1. Enrich your LinkedIn profile with keywords relevant to your profession to increase search engine optimization and visibility. 2. Optimize your professional headline and create a unique URL using your name to make your profile easier for others and search engines to find. 3. Create custom anchor text links from your profile to your website using relevant keywords to signal to search engines that your website contains useful information related to those keywords.

1. Linked ...Jon’s guide to

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8. optimising your LinkedIn profile Jon Fernandes

9. Why optimize your profile? Increase the traffic your professional website receives from search engines Linking company websites to employee’s LinkedIn profile improves page rank and search engine rank Become indexed/listed in search engines, build your own brand. Jon Fernandes

10. What steps can you take to optimise your profile? Jon Fernandes

14. 1. Enrich your profile with keywords Jon Fernandes

22. 4. Create custom anchor links Jon Fernandes