put up an initial five boards, each featuring visual content from a different destination - Beirut, Dublin, Marrakech, Moscow and Nice. Each board has nine images, or pins, each with a different number. Just like in a standard lottery, Pinterest users choose up to six numbers. This is done by repinning up to six pins from any of the boards.
1Pinterest Case StudiesJessica Ezeogu
The bmi pinterest lottery 2Using images instead of numbers for lucky draw How it worked •BMI put up an initial five boards, each featuring visual content from a different destination •Each board had nine images, or pins, with a different number •Pinterest users choose up to 6 numbers. By repinning up to 6 pins, from any of the boards Winning •At the end of each week a lucky number was chosen, with one user at random who chose that number winning a pair of free return flights to any BMI destination Result •It had more than 3,000 entries in the first 2 weeks •BMI were able to raise awareness of destinations in an engaging and interactive way •During campaign BMI accumulated 350 followers, and all its destination boards had in excess of 800 followers and several imagesThe first ever game of chance held on Pinterest had been shared 100x
Peugeot’s Panama Puzzle 3Pinterest puzzle How it worked •On Peugeot’s Pinterest page were various puzzles depicting different car models, with pieces missing. •People could search for and find pieces at the Peugeot Panama Facebook page or website, pin them on their own boards and share them with Peugeot. Winning •People needed to add Peugeot Panama as a contributor to their boards •The first five people to complete their boards won prizes. Results •Drove traffic to Peugeots Facebook page and website •Raised awareness around specific Peugeot products
Kortex – The world’s first Pinterest Campaign 4Search and gift How it worked •Kotex found 50 “inspiring” women via searching Facebook accounts and searches through Pinterest •Once the lucky 50 had been selected, Kortex sent virtual gifts to each one of the individuals. Winning •If the recipient pinned the virtual gift, she would then get a real gift in the mail based on something she pinned. Click me Result •100% of the women posted something about their gift, not only on Pinterest, but also on all the other major social networks. •The initial campaign created a huge buzz on the social platforms: Pinterest, Facebook, Twitter & Instagram.
Uniqlo – The Pinterest Dry Mesh Project 5Pinterest take over… The first ever branded “mosaic” How it worked •Uniqlo, enlisted a mob of people to post seamlessly in the right at order, at the right time. Pinning images simultaneously across 100 separate shell Pinterest accounts •As users scrolled down their favourite categories, they came across all the images, which combined to create a giant mosaics, which “animated” when scrolled Click me through. •The giant branded mosaics could be seen by Pinterest users whether or not they followed the Uniqlo brand page. The project showcased five categories, with mosaics appearing on men’s apparel, women’s apparel, geek, fitness and sports
Procter and Gambles’s “Thank You Mum” 6London 2012 Olympics campaign, a tribute to mothers Social/ Emotional Campaign •P&G a major sponsor of the 2012 Olympics. •As part of its ATL campaign highlighting the mothers of the athletes. A UK campaign designed to appeal to a key segment: mums. •P&G decided to say “thank you” to mothers across the Britain by highlighting the sacrifices made by mothers of athletes. Pinterest CampaignATL Campaign •Users were encouraged to take a few moments to share in words and images why they’re thankful to their own mothers, using the #ThankYouMum