The Fundamentals of Digital Entrepreneurship
What is Entrepreneurship?
In political economics, Entrepreneurship is a process
of identifying and starting a business venture, sourcing
and organizing the required resources and taking both
the risks and rewards associated with the venture.
"Entrepreneurship" may result in new organizations or
revitalize mature organizations in response to a
perceived business opportunity. A new business started
by an entrepreneur is referred to as a Startup
Company. In recent years, the term has been
extended to include social and political forms of
What is Digipreneurship?
Digipreneurship.com is a new business model coined in 2007
by Mr. Jermyn Shannon El, a technology Futurist born in
Jacksonville, Florida. He created the term to define a new
way of teaching and learning about how to start and own an
Internet-based “electronic business” as a Digital
Entrepreneur. (search http://en.wikipedia.org/wiki/Electronic_business)
Digipreneurship.com offers online resources and curriculum
for students and educators. The web site operates as a
mobile classroom to help fully integrate digital learning both
inside and outside the classroom. Over the past seven years
the curriculum has demonstrated significant impact on
student achievement, professional development, and
successful new Startup companies.
Digipreneurship is based on 4 Stages of Lifecycle
c. Competition (Co-Creation)
The Real World vs. The Virtual World
WEB SITE DESIGN
Web design encompasses many different skills and
disciplines in the production and maintenance of websites.
Did You Know?
All jobs aren’t created equal. In fact, some are simply
better than the rest. U.S. News 100 Best Jobs of 2014
offer a mosaic of employment opportunity, good salary,
manageable work-life balance and job security. Here
are 10 of the most in-demand jobs right now with
average base salaries (Salary.com) of more than
$100000. For the first time, our No. 1 pick is a
Once you have decided to establish a web site there
are three (3) steps to before you can get online.
1 - Get a Domain Name - This is your personal/private
address on the Web. Two example domain registrars
are Godaddy.com and Register.com
2 - Find a Web Hosting Service- Here is where your
website will reside.
(Wix.com) free vs. (Hostgator.com)
Private Web Hosting
3 – Set up a Google GMAIL address
Now you are almost ready to Design, Build and
Upload your web site. The process of web site
Web Site Design
What is a web site?
A web site is an address (location) on the World
Wide Web that contains your web pages.
Basically, a web site is your personal online
communications connection to the rest of the
world. WWW.YOURDOMAIN.COM, .NET, etc
A web site is totally different from any other type
of publishing, advertising or communications
A Web Site is never done
The Design Process
Designing for the web requires the relevant
content of a brochure or magazine, the colorful
look of high-quality print, and the attention-
grabbing impact of television advertising. Plus it
should offer a valuable product and/or information,
be updated frequently and stay current with
Web development platforms like Google Sites
(free) and Wordpress (free & paid) offer very
user-friendly tools to design a quality online web
Five Step Process for Effective
Web Site Creation
• Info / content
• Target Audience
• Top 10 Checklist
• Page layout
• Page design
• Web page layout
• Site layout
• Web page construction
• Graphics techniques
• User Interaction
• Final Checklist
• Fine Tune
• Search Engine
• Traffic analysis
The first question to ask yourself is do you really need a
web site? To help you decide, ask yourself the following
Why do I want to create this web site?
Promote your ideas, hobbies, or beliefs
To advertise your company or product
Make loads of money really fast
Provide customer services and support
To keep your customer base informed
Give or sell book, music or information
Create an 'Extended Business Card' for your
Provide internal information and services for your
Analyze Web Site Content
Before you can start deciding what content the site is going to
contain you need to determine
Who your target audience is.
What age group are your users?
What is there skill level with the Internet?
How can I communicate effectively?
You also need to determine the purpose of your site.
What is the site for?
Once you have determined these factors you can start to plan
the content your site will have. Remember who your target will
be when deciding on content.
Analyze Target Audience
Who is my target audience?
What type of visitors do I want my site to attract? What will
be their age, sex and education? Will they search for my site
because we share a hobby, like the same television shows
or are they looking for specific information?
Audience analysis is the starting point for any project. You
need to figure out your audience's demographics:
how old they are
where they work
what they earn
where they live, anything that's appropriate
Analyze Target Audience
Your content has to have a goal
The key thing to remember about audience analysis is
the goal: to have a well-defined audience at the end of the
process. The only good audience definition is a specific
target definition. The better you can pigeon-hole or niche
your audience, the more likely your site will succeed.
How can I communicate effectively?
Now that I know who the audience will be, what is the best
way to communicate with them?
Analyze the Competition Web Site(s)
This is a very important part in the creation of a new
web site, and usually very useful.
Spend time searching other internet sites
(www.Google.com), particularly your competitors
See if you can get any ideas you can use and improve on,
like the Title, description, etc…
Don't be mistaken that the flashiest coolest looking web site
is the best.
Sites with lots of animation are not always the best, many
times the take to long to load or do not work on other
You must also keep in mind that not everyone has a fast
Internet Broadband connection.
Next to Web Site Analysis, Organisation is one of the
critical tools to web site design. We've discussed who you
feel your audience will be and what kind of information
they will be looking for and what questions they will be
asking. Now we need to help them find the information and
the answers hopefully, by the shortest route possible.
It is a good idea that you maintain some sort of
Blog/Journal for your web site. Don't confuse a site blog
with a site outline. Your blog is a collection of your ideas,
your thoughts and whatever you want to remember, jot
down ideas when they pop into your head.
Organizing Your Web Site
For starters pick out a web site that impresses you and
examine it. There are three main elements in the
organization of a web site. They are:
1 - Structure: The form of your web site and its
2 - Content: The substance of your web site
3 - Layout: The theme or method of presenting your
web site. What is the color scheme and layout?
Write down anything that you believe makes this web
site unique and any ideas that you might want to use
Structure: Tables, tables, tables!
Use tables to lay out your pages!
Make the table borders invisible
A 2x2 table works well
Key Areas of a Web Page
Dimensions in a 2x2 table
Up to 650 wide
Up to 760 wide*
A 2 x 2 Layout
Know Your Content
What content (data, graphics, photos, etc.) will be
This is the ''big'' job...gathering all the content that you
want to include on your web site. Are you going to use
photos? What kind of graphics do you want? And what
information or data are you putting online?
Make a Feature List of the items you think you will want to
have on your website.
What information do I need?
If you are designing a site for a client, you will need to
know the answers to the preceding questions as well as
what their vision is for this site. Do they have a logo they
would like for you to use? Do they have specific colors in
mind? Do they want to include phone and fax numbers on
their pages? If this is your own business site, these are
questions you should answer also.
A checklist for type of Content you may
wish to include on a web site:
Frequently Asked Questions (FAQ)
Product and Company articles
Ecommerce - Online purchasing of products,
ebooks, music, advertisement (Paypal, Google
Facebook commenting integration to allow your
followers to subscribe to your site and share their
comments with their social network
Web site forum or help desk to generate
conversation between your web site users
Web site Search feature always proves very useful
Survey and contact forms or polls for your visitors to
answer particular questions (Jotform.com)
Quizzes and sweep stakes on social media with
prizes to promote your products
Free coupons or special promotional offers
Current News and relevant, unique information
Location maps with directions (Google Maps)
1. Know your audience
2. Keep web pages short
3. Limit the amount of text
4. Avoid large images (pixels)
5. Use web safe colors (rgb vs cmyk)
6. Clearly identify all links
7. Check spelling
8. Use a Site Map or directory page
9. Update and check all links
10. Include contact information
Top 10 Web Site Design Tips
Monitors and Dimensions
Monitor resolution affects how you should lay
800x600 = 50% - 760 x 420 pixels in browser
1024x768 = 35%
640x480 = 3%* - 595 x 360 pixels
*Was 20% three years ago
Because monitors differ (640x480, 800x600,
1024x768), pages look different.
You can use a % width for a table, for example
make it 80% of the page width
Organisation - Structure
Now we're going to look at the overall
design of a web site and “How to
Structure the Architecture of the
Web Site". This is different from the
individual pages within the site (i.e.
Site design includes the structure of
your site, the different content
sections and site navigation menus
within those sections. It also
encompasses the theme you choose,
and a methodology of content
development, categories, and tags.
As the diagram shows a web
site is composed of three
1. The Home Page
2. The Main Sections
3. The Subsections 32
Web Page Layout
A web page is a single HTML document
A web site is a collection of related webpages
Designing a good web site requires more than just
putting together a few pages
Layout of web pages is very important
Poor layout makes for -
Hard to locate information on page
The index.html file is called the “Splash Page”
It is the key page—the first page visitors usually see
Must be visually attractive, informative, and easy to
Decide What Page Goes First And What Info Goes On
Limit Choices – Use a Hierarchical Structure
A hierarchy is a structured organization where
some pages are at a higher level than others
Hierarchy results in a Site Map with multiple
Organisation – Layout & Structure
Home page Do’s
Leave your Visitors with a great first impression
Keep the home page short and to the point
Should tell your visitors what your site is about
Should provide index, site map or table of contents
Home page Don’ts
Should not contain a lot of text
Don’t present your users with a huge list of links to every
Sample Site Map
A site map is designed to show the connections between
A graphical site map uses lines to connect linked pages
Organisation - Structure
Determining and naming the main sections of your site
is very important. Sections should contain material
grouped according to visitor needs - in other words,
these are sizeable chunks of related information. For
example, if you are creating a site for a tourist visiting
Florida, you would want to make it easy for the visitor
to find the right information.
The main sections might include:
The main section is your site index on your homepage,
it is the foundation to your navigation of the website.
Once you have divided your content into main
sections, decide their order of importance
Travel Restaurants Pubs Accommodation
Organisation - Structure
Not all main sections necessarily need to have
subsections, but most will require a further breakdown
of information. It really depends on the amount of
content on your site. When designing a new web site,
keep in mind that the content will increase as you
update and add information to the site. Build in room to
expand as you determine your main and sub sections.
Once you have established the home page, main
sections and subsections of the web site, organise
them into order of importance and note it. This is the
basic layout of your web site.
Choose a common layout for your website. The
Splash Page will probably differ but interior pages
should be the same
Use tables to control placement throughout
Use the same font throughout!
Use consistent graphics in the web site – do not
use different fonts on one page and calligraphy on
Use a consistent color scheme
The Font Barrier
Only fonts you can reliably use
are Times New Roman (Times)
and Arial (Helvetica)
Text in site should be one of
How to overcome this?
Any font used in graphics is
loaded as a graphic, and
does not rely upon the font
being on the user’s computer
Make cool font images in
Test your website as you go along.
If you’re in the computer lab and there’s an
empty computer next to you, log into it and
check out your web page from there
Make sure it works in Chrome, Internet Explorer,
and FireFox as well as all mobile devices
Make sure all pictures are compressed to reduce
page loading time
THANK YOU FOR
ENJOY YOUR NEW
CAREER AS A