Information 2.0 and beyond where are we going

Information 2.0 and Beyond: Where are we, where are we going? Kristen Purcell, Ph.D. Associate Director, Research Pew Internet Project APLIC 44 th Annual Conference March 29th, 2011 Washington, DC

Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC
Provide high quality, objective data to thought leaders and policy makers
Funded by the Pew Charitable Trusts
All findings are based on nationally representative telephone surveys of…
U.S. adults age 18+ or U.S. teens ages 12-17
Drawn from dual-frame (landline/cell phone) samples

The Evolution of the Internet Broadband, Mobile, Social Networks, Apps Today’s Digital Information Portable, Participatory, Personal Librarians 3.0 Shifting Roles for Librarians

Internet Evolution

46% of adults used internet
5% had broadband connections at home
<20% watched video online
53% owned a cell phone
0% connected to internet wirelessly
0% used social network sites
The Internet in 2000 Slow, stationary connections built around a desktop computer

In 2010, 74% Use the Internet Teen data Sept 2009 Adult data Nov 2010

High-speed connection brings greater overall engagement in online activities
Content creation meets the masses:
Blogging (14% of online adults)
Commenting (26%)
Downloading music (37%) or video (27%)
Watch online video (66%)
Search becomes the norm (87%)
In 2010, 65% Have Broadband at Home
Stage One in Internet Evolution: Broadband

Internet access is highest among
Whites
College graduates
Those with incomes of $50,000+
Home broadband access is also most common in white, highly educated and more affluent households But, There Remains a Digital Divide

2% of U.S. adults (able to participate in a telephone survey) have a disability or illness that makes it harder or impossible for them to use the internet
At least 1 in 4 U.S. adults live with a disability that interferes with activities of daily living Of those, 54% use the internet – compared with 81% of adults who report none of these disabilities
U.S. adults living with chronic disease are significantly less likely than healthy adults to have access to the internet
(62% vs. 81%)
Less Visible Digital Divides

Cell phone use is on the rise Teen data Sept 2009 Adult data Nov 2010 In 2011, 85% of Adults Have a Cell Phone
Stage Two in Internet Evolution: Mobile
In 2000, 53% of adults owned a cell phone In 2011, ¼ of US households are cell only

Laptops are becoming the computer of choice For the first time in 2010, adults 18-29 were more likely to own a laptop than a desktop

In 2000, there were no wireless internet users Today, 59% of adults go online wirelessly

Young Adults Lead the Way in Wireless Internet Use Based on Nov 2010 Pew Internet Tracking Survey

Among adults who use their cell phone to go online… Based on May 2010 Pew Internet Tracking Survey In April 2009, just 36% went online daily via their cell phone

Overall, wireless internet users are more engaged in online activities
Half of all African-American adults in the US (48%) have used their cell phone to access the internet, compared with 40% of Hispanic adults and 31% of white adults
Overall, African-American adults are the most active mobile internet users
African-American mobile internet use is growing at a faster rate than non-Hispanic whites and Hispanics

Based on Sept 2009 Pew Internet Survey

Based on Nov 2010 and Jan 2011 Pew Internet Surveys Tablet ownership among U.S. adults rose from 4% to 7% between September 2010 and January 2011 New Kids on the Block Percent of US adults 18+ who own each type of gadget…

Mobile changes our relationship to time and space I can get the information I need when I want it, where I want it Mobile has increased accessibility for some populations

Teen data Sept 2009 Adult data Nov 2010 Teens and young adults are the heaviest SNS users In 2000, there were no “social network sites” or users In 2005, 8% of online adults used SNS In 2008, 35% Today, 61% of online adults use SNS
Stage Three in Internet Evolution: Social Networking

Teen data Sept 2009 Adult data Nov 2010 Twitter is not as popular as SNS On the horizon… In January 2011, 17% of adult internet users said they use a geo-location service or function such as Foursquare or Google Latitude to share their location with friends Total online adults 8%

For networked individuals, information is embedded and ambient SNS are Information Game Changers

84% use cell phones 35% have apps 24% use apps All adults 35% of adults have apps on their phones, but only 24% say they actually use them According to the Nielsen Mobile Insights Survey, the most popular apps are… Games News/Weather Map/Navigation Social Networking Based on May 2010 Pew Internet Tracking Survey Are Apps the Next Major Step?
Stage Four in Internet Evolution: Apps

11% of cell owners are not sure if their phone is equipped with apps 29% of cell owners have downloaded an app and 13% have paid to download an app Among those with apps, the average adult has 18 on his/her phone App users are disproportionately male (57% male v. 43% female) They are also more likely to be college graduates and have incomes of $75,00+ 18-29 year-olds make up one quarter of the total U.S. adult population but almost half (44%) of the app using population Based on May 2010 Pew Internet Tracking Survey

From Superhighway to Bypass?
Apps provide direct connections
to the information we want most
They can be web browsers,
but they can also bypass the web
Apps can…
bypass search
help answer questions
help solve problems
help accomplish tasks

Online News/Information Consumption

The “New” Information Ecology
Blurring line between “news” and “information”
Information is “free”
Information is “at my fingertips”
Information is available when I want it
Information is available from multiple sources

Nine in ten American adults (92%) get news/info from multiple platforms on a typical day For six in ten American adults (59%), one of those platforms is the internet *Platforms include print newspapers, television, radio and the internet Multiple Platforms are the Norm Based on Jan 2010 Pew Internet Survey

71% of American adults ever get news or information online The majority of ONC are under age 50
Compared to other adults, ONC are…
more educated
more affluent
disproportionately white and Hispanic
more likely to have broadband
Almost a third are under age 30 The median age of ONC is 40 Who Gets Their News/Info Online? Based on Jan 2010 Pew Internet Survey

% of ONC Who Use Each Type of Site on a Typical Day Most Popular Online Sources for News and Information Based on Jan 2010 Pew Internet Survey

Most Popular Features of Online News Sites % of ONC Who Say Each Feature is Important Based on Jan 2010 Pew Internet Survey The most popular features allow people to interact with, share, and customize their news and info. This is especially true for young adults.

How many websites, if any, do you routinely rely on for news and information? Do you have a favorite online news source, or do you not have a favorite? Based on Jan 2010 Pew Internet Survey Most People Get News from Multiple Sites

Four Styles of Online News Consumption Efficient Grazers Most use multiple sites, have no favorite, and portals rank high as a favorite online news feature Hunters and Gatherers 71% go online specifically to get news/information at least a few times a week Serendipitous News Discoverers 80% come across news/information at least a few times a week while they are online doing other things News/Info Receivers 44% get news/information forwarded through email, automatic updates and alerts, or posts on social networking sites at least a few times a week Based on Jan 2010 Pew Internet Survey

Three Emergent Themes of Information Consumption P ortable P articipatory P ersonalized

26% of adults access news/info on their cell phones
Among this population, 73% use social networking sites and 29% use Twitter
Typically a white male, age 34, employed full-time
One in ten adults gets news alerts sent to their phone
“ On the Go” News/Info Consumers Based on Jan 2010 Pew Internet Survey

37% of internet users have
contributed news content,
commented on it, or
disseminated it via SNS
Half of all online African-Americans (46%) are news participators
Overall, 71% of internet users get news/info through email or posts on SNS
Remember…42% of ONC like sites where they can easily share material
35% look for sites where they can
comment on stories
“ News Participators” Based on Jan 2010 Pew Internet Survey

28% of internet users have customized their homepage to include news/info of particular interest to them
39% say being able to customize content is something they look for in a news site
70% of adults say they are overwhelmed by the amount of news and information available today
“ The Daily Me” Based on Jan 2010 Pew Internet Survey

Shifting Roles of Librarians/ Info Professionals What does all of this mean for YOU ?

Role #1: Filter People still need trusted experts to help them figure out whether information is accurate and trustworthy People all also need filters to explain how information relates to them Show people how/why information is relevant Allow people to customize information to meet their own needs Provide people with direct access to the information that means the most to them Transparency = Trust

Role #2: Curator You can be the one-stop shop people visit Collect all relevant work/info (not just your own) Provide links to primary and related sources and material Recommend other sources, experts and places People seek aggregation and deep dives into information

Role #3: Node in a Network You can be a node in a network Each person you touch represents an entire network Make your information easy to share Your information can have an organic life beyond your presentation of it – package it with that in mind Networking can be multi-layered Be prepared to loosen control but monitor conversations around your work

Role #4: Community Builder Create your own networks and build communities around your material Facilitate shared experiences, connect people with shared interests Get, listen to, and respond to feedback Identify and meet people’s needs by tuning in to the online conversation

Role #5: Lifesaver Provide timely information when and where people need it most Make your information portable Operate in a 24/7 world in which there is constant connectivity Identify and meet people’s most urgent needs by tuning in to the online conversation

Role #6: Tour Guide? Make connections between your information and real-world places Create opportunities for information immersion and augmented realities

How Mobile Devices are Changing Community Information Environments
http://pewinternet.org/Reports/2011/Local-mobile-news.aspx
How the Public Perceives Community Information Systems
http://pewinternet.org/Reports/2011/08-Community-Information-Systems.aspx
Generations and their Gadgets
http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx
Mobile Access 2010
http://pewinternet.org/Reports/2010/Mobile-Access-2010.aspx
Understanding the Participatory News Consumer
http://pewinternet.org/Reports/2010/Online-News.aspx
Social Media and Young Adults http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
Available at pewinternet.org

Kristen Purcell, Ph.D.
Associate Director, Research
Pew Research Center’s Internet & American Life Project
[email_address]
Twitter: @kristenpurcell
Thank You!

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Information 2.0 and beyond where are we going

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