10 Proven Conversion Boosters To
Turbocharge Your Profits (Even
With No Additional Traffic)
Jeremy Gislason
http://www.marketingmainevent4.com/blog/category/million-dollar-report

Are you satisfied with your website’s
conversion rate? Whether your site is
selling well or not, you should
consistently test, track, and improve
your results.

But before you invest thousands of
dollars on a professional copywriter or
consultant, take a look at the 10
conversion-boosting methods below
and see if you’re applying them. If not,
you could be leaving piles of money on
the table.

1) Your headline must appeal to the
reader’s problems or interests.

It must convey some personal benefits to
the reader. Other vital qualities that
could make your headline irresistible to
read:

• It is associated with a currently hot
news item.
• It arouses curiosity or creates
controversy.

• It makes an incredible claim. This
could be very effective, as long as you
can immediately provide proof or
evidence supporting the claim (in the
subheadline or first paragraph below
the headline). The claim is also more
believable if it’s coming from authority
figures like scientists, doctors, etc.).

2) Give excellent content.

People are more inclined to read helpful
information or tips much more than
they would a sales letter. So at the
beginning of your copy, you could
entice them to browse your site by
stating the benefits they will gain after
reading your message.

You could say, “After you’ve read this
entire letter, you would have already
known how to create a passive monthly
income stream.

You could extract an excerpt from your
product and post it on your site. You
could also convert it into a mini-course
or short report they can download.

Of course, it must contain topnotch
content. Apply the power of curiosity,
where you leave them hanging for more
info at the end of the excerpt.

3) Research your target audience and
know their jargons and word use, so
you can speak personally to them in
their own language.

Examples:
Drugstore owners prefer to call their shop
a pharmacy, not a drugstore.
Seamen work on a ship, not on a boat.

Using terms that only farmers, gardeners,
engineers, lawyers, etc. use helps make
your message more personal and
credible to your prospects in those
professions.

4) Expose any weakness or negative side
of your product.

This will help build their trust, drop their
defenses, and shift their focus on the
positive aspects of your offer.

5) Think of all possible objections and
plan ahead in countering them.

Your prospects might have some bad
prior experience that’s stopping them
from pushing through with the order.
Take the necessary steps to remove
their doubts and assure them of their
satisfaction. These may include having
a guarantee, testimonials, or an online
business seal.

6) Tell them what they’re about to lose if
they don’t act now.

People are more motivated by their fear
of loss than the potential of gain. You
could use the law of scarcity in this
case.

Offer a quantity-limited or time-sensitive
discount or bonus, and tell them they
will LOSE this rare opportunity if they
don’t act immediately.

Here’s another example using this
strategy. Tell your prospects that when
they invest $50, they could get at least
$1000 back. That means they stand to
lose $950 if they didn’t get your
product.

Paint a future filled with fear and
problems; then show them the solution
(your product), how this solution will
save them from trouble, and step-by-
step instructions on how to secure your
product (walk them through the
ordering process).

7) Use presuppositions.

This gives them the perception that they
already own the product and are alredy
experiencing its benefits.

For example, you could ask, “What will
you do with your additional thousand
dollars of passive income every
month?” The beauty of this method is
that they have to buy your product to
attain these benefits.

8) Put up testimonials on your site.

To get them, you need to contact your
customers. Ask them how they found
the product and specific results they’ve
achieved after using it. Entice them to
share their results by giving them a
quality product in exchange for their
testimonials.

Written or audio testimonials are fine.
But video testimonials are the most
effective. The downside is that it’s
more difficult to get video testimonials
from customers; in which case, you
need to provide a more irresistible bribe
in exchange for their efforts.

Place these testimonials strategically in
their appropriate spots on your site. A
testimonial praising your fast delivery
time could be posted near the Order
Form.

A testimonial explaining how a certain
problem was solved, could be inserted
near the portion of the copy where the
problem is being discussed.

9) Play it down.

For example, you’re claiming that your
product can help them earn 5 figures a
month. You could say, “But even if you
earn just half of $10,000, you’re still
living life on your own terms.”

10) Use the law of comparison.

Tell your prospects that your product
contains everything taught in a
particular seminar - and more - at a tiny
fraction of the price.

You could also give them a choice: They
could decide to go through all the pains
and troubles you’ve suffered, or they
could simply take the shortcut by
buying what you’re selling.

Even if you drive gazillions of visitors to
your site, it wouldn’t matter unless your
site converts these visitors into buyers
or leads. With these 10 conversion
boosters, I’m confident you will
explode your profits with the same
amount of traffic.

Brought to you by:
Jeremy Gislason
http://www.marketingmainevent4.com/blog/category/million-dollar-report