3 August 2013
Song Pitch Presentation
““Same Love" is the fourth single released by Seattle-basedSame Love" is the fourth single released by Seattle-based
rapper Macklemore and producer Ryan Lewis off their 2012rapper Macklemore and producer Ryan Lewis off their 2012
debut studio album, The Heist.debut studio album, The Heist.
The track, featuring vocals by Mary Lambert, talks aboutThe track, featuring vocals by Mary Lambert, talks about
legalizing same-sex marriage and was recorded during thelegalizing same-sex marriage and was recorded during the
campaign for Washington Referendum 74, which, uponcampaign for Washington Referendum 74, which, upon
approval in 2012, legalized same-sex marriages inapproval in 2012, legalized same-sex marriages in
Washington state.Washington state.
The song has so far reached number 11 on the Billboard HotThe song has so far reached number 11 on the Billboard Hot
100 in the United States and reached number 1 in both New100 in the United States and reached number 1 in both New
Zealand and Australia.Zealand and Australia.
On Billboard Rap, its number five,
a surprising feat for a song explicitly about GAY MARRIAGE.
The song takes on the question of same-sex relationships and equal rights in ways that is both provocative and
quietly graceful in both tone and content.
Macklemore takes us from youth to adulthood in the video.
A young boy questions whether he is gay –
“When I was in the 3rd grade/I thought that I was gay/Cause I
could draw, my uncle was/And I kept my room straight”
– yet finds that he is straight. But as he realizes how much harm
name-calling was for him as he was teased and tormented for being
seen as effeminate for loving to draw – he realizes that he needs to
speak out for the margins of society and especially those who live in
hiding due to their orientation.
As the song fades out on “Same Love”, Mary Lambert repeats the
refrain from 1 Corinthians 13 “Love is patient, Love is Kind” over
and over as an echoing mantra so that the last words we hear are not
merely song, but scripture.
With a musical shift that recalls a vintage era of Salvation Army
brass and an off-tempo tambourine, the song is no longer disposable
as most pop songs are but now woven into our collective memory by
binding it to one of the most popular scripture passages evoked at
WHO IS THE AUDIENCE?
How is “Same Love” being promoted andHow is “Same Love” being promoted and
has teamed up
with Bono for
To end world
I believe that Macklemore is the forefront to changing Rap music. So far, he’s already
pushed boundaries and stirred conversation. His name is now etched in stone forever.