Looking Back from PerfectHow we halved our working weekand doubled our incomewww.blueeyedsun.co.uk/blogby Jeremy Cornerat ...
www.blueeyedsun.co.uk/blogMy businesses and contributions
Looking Back from Perfectis not about me...“Oh lord it‟s hard to be humblewhen you‟re perfect in every wayI can‟t help but...
Looking Back from Perfectis about you...It‟s somethingthat can onlybe measuredon your termswww.blueeyedsun.co.uk/blog
How it all startedIn 2003 we won a Giftof the Year Award forBest cards for design-ledgift shops and ourturnover doubled.So...
How the business felt to uswww.blueeyedsun.co.uk/blog
What is your goal?• Specific• Measurable• Achievable• Realistic• Timelywww.blueeyedsun.co.uk/blog
GOALOnly 50% of our time is committed toBLUE EYED SUNby 15th April 2005 (in 12 months)with at least the same income as now...
We‟ve achieved it!www.blueeyedsun.co.uk/blog
What were some of the obstaclesthat you had to overcome?www.blueeyedsun.co.uk/blog
Issues voted on• SYSTEMS: systems - Routines, job description and definitions• SELF: self discipline - time management, de...
Assessing the obstaclesWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job description a...
Work down the list comparingWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job descript...
Assessing the obstaclesWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job description a...
Assessing the obstaclesWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job description a...
Assessing the obstaclesWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job description a...
Assessing the obstaclesWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job description a...
Assess to the bottomWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job description andd...
Work Down the list not upWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job description...
www.blueeyedsun.co.uk/blog
Repeat for the next columnWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job descriptio...
Original chart showed best on the left worst on rightwww.blueeyedsun.co.uk/blog
Add columns together to PrioritiseWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job de...
Add the columns to PrioritiseWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job descrip...
Sort end column to order PrioritiesWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job d...
www.blueeyedsun.co.uk/blog
ACTIONS• SELF– Jo takes off Fridays from 12 noon– Jeremy takes off Thursdays from 12 noon– Both with immediate effect• SYS...
12 months on we were therewww.blueeyedsun.co.uk/blogCelebrating reaching our goal
What is your perfect Day/Week?• On your terms - what is your perfect week?• What is it that you want from your business?• ...
Great Books on this subjectwww.blueeyedsun.co.uk/blog
More on my blogwww.blueeyedsun.co.uk/blog
Jeremy CornerLooking Back from Perfectwww.blueeyedsun.co.uk/blogThanks for listening
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Looking Back From Perfect

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A tool that can help you reach your goals in life. It radically changed the work dominated life my wife and I worked and enabled us to cut our working week in half and double our income.

This talk was given at the GA Members Day in May 2013 and is part of the keynote presentation I give annually at the Ladder Club for newcomers to the greeting card industry. Thanks to Andrew Dymond for the inspiration.

Published in: Business, Career
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Looking Back From Perfect

  1. 1. Looking Back from PerfectHow we halved our working weekand doubled our incomewww.blueeyedsun.co.uk/blogby Jeremy Cornerat the 2013 GA Members’ Day
  2. 2. www.blueeyedsun.co.uk/blogMy businesses and contributions
  3. 3. Looking Back from Perfectis not about me...“Oh lord it‟s hard to be humblewhen you‟re perfect in every wayI can‟t help but look in the mirror„cos I get better looking each day”- Mac Daviswww.blueeyedsun.co.uk/blog
  4. 4. Looking Back from Perfectis about you...It‟s somethingthat can onlybe measuredon your termswww.blueeyedsun.co.uk/blog
  5. 5. How it all startedIn 2003 we won a Giftof the Year Award forBest cards for design-ledgift shops and ourturnover doubled.So did our workload andstress levels.www.blueeyedsun.co.uk/blog
  6. 6. How the business felt to uswww.blueeyedsun.co.uk/blog
  7. 7. What is your goal?• Specific• Measurable• Achievable• Realistic• Timelywww.blueeyedsun.co.uk/blog
  8. 8. GOALOnly 50% of our time is committed toBLUE EYED SUNby 15th April 2005 (in 12 months)with at least the same income as nowwww.blueeyedsun.co.uk/blog
  9. 9. We‟ve achieved it!www.blueeyedsun.co.uk/blog
  10. 10. What were some of the obstaclesthat you had to overcome?www.blueeyedsun.co.uk/blog
  11. 11. Issues voted on• SYSTEMS: systems - Routines, job description and definitions• SELF: self discipline - time management, delegation - follow the plan• STAFF: motivated staff• OUTSIDE: outside - created another activity outside B.E.S• SALES: good sales agent team in place• KEY: key customers• MORE STAFF: more staff• BRAND: maintaining brand identity• NEW PRODUCTS: new products - less in-house activity• ONE OFF: outsourcing some jobs - one off type jobs• CAR: bought a car• OUTSOURCED: outsourced - bookkeeping + credit control• FUN: fun - we enjoyed our 20 hours at work• GUILTY: Stopped feeling guilty - at B.E.S.www.blueeyedsun.co.uk/blog
  12. 12. Assessing the obstaclesWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job description anddefinitions|SELF: self discipline - time management, delegation -follow the planSTAFF: motivated staffOUTSIDE: activity outside B.E.SSALES: good sales agent team in placeKEY ACCSMORE STAFF: more staffBRAND: maintaining brand identityNEW PRODUCTS: new products - less in-houseactivityONE OFF: outsourcing some jobs - one off type jobsCAR: bought a carOUTSOURCED: outsourced - bookkeeping + creditcontrolFUN: enjoy workGUILTY: Stopped feeling guilty - at B.E.S.www.blueeyedsun.co.uk/blog
  13. 13. Work down the list comparingWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job description anddefinitions||SELF: self discipline - time management, delegation -follow the planSTAFF: motivated staffOUTSIDE: activity outside B.E.SSALES: good sales agent team in placeKEY ACCSMORE STAFF: more staffBRAND: maintaining brand identityNEW PRODUCTS: new products - less in-houseactivityONE OFF: outsourcing some jobs - one off type jobsCAR: bought a carOUTSOURCED: outsourced - bookkeeping + creditcontrolFUN: enjoy workGUILTY: Stopped feeling guilty - at B.E.S.www.blueeyedsun.co.uk/blog
  14. 14. Assessing the obstaclesWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job description anddefinitions|||SELF: self discipline - time management, delegation -follow the planSTAFF: motivated staffOUTSIDE: activity outside B.E.SSALES: good sales agent team in placeKEY ACCSMORE STAFF: more staffBRAND: maintaining brand identityNEW PRODUCTS: new products - less in-houseactivityONE OFF: outsourcing some jobs - one off type jobsCAR: bought a carOUTSOURCED: outsourced - bookkeeping + creditcontrolFUN: enjoy workGUILTY: Stopped feeling guilty - at B.E.S.www.blueeyedsun.co.uk/blog
  15. 15. Assessing the obstaclesWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job description anddefinitions|||SELF: self discipline - time management, delegation -follow the planSTAFF: motivated staffOUTSIDE: activity outside B.E.SSALES: good sales agent team in place |KEY ACCSMORE STAFF: more staffBRAND: maintaining brand identityNEW PRODUCTS: new products - less in-houseactivityONE OFF: outsourcing some jobs - one off type jobsCAR: bought a carOUTSOURCED: outsourced - bookkeeping + creditcontrolFUN: enjoy workGUILTY: Stopped feeling guilty - at B.E.S.www.blueeyedsun.co.uk/blog
  16. 16. Assessing the obstaclesWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job description anddefinitions|||SELF: self discipline - time management, delegation -follow the planSTAFF: motivated staffOUTSIDE: activity outside B.E.SSALES: good sales agent team in place |KEY ACCS |MORE STAFF: more staffBRAND: maintaining brand identityNEW PRODUCTS: new products - less in-houseactivityONE OFF: outsourcing some jobs - one off type jobsCAR: bought a carOUTSOURCED: outsourced - bookkeeping + creditcontrolFUN: enjoy workGUILTY: Stopped feeling guilty - at B.E.S.www.blueeyedsun.co.uk/blog
  17. 17. Assessing the obstaclesWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job description anddefinitions||||SELF: self discipline - time management, delegation -follow the planSTAFF: motivated staffOUTSIDE: activity outside B.E.SSALES: good sales agent team in place |KEY ACCS |MORE STAFF: more staffBRAND: maintaining brand identityNEW PRODUCTS: new products - less in-houseactivityONE OFF: outsourcing some jobs - one off type jobsCAR: bought a carOUTSOURCED: outsourced - bookkeeping + creditcontrolFUN: enjoy workGUILTY: Stopped feeling guilty - at B.E.S.www.blueeyedsun.co.uk/blog
  18. 18. Assess to the bottomWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job description anddefinitions|||| ||||SELF: self discipline - time management, delegation -follow the planSTAFF: motivated staffOUTSIDE: activity outside B.E.SSALES: good sales agent team in place |KEY ACCS |MORE STAFF: more staffBRAND: maintaining brand identityNEW PRODUCTS: new products - less in-houseactivity|ONE OFF: outsourcing some jobs - one off type jobsCAR: bought a carOUTSOURCED: outsourced - bookkeeping + creditcontrolFUN: enjoy workGUILTY: Stopped feeling guilty - at B.E.S. |www.blueeyedsun.co.uk/blog
  19. 19. Work Down the list not upWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job description anddefinitions|||| ||||SELF: self discipline - time management, delegation -follow the plan|STAFF: motivated staffOUTSIDE: activity outside B.E.SSALES: good sales agent team in place |KEY ACCS |MORE STAFF: more staffBRAND: maintaining brand identityNEW PRODUCTS: new products - less in-houseactivity|ONE OFF: outsourcing some jobs - one off type jobsCAR: bought a carOUTSOURCED: outsourced - bookkeeping + creditcontrolFUN: enjoy workGUILTY: Stopped feeling guilty - at B.E.S. |www.blueeyedsun.co.uk/blog
  20. 20. www.blueeyedsun.co.uk/blog
  21. 21. Repeat for the next columnWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job description anddefinitions|||| |||| ||||SELF: self discipline - time management, delegation -follow the plan|||| |||| ||| |STAFF: motivated staff |||| |||OUTSIDE: activity outside B.E.S |||SALES: good sales agent team in place |||| ||KEY ACCS ||||MORE STAFF: more staff |||| ||||BRAND: maintaining brand identity ||||NEW PRODUCTS: new products - less in-houseactivity|||| |ONE OFF: outsourcing some jobs - one off type jobs |CAR: bought a car ||OUTSOURCED: outsourced - bookkeeping + creditcontrol||||FUN: enjoy work |||GUILTY: Stopped feeling guilty - at B.E.S. |||| ||www.blueeyedsun.co.uk/blog
  22. 22. Original chart showed best on the left worst on rightwww.blueeyedsun.co.uk/blog
  23. 23. Add columns together to PrioritiseWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job description anddefinitions|||| |||| |||| |||| |SELF: self discipline - time management, delegation -follow the plan|||| |||| ||| |||| |||STAFF: motivated staff |||| ||| ||||OUTSIDE: activity outside B.E.S ||| |||| |||SALES: good sales agent team in place |||| || ||KEY ACCS |||| ||||MORE STAFF: more staff |||| |||| |||| |||BRAND: maintaining brand identity |||| ||NEW PRODUCTS: new products - less in-houseactivity|||| | ||||ONE OFF: outsourcing some jobs - one off type jobs | |||| ||||CAR: bought a car || |||| |||| |OUTSOURCED: outsourced - bookkeeping + creditcontrol|||| |||| |||| |FUN: enjoy work ||| |||| |||GUILTY: Stopped feeling guilty - at B.E.S. |||| || |||| |||www.blueeyedsun.co.uk/blog
  24. 24. Add the columns to PrioritiseWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job description anddefinitions|||| |||| |||| |||| | 21SELF: self discipline - time management, delegation -follow the plan|||| |||| ||| |||| ||| 21STAFF: motivated staff |||| ||| |||| 12OUTSIDE: activity outside B.E.S ||| |||| ||| 11SALES: good sales agent team in place |||| || || 9KEY ACCS |||| |||| 9MORE STAFF: more staff |||| |||| |||| ||| 17BRAND: maintaining brand identity |||| || 6NEW PRODUCTS: new products - less in-houseactivity|||| | |||| 11ONE OFF: outsourcing some jobs - one off type jobs | |||| |||| 10CAR: bought a car || |||| |||| | 13OUTSOURCED: outsourced - bookkeeping + creditcontrol|||| |||| |||| | 16FUN: enjoy work ||| |||| ||| 11GUILTY: Stopped feeling guilty - at B.E.S. |||| || |||| ||| 15www.blueeyedsun.co.uk/blog
  25. 25. Sort end column to order PrioritiesWhat‟s most important? What are we worst at? PrioritySYSTEMS: systems - Routines, job description anddefinitions|||| |||| |||| |||| | 21SELF: self discipline - time management, delegation -follow the plan|||| |||| ||| |||| ||| 21MORE STAFF: more staff |||| |||| |||| ||| 17OUTSOURCED: outsourced - bookkeeping + creditcontrol|||| |||| |||| | 16GUILTY: Stopped feeling guilty - at B.E.S. |||| || |||| ||| 15CAR: bought a car || |||| |||| | 13STAFF: motivated staff |||| ||| |||| 12OUTSIDE: activity outside B.E.S ||| |||| ||| 11NEW PRODUCTS: new products - less in-houseactivity|||| | |||| 11ONE OFF: outsourcing some jobs - one off type jobs | |||| |||| 10FUN: enjoy work ||| |||| ||| 11SALES: good sales agent team in place |||| || || 9KEY ACCS |||| |||| 9BRAND: maintaining brand identity |||| || 6www.blueeyedsun.co.uk/blog
  26. 26. www.blueeyedsun.co.uk/blog
  27. 27. ACTIONS• SELF– Jo takes off Fridays from 12 noon– Jeremy takes off Thursdays from 12 noon– Both with immediate effect• SYSTEMS– Wednesday afternoon (25th) JC and JO to meet 2-4pm (undisturbed) to definejob functions.– Every two weeks after that to meet and finalise a job function– Job functions to all be clearly defined and in place by end of June• On-going– Try to manage time better by getting more „undisturbed time‟ regularlyduring the day to complete important taskswww.blueeyedsun.co.uk/blog
  28. 28. 12 months on we were therewww.blueeyedsun.co.uk/blogCelebrating reaching our goal
  29. 29. What is your perfect Day/Week?• On your terms - what is your perfect week?• What is it that you want from your business?• Set this as your goal• Define what‟s important on a sliding scale• Define what needs improving on a scale• Use these definitions to prioritise• Make it a daily habit• Stay focussed on the plan / goal• Celebrate success and have funwww.blueeyedsun.co.uk/blog
  30. 30. Great Books on this subjectwww.blueeyedsun.co.uk/blog
  31. 31. More on my blogwww.blueeyedsun.co.uk/blog
  32. 32. Jeremy CornerLooking Back from Perfectwww.blueeyedsun.co.uk/blogThanks for listening

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