Membership Marketing: 7 Types
Of Emails That Turn Your
Members Into Eager-To-Buy
Customers
Jeremy Gislason
http://www.marketingmainevent4.com/blog

Emailing your members is a vital part of
keeping the communication alive and
building rapport with them. However,
it’s not a good idea to send promotional
emails often; people don’t like to be
hard-sold right in their face.

So does that mean you should constantly
give pure content without promoting
anything? No! In fact, you could send
them emails that they will appreciate
and be thankful for… yet you can still
make boatloads of money in the
process.

Here are some ideas that could skyrocket
your profits:

1) Give them informative reports or e-
books with your website or affiliate
links within.

You give them great content, and earn
money when someone buys from any of
the links in the report.

Better yet, your report could go viral,
especially if the reader has found some
value from it that could benefit their
friends.

The key is to actually ask them to pass it
on to others who they think would be
interested in the information. Tell them
they have permission to share, or even
resell, the report.

2) Send them great videos to watch.

Videos are extremely powerful tools to
convert viewers into buyers. They could
entertain, educate, and build rapport.
They satisfy both the visual and
auditory senses, so they could produce
better results compared to e-books or
audios.

What types of videos could you make?

- You could take a video of you speaking
casually in front of the camera, like
you’re talking to an old friend.

- If you’ve delivered a seminar, you could
let your members watch it entirely or in
parts.

- You could convert your powerpoint
presentations into video format. For the
voice-over, just read along like you’re
giving a speech or lecture.

- You could also use Camtasia to record
whatever you’re doing in your
computer.

- If you’re a bit camera-shy, you could
always outsource the video creation
task; although it would be more
powerful if people could actually see
your personality.

So how do you make money with videos?

- You could give your members excerpts
or parts from the entire video, then
send them to an order page if they want
to watch the full version.

- Put your videos on a webpage and
insert ads near those videos where the
viewers can see them. (By the way, if
you don’t want to make your own
videos, you could always leverage from
other people’s videos.

Find videos from Youtube, Videojug,
Howcast, Metacafe, etc. related to your
niche. Then get the embed link to post
the videos on your site.)

- Aside from telling your members to
watch your videos, you could also
submit them to video-sharing sites like
Youtube, Revver, Metacafe, Yahoo
videos and Google videos for the public
to see.

Use a video submission program like
Tubemogul to submit the videos faster,
but read the policies in the video-
sharing sites to make sure that’s
allowed.

3) Update your members on your newest
articles or blog posts.

You could email your members a teaser
or first few sentences of an article, then
ask them to login to read the whole
article. You can put up banners or
special offer links that they can see
once they’re logged in to your site.

This is similar to blog posts. You could
put non-distracting ads or promos on
your blog.

The advantage with blogs is that they get
excellent search engine rankings, they
are great places to establish a
relationship with your audience, and
they could spark hot conversations
(since people can comment on your
posts).

4) Make money from your P.S.

If you’re sending a purely content email,
you could add a P.S. at the end where
you subtly promote a product related to
the topic of discussion.

If you’ve given them some helpful
information in the email, they wouldn’t
mind a P.S. that complements the
content you’ve given them.

5) Offer time-sensitive discounts or
bonuses to either your own products or
affiliate items.

Sure, you’re promoting something; but
just imagine if someone is eager to buy
your product but can’t afford the full
price. Then you suddenly give them the
opportunity to get it at a much lower
price; don’t you think they’ll thank you
for it? You bet!

6) Conduct webinars or tele-seminars.

You can do it solo, or ask an expert to do
it with you. Then email the details, date
and time to your members. You’re not
pitching in the email, and you’re giving
something beneficial in the webinar or
tele-seminar before ever selling
anything.

Give value first; and at the end of the
webinar or tele-seminar, invite them to
take a look at your product offer.

7) Add them to your social network.

Ask them to follow you on Twitter, add
you as a friend in Facebook or
Myspace, or join your forum.

You’re not marketing to them now, but
you’re enhancing your social networks
and building relationships, which will
help build a solid business and earn
more money for you in the long run.

These 7 methods are far better than the
traditional promo emails because they
give value, which makes people
actually want to buy from you.

Perhaps you could think of other ways to
make your members happy or thrilled
with your emails. All it takes is a little
creativity and customer-oriented
approach, and you can become a
trusted friend they’d be willing to part
their money with.

Brought to you by:
Jeremy Gislason
http://www.marketingmainevent4.com/blog