Social media strategy: Social Recruiting

Jon Fernandes
Social Media Strategy
Social Recruiting

SOCIAL Recruitment?
What is it?
Why should I be doing it?
Is that just finding
candidates on LinkedIn?

Social Recruiting
Moving to
Recruiters
Great at building relationships
Establish yourself as an
expert on the social web
Building credibility,
Build credibility
One person at a time
Sharing insightful content
Interacting with RELEVANT
online communities
Transparency
Personality beyond the logo
Build relationships
quicker!

To this…
Moving from
this:
Not as easy as just
setting up accounts…
Social media is a COMMITMENT
…not a campaign
Requires
Organisational

With change…
Comes resistance
And challenges
With
Social
Media
These are generally in the form of…

What is twitter?
We don’t get it!
How will making a youtube
video add any value?
How to I join a LinkedIn group?
Etc.
Education, and training is key!

I’ve got things to do…
Calls to make
People to see
…No time to tweet
…or blog
We’ll do it later
How do you encourage participation?

It all starts with a…
Strategy
…a social media roadmap
What do we want from Social Media?
…How are we going to get there?

If you can make it measurable…
Jon’s
Strategy
…you can make it manageable
Break down organisational objectives
…into Operational drivers of success!
Increase participation through
Visual
factory
KPI’s
Visual representation of
Performance data

BLT’s Roadmap
Generate Business
Key
Drivers of success
Advertising & Exposure rate (reach)
Managerial level measures
Top level objectives
Personal credibility
Advertising Rate
New formed relationships
New LinkedIn contacts
New Twitter followers/ following
Recommendations
Response rate
Broken down
Insightful content sharing rate
New jobs exposure rating
External advocacy
Community participation rate
Marketing emails sent
Key
Events
Guest Blogs
Re-tweets
LinkedIn discussion
Key Websites
Into
Operational Drivers
Blogs
Videos
Tweets/ LinkedIn
LinkedIn jobs
Website Jobs
Tweet jobs

Sarah
MC
Team
Recommendations
Visual Factory Example
Social media activities
Constantly displayed
Hard to ignore
Increases participation!

Every consultant now signed up to twitter…
Wins?
Engaging with people
within their niche…
Taking part in key discussions
Posting insightful content
Establishing credibility
Discovering new candidates

Sure…
Candidates are engaged via social networks
Social Media ROI
…and placements are made
BUT…
£ £ £
…it’s not always about
How about:
Credibility
Sentiment towards your brand
Developing new
relationships
Traffic to your website

What does a Social
media manager do?
Research new tools
Implement RELEVANT tools
Create content!
Educate the workforce
Monitor buzz
around key areas
ENGAGE!

BLTog.co.uk
.com/BLTrecruitment
.com/BLTrecruitment
Find me
Jon Fernandes
@jernandes
Linkedin.com/in/JonFernandes

Social media strategy: Social Recruiting

by Jon Fernandes on Oct 29, 2010

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Social media strategy: Social Recruiting — Presentation Transcript