P’s Socialrecruiting? Recruiting Embedding KPIs and Employee Measurement advocacy
    2. 2. We’re an organisation that have had theprivilege of advising companies large andsmall, on how to realise the value in socialmedia, and corporate social networks.From tactical recruitment campaigns toEmployer brand and EVP articulation.
    3. 3. Essentially we help organisations become more social.Since…
    4. 4. People do business with people.
    5. 5. When we talk about social…There’s lots of jargon, stats, misinformation andnoise.…but why have social tools fundamentally changedthe way the world connects, communicates andrecruits?
    6. 6. Zuckerberg, would argue social is all about• 2 way conversation• Creating personalised experiencesIntrinsically, social tools are all about…
    7. 7. What passes for social recruiting today?
    8. 8. For many companies, social hasbecome a box checking exercise…
    9. 9. JOBS FEED SOCIAL BRANDEDVIA RSSS TO ICONS ON FACEBOOKTWITTER CAREERS SITE PAGE BRANDED BRANDED LINKEDIN YOUTUBE TWITTER CAREERS CHANNEL PAGE PAGE PAID FOR LINKEDIN COMPANY FACEBOOK RECRUITER BLOGS ADS PACKAGE
    10. 10. JOBS FEED SOCIAL BRANDEDVIA RSSS TO ICONS ON FACEBOOKTWITTER CAREERS SITE PAGE BRANDED BRANDED LINKEDIN YOUTUBE TWITTER CAREERS CHANNEL PAGE PAGE PAID FOR LINKEDIN COMPANY FACEBOOK RECRUITER BLOGS ADS PACKAGE
    11. 11. “PROVIDE & PRAY” With all the resource your allocating to social, can you afford to provide and pray?
    12. 12. Make sure you know where yoursocial media activity sits, and don’tforget…People are always at the heart of anystrategy.
    13. 13. Interest GraphSocial ProfessionalGraph Graph
    14. 14. WHAT ARE YOU TRYINGTO ACHIEVE?
    15. 15. When you think about your twitter stream,your Facebook page, your LinkedIn careerspage, your recruiters and how they use theirindividual profiles…Ask yourself one question…….what are we trying to achieve with this?
    16. 16. Objectives KPIsAudienceAccessPolicyTraining Think about the 4 P’sResource Professional Social Evaluate the following before defining your social media LocalPosting Mobile contribution...MonitoringSharingPolicingEscalatingPromoting OpportunitiesReporting Surveys / Data Testimonials News Thought Leadership
    17. 17. Objectives KPIsAudienceAccessPolicyTrainingResource Professional Social LocalPosting MobileMonitoringSharingPolicingEscalatingPromoting OpportunitiesReporting Surveys / Data Testimonials News Thought Leadership
    18. 18. Owned networks:controlled by theorganisation for exampleFacebook, Twitter, OwnedYouTube, Blog Think about where you position Earned yourself, and your messages. Neutral networks:Paid Channels: Forums / blogs / groups /Paid engagement via socialchannels (Social Ads) Paid Neutral where relevant conversations are taking place Earned Coverage: Content / Jobs / thinking promoted by 3rd parties to their networks, based on relevance / value / interest
    19. 19. Owned networks:controlled by theorganisation for exampleFacebook, Twitter, OwnedYouTube, Blog Earned Neutral networks:Paid Channels: Forums / blogs / groups /Paid engagement via socialchannels (Social Ads) Paid Neutral where relevant conversations are taking place Earned Coverage: Content / Jobs / thinking promoted by 3rd parties to their networks, based on relevance / value / interest
    20. 20. Owned EarnedPaid Neutral about your When thinking owned channels…
    21. 21. Talent Careers Pool Site Mobile Email Social AssetsMake sure they have a purpose…Don’t just expect to bring a bunchof people together andconversations to happen.Give it purpose, direction, and givepeople a reason to follow orparticipate
    22. 22. Owned EarnedPaid Neutral tools to target a Use paid social specific demographic.
    23. 23. Facebook and Linkedin demographictargeting is a good place to start.
    24. 24. Owned EarnedKeep your ear to the ground, andlisten for conversations onneutral networks. Paid NeutralForums, review sites, blogs etc.
    25. 25. Set yourself up a listeningcolumn on hootsuite, or alistening dashboard fromNetvibes.com
    26. 26. Earned coverage is whatyou’re working towards… OwnedIt’s the most authentic.It’s Earned• Clients congratulating you on a great job• Candidates Paid Neutral recommending you to their peers• And turning your employees into advocates for your brand
    27. 27. Good people tend to know goodpeople.This is why referral schemeswork so well.
    28. 28. 4.74 – the degrees of separation betweenyou and anyone else on the planet.Down from 6 degrees in 2007.
    29. 29. As the world becomes better connected…Are you giving your people the trust, thetools and the training to become advocatesfor your brand?
    30. 30. • Make it understood MAKING• Make it easy EMPLOYER• Make it desirable• Make it rewarding ADVOCACY• Make it a habit EVERYBODYS JOB
    31. 31. IDENTIFY ENGAGE• Deep Search strings • Optimised Profile• FollowerWonk • PreConnections • Messaging Ideas• TagDef • URL Shortener• Networking Groups • How-to Films, FAQ• NetVibes Dashboard• How-to Films, FAQ Arm your recruiters with 2 . simple toolkits. One to listen One to Engage
    32. 32. KPI’s and Metrics
    33. 33. ROI is always the most talkedabout thing in social recruiting.Perceived return is always tied into your objectives
    34. 34. ROI is always the most talkedabout thing in you trying to achieve? So what are social recruiting.Perceived want tois always tied articulate your EVP? Do you return use social to into your objectives Or for Tactical Recruitment? Or to build a talent pipeline? …What ever you’re trying to achieve, make sure you measure the right indicators
    35. 35. KPI’S | ACTIVE REPORTING
    36. 36. Current Share of voice Current engagement level (Facebook official channel)
    37. 37. Become the pre-eminent recruiter of graduates and experienced hiresAmbition through social and professional networksMeasures More than 50% of hires in 2012 / 2013 to Articulate Increase the our EVP to Identify and size of ourStrategies activated Educate talent candidates communities Community Paid Social Actions Engagement Strategy Optimise Assets Advocacy Content Strategy Programmes
    38. 38. Become the pre-eminent recruiter of graduates and experienced hiresAmbition through social and professional networksMeasures More than 50% of hires in 2012 / 2013 to thought to where you want to Give some be… How you’ll measure success… Articulate Increase the our EVP to Identify and And the strategy you’ll use to get there… size of ourStrategies activated Educate talent candidates communities Community Paid Social Actions Engagement Strategy Optimise Assets Advocacy Content Strategy Programmes
    39. 39. carveconsulting.combusiness@carveconsulting.com twitter.com/carveconsulting

    ×