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Jeremy Porter   work portfolio Jeremy Porter work portfolio Presentation Transcript

  • JEREMYPORTER’S PORTFOLIO A  sample  of  Jeremy’s   recent  work  in  strategic   communications
  • I  am  a  communications  strategist  and  writer.   I  have  13  years  experience  in  strategic   communications. I  co-­‐founded  Creative  Conscience,  a  pro  bono   communications  agency,  in  2003  before   working  in  the  non-­‐profit  sector. I  created  the  digital  communications  team  at   Oxfam  Australia  and  ran  the  digital   communications  and  public  relations   practice  at  the  Australian  Conservation   Foundation. I  have  worked  on  five  election  campaigns   with  Alex  Frankel  &  Associates  for  the   Australian  Greens  including  the  2013   Australian  Federal  election. Alittlebitabout JeremyPorter -­‐  13  years  experience  in  strategic   communications:  client-­‐side  and   agency-­‐side -­‐  Held  leadership  positions  inside   large  organizations -­‐  Contributed  to  key  campaign   victories  -­‐  notably  on   environmental  issues -­‐ Based  in  New  York,  NY; -­‐ Creates  communications  strategies,  develops  narrative  and   messaging,  writes; -­‐ Collaborates  with  agencies  and  works  directly  with  clients   in  non-­‐profit,  commercial,  and  political  space.
  • After  many  rounds  of  qualitative  research   across  the  country,  AF&A  and  I  developed   the  communications  strategy  with   messaging  for  all  150  House  of   Representatives  races,  and  the  state  and   territory  Senate  campaigns.   Throughout  the  campaign  I  wrote  copy,   trained  candidates  and  staff,  and  provided   counsel  on  advertising  and  campaign   strategy.  I  also  served  as  communications   adviser  to  Senator-­‐Elect,  Janet  Rice.   Despite  a  swing  to  the  right,  The  Greens   held  all  its  seats  and  won  an  additional   Senate  seat.  The  other  party  on  the  left,  the   Australian  Labor  Party,  lost  six  Senate  seats,   17  House  of  Representatives  seats,  and   ultimately,  government.   2013FederalElection communications strategyandcounsel The  Greens  had  the  clearest  and  most   coherent  message  in  its  history.  The  press   and  voting  public  picked  up  The  Greens   narrative  beyond  its  traditional   environmental  platform.In  2013  the  Australian  Greens  were  facing   numerous  challenges.  Among  them:   -­‐ there  was  a  mood  for  change  amongst   voters; -­‐ the  party  was  not  well-­‐known  beyond  its   environmental  platform; -­‐ they  were  defending  two  vulnerable   Senate  seats  and  a  House  of  Reps  seat. I  was  hired  by  Alex  Frankel  &  Associates   (AF&A)  to  help  design,  conduct,  and   analyze  the  qualitative  research  and   develop  the  communications  strategy. “  When  I  want  a  trusted  pair  of  hands  to   work  with  me  on  a  key  campaign  I  call   Jeremy  Porter.  I  do  it  often.  He  knows  how   to  stay  the  course  and  develop  a  narrative   that  cuts  through.  When  others  are   tempted  to  drift  off  message,  Jeremy  is  able   to  bring  people  in,  remind  them  of  the   strategy  and  provide  counsel  to  help  people   perform  in  their  role.  “ -­‐-­‐  Alex  Frankel,  Principal Alex  Frankel  &  Associates Political  campaign Research,  strategy,  messaging
  • “ ”-- Janet Rice Senator-Elect, Victoria Jeremy  Porter  worked  with  me  as  part  of  my  successful   campaign  for  election  to  the  Australian  Senate  in  September   2013.   Jeremy  had  two  roles  in  my  campaign.  As  part  of  his  work  with   Alex  Frankel  and  Associates,  Jeremy  was  central  to  the   research,  strategy,  narrative  and  messaging  of  the  overall   election  campaign  for  the  Australian  Greens.  I  was  very  pleased   with  the  quality  of  this  work  –  I  believe  it  was  the  highest   quality  communications  work  that  has  been  done  for  Greens   election  campaigns.  I  found  Alex  and  Jeremy  to  be  personable,   engaging  and  accessible  in  their  work  with  the  party.   Jeremy  was  also  part  of  my  personal  communications  team.  In   particular  he  worked  on  a  number  of  key  speeches  for  and  with   me;  including  the  speech  that  I  presented  at  my  campaign   launch,  other  speeches  for  major  campaign  events  and  my   speech  for  election  night.   Writing  speeches  for  someone  else  is  a  tricky  thing.  I  found   Jeremy  to  be  very  adept  at  both  undertaking  thorough   research  and  then  crafting  a  speech  in  my  voice.  To  do  the   latter  requires  excellent  consultation  and  collaborative  skills,   and  a  humbleness  as  well.  Jeremy  has  the  skills  required  to   walk  this  challenging  line.   I  thoroughly  recommend  Jeremy  to  any  potential  employer   seeking  a  highly  talented  communications  professional  with   broad  experience  working  across  political  and  community   campaigns.
  • Oxfam  Australia  did  some  amazing  work  across  29  countries  but  its  digital  presence  wasn’t  up   to  scratch.  I  built  a  multi-­‐disciplinary  team  of  nine  people  and  drove  the  overhaul  of  Oxfam’s   digital  presence. We  created  the  organization’s  first  content  strategy,  first  social  media  strategy,  and  email   marketing  strategy.  We  overhauled  the  organization’  s  three  largest  websites. The  relaunch  of  the  website  included  the  most  advanced  letter  writing  tool  In  Australia.   Supporters  were  able  to  email  or  fax  every  elected  member  at  state  and  federal  level  and   major  CEOs.  It  became  a  core  part  of  Oxfam’s  campaigning  and  advocacy  platform. Revampingthe digitalpresenceofa leadinginternational non-profit My  team  moved  the  organization  from  sub-­‐ standard  digital  communications  to  setting   sector  standards.   This  led  to  me  overseeing  the  initial   development  of  the  Oxfam  International   Digital  Communications  Strategy. Key  results 35%  increase  in  average  donation  amount   after  website  relaunched 14%  increase  in  visits  and  a  22.5%  increase   in  page  views 100,000+  subscribers  opted  in  to  email   communications Poverty  and  international  justice Digital  strategy,  project  management
  • The  Public  Interest  Law  Clearing  House   (or  PILCH)  isn’t  the  best  name  for  an   organization  improving  the  lives  of   thousands  of  the  least  fortunate.   As  the  communications  lead  for  the   organization  it  was  clear  we  needed   something  simpler.   Rebrandinga humanrightsand justiceorganization I  oversaw  the  rebrand  project  including   research  and  development  of  the  brand   strategy.  The  strategy  addressed  values,   target  audience,  brand  essence,  and   messaging.   The  rebranded  organization  launched  in   2013  as  Justice  Connect. Justice,  human  rights Branding
  • Asmallcommunity fightinganuclear wastedump “Hewon’tlistentousbut heanswerstoyou” I  was  the  communications  lead  on  the   campaign  tasked  with  raising  awareness  of   an  under  reported  issue. We  worked  with  an  advertising  agency  to   create  the  full  page  newspaper  ad  and  had  a   billboard  erected  in  the  electorate  of  the   Resources  Minister.   We  issued  a  media  alert  for  a  press   conference  and  photo  op  when  the  Minister   again  refused  to  meet  the  traditional   owners.  We  secured  stories  on  national   television,  online,  and  print.   The  legislation  was  delayed  despite  bi-­‐ partisan  support.  After  many  years  it   eventually  passed,  but  it  is  now  the   subject  of  legal  action.  The  dump  hasn’t   been  built.   When  the  Australian  Labor  Party  won   government  in  2007  they  promised  they   would  take  a  new  approach  to  radioactive   waste  management:  international  best   practice  with  full  community  consultation   and  consent.   Two  years  later  its  “new”  approach  looked   the  same  as  the  previous  government.  They   announced  that  they  would  build  a   radioactive  waste  dump  on  Aboriginal  land. The  government  refused  to  meet  the  the   traditional  owners  despite  our  many   attempts  to  secure  a  meeting. Environment  &  Indigenous  rights Strategy,  public  relations,  copywriting
  • Workingwithunions tocutpollutionand createjobs When  the  Labor  government  wavered  on  its   commitment  to  cutting  pollution  and   stopping  dangerous  global  warming,  an   unlikely  alliance  emerged  between  the   Australian  Conservation  Foundation  and    the   Australian  Council  of  Trade  Unions. We  commissioned  independent  research  to   counter  the  dominant  jobs  vs.  environment   frame.  The  research  showed  3.7  million   jobs  would  be  created  by  switching  to  a   clean  energy  economy.  All  but  one  region   in  Australia  would  see  job  growth.   We  pitched  media  outlets  with  specific  job   growth  numbers  for  their  region.  We  saw   hundreds  of  media  hits  in  24  hours  across   the  country:  local  and  national.   Global  warming,  jobs,  environment Strategy,  public  relations,  digital We  coupled  the  press  strategy  with  a  digital   strategy  to  add  pressure  on  the  major   political  parties.  We  designed  a  clean  energy   map  showing  how  many  jobs  would  be   created,  where,  and  in  which  industries.   There  was  a  call  to  action  for  supporters  of   the  Australian  Conservation  Foundation  and   ACTU  to  email  their  local  MP  asking  for   action. Three  months  later,  the  Labor  government   was  re-­‐elected  by  a  whisker  after  hundreds   of  thousands  of  votes  flowed  to  the   Australian  Greens.  This  was  principally   because  Labor  had  walked  away  from  cap   and  trade.  One  year  later,  cap  and  trade   became  law.
  • In  2003  I  co-­‐founded  a  small  pro  bono   agency  of  six  staff  working  with  small   community  organizations  across  the  globe.   We  redirected  our  skills  and  resources  to   where  it  was  needed,  whether  it  was  for   orphaned  youth  in  Nepal,  or  street  workers   and  the  homeless  in  Vancouver.   We  built  created  brand  identities,  built   websites,  produced  animations,  took   photos  and  made  short  films.   Co-foundinga probonoagencyfor smallorganizations Poverty,  homelessness,  education Branding,  design,  photography,  writing
  • “  Jeremy  crafted  a  strategy  for  bringing  all   major  political  parties  together  to  sign  up   to  a  cross-­‐party  pledge  to  return  water  to   the  river  system  in  one  of  the  most   influential  states  involved  in  the  debate.   The  result  of  the  strategy  was  that  every   politician  from  the  major  political  parties   signed  up  to  the  pledge  and  supported  the   largest  return  of  water  to  the  environment   that  has  occurred  anywhere  on  Earth.  ” -­‐-­‐  Dr.  Paul  Sinclair,  Director  of   Environmental  Campaigns Australian  Conservation  Foundation I  commissioned  full-­‐page  ad  to  run  in  the   local  paper  naming  the  MPs  and  Senators   holding  out  (above  left).  Working  with  the   media  buyer  I  booked  the  ad  space. We  contacted  key  MPs  showing  them  the  ad   that  would  run  in  the  paper  if  they  didn’t   sign  the  pledge.  24  hours  later  every  MP  and   Senator  had  signed  on. A  revised  version  of  the  ad  (above  right)  ran   the  next  day  coupled  with  an  exclusive  story   we  had  pitched  to  the  newspaper.   It  marked  a  turning  point  in  the  campaign.   For  the  first  time  there  was  bi-­‐partisan   support  and  water  was  returned  to  the   river  in  2012  —  the  biggest  return  of  water   anywhere  in  the  world. Drought,thefood bowl,andthe irrigationlobby Australia’s  food  bowl  was  running  dry.  Years   of  too  much  irrigation,  poor  land  use,    and   global  warming  had  taken  its  toll.  The  river   no  longer  ran  to  the  sea.  The  irrigation  lobby   was  well  organized  and  had  plenty  of   money.   Representatives  of  South  Australia   promised  water  reform  to  constituents  but   did  nothing.  We  had  to  shine  a  light  on  this   inconsistency.   We  had  to  show  community  support  for  the   return  of  water  to  the  river.  I  commissioned   a  poll  —  we  found  86  percent  support. We  asked  all  MPs  and  Senators  to  pledge   support  for  water  reform.  Half  refused.   Environment Strategy,  polling,  advertising
  • Deliveringearned mediaunderpressure The  community  consultation  process  for  river   reform  was  nothing  short  of  disastrous.   Everywhere  the  head  of  the  Basin  Authority   went,  he  faced  protests. The  protests  were  well  organized  by  the   irrigation  lobby  and  received  media  coverage   day  after  day.  Copies  of  the  draft  report  were   burned  in  the  hundreds.   We  were  losing  the  debate.  The  CEO  of  the   Australian  Conservation  Foundation  told  us   he  wanted  positive  television  media  by  the   end  of  week. The  communications  team  met  on  Monday   afternoon  to  discuss  how  we  would  do  this.   With  no  other  news  hook  I  decided  we  had  to   create  a  media  stunt.  We  agreed  to  stage  it   three  days  later  to  coincide  with  the   Melbourne  community  meeting.   The  stunt  was  a  peaceful,  visual  protest  on   outside  the    State  parliament.   I  owned  the  project  from  start  to  finish.  I   managed  the  project  team,  sourced  the   materials  required,  wrote  the  media  alert,   and  liaised  with  press  at  the  event.    We  secured  positive  stories  that  night   across  multiple  TV  networks.  This  was  a   circuit  breaker  in  the  media  coverage. Environment Public  relations,  project  management
  • Work History Jeremy  Porter  Communications  (2011  —  present) Works  with  clients  and  agencies.  Develops  communications  strategy,  creates  messaging  and   narratives,  and  follows  through  to  implementation.  Clients  include  political  candidates  and   parties,  campaigning  organizations,  unions,  and  businesses.  Has  generated  significant  earned   media  gaining  new  attention  to  issues  and  advancing  campaign  goals.  Worked  with   BerlinRosen  Public  Affairs  on  high-­‐profile  labor  campaigns  to  improve  conditions  for  workers   and  raise  the  minimum  wage. Justice  Connect  —  Communications  Manager  (2011  —  2012) Head  of  communications  for  advocacy  organization  working  on  housing,  homelessness,  and   human  rights.  Trained  staff  and  raised  the  profile  of  the  organization  in  the  press.  Oversaw   organizational  rebranding  and  fostered  a  new  culture  of  telling  client  stories  through   interviews  and  imagery.  Created  the  organization’s  first  communications  strategy.Raised   profile  of  the  CEO  through  TV  interviews,  radio  interviews,  and  print  coverage.   Australian  Conservation  Foundation  —  Communications  Manager  (2010  —  2011) Led  a  team  of  four  advisors  in  the  public  relations  and  digital  communications  practice.   Developed  communications  strategies  and  messaging  on  key  environmental  campaigns.   Worked  across  all  campaign  areas:  global  warming,  rivers,  oceans,  forests,  cities,  uranium   mining,  and  nuclear  waste.  Wrote  op-­‐eds,  press  releases,  briefing  documents,  advertising   copy  and  scripts,  and  email  campaigns.  Contributed  to  key  environmental  victories  on  global   warming,  Indigenous  consent  and  nuclear  waste,  marine  reserves,  and  river  restoration.   Oxfam  Australia  —  Digital  Communications  Manager  (2007  —  2009) Built  a  full  service,  multi-­‐disciplinary  team  of  nine  people  over  three  years  who  transitioned   the  organization  from  sub-­‐standard  digital  communications  to  setting  new  sector  standards.   Conceived  and  implemented  the  complete  overhaul  of  Oxfam’s  online  communication   including  website,  email,  and  social  media. Other  roles  (2001  —  2007) Jeremy  Porter  Communications  —  Design  and  Communications  Consultant Creative  Conscience  —  Co-­‐founder Global  Volunteer  Network  —  Digital  Communications  Coordinator Jericho  Communications  —  Designer Jeremy’s workhistory andeducation Education Bachelor  of  Arts,  History  (2004) Victoria  University  of  Wellington
  • THANKYOU Jeremy  Porter www.linkedin.com/in/jrmyprtr www.jrmyprtr.com jeremy@jrmyprtr.com (929)  245-­‐5888