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NYU ITP Lean LaunchPad 3.31.14

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Week 8: Customer Validation

Week 8: Customer Validation

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    • 1. Class 8 / 12 March 31, 2014 Jen van der Meer | jd1159 at nyu dot edu Josh Knowles | chasing at spaceship dot com LEAN LAUNCHPAD AT NYU ITP Rockets Sketches borrowed from Harry Allen Design
    • 2. 6:00 – 6:10 Where we are 6:15-6:50: Ben Borodach from Hublished 6:50 – 7:10: Break 7:10 – 8:10: Teams Present 8:10-8:55: Michal Krasnodebski from Shutterstock TODAY:
    • 3. TALKING LEAN AT NYTM @ SXSW
    • 4. TALKING LEAN AT NY ENTREPRENEURS FEST
    • 5. NYC INNOVATE SCHOOLS SHARK NIGHT
    • 6. WHERE TO STOP AN MVP?
    • 7. Letting go of earliest assumptions Healthy detachment from sacrificial prototypes Connecting vision to ultimate business model Now: move forth and validate WHAT WE’RE SEEING
    • 8. BERKLEY CENTER AND FOUNDER.ORG The Berkley Center has teamed with Founder.org to provide $100K in funding and mentoring for NYU startups led by students, faculty, recent grads (post January 2013) and alumni currently participating in programs run by the Center. To apply, you need only submit a short deck describing your concept. On 4/3, there will be a Presentation Day at which applicants can informally pitch their ideas to Founder.org. Please note that there are limited slots for this day. So, if you're interested you'll need to act quickly. If you miss next week's deadline, no worries. You will have until April 15 to submit materials for consideration. You'll find all details at Founder.org. I've also attached a flyer that you can pass along to your colleagues and students.
    • 9. VERIZON POWERFUL ANSWERS Verizon announcing its 2014 Powerful Answers Award is accepting submissions. Last year NYU-based Smart Vision Labs took home 1 MM. As demonstrated by last year’s winners, the Award encourages innovators, developers and entrepreneurs to create ideas that leverage Verizon’s cutting edge technology to deliver ground breaking solutions and social good. The Award is focused on discovering ideas that deliver the best new solutions in four core areas: education, healthcare, sustainability, and transportation, a new category for 2014. Submissions will be accepted starting, April 3, 2014, through June 30, 2014 at www.powerfulanswersaward.com.
    • 10. . WE ARE HERE 1/27 Business Models Customer Development UX Tools Intro 2/3 Value Proposition UX Tools, Frameworks 2/10 Customer Segments Research Tools 2/17 President’s Day 2/24 Revenue Streams Distribution Product Definition 3/3 Customer Relationships Partners, Product Development 3/10 Resources, Activities, Costs, Product Development 3/17 Spring Break 3/24 Customer Development Product Development 3/31 Customer Development Product Development 4/7 Customer Development Product Development 4/14 Customer Development Product Development 4/21 Product MVP 4/28 Lessons Learned
    • 11. 12 WHAT CAME BEFORE STEVE AND ERIC
    • 12. Make progress on development Test value proposition Test segments What else do you need to test? APRIL 7
    • 13. APPENDIX
    • 14. Jen van der Meer, Adjunct Professor at ITP since 2008 ITP courses + workshops: Bodies and Buildings, Products Tell Their Stories, ITP VC Pitchfest, . Currently: Luminary Labs, Angel Investor, Health Data Challenges, Judge for startup competitions, + SVA PoD Josh Knowles, ITP ’07 15+ years as an independent developer/consultant, working with numerous brands and start-up clients (currently under the aegis of Frescher-Southern, Ltd.) ITP TEACHING TEAM
    • 15. STUDENT TEAMS Team Name School Cognitive Toy Box Lindsey Jones Stern Tammy Kwan Stern Hsiang Huang Stern Alternative Monuments Rodrigo Derteano ITP Maximo Sica ITP Ajejandro Puentes ITP Alon Chitayat ITP NYBL Sam Slover ITP Shilpan Bhagat ITP Max Ma ITP DiscoverEd Sergio Majluf ITP Su Hyun Kim ITP Christina Yugai Stern Yuliya Parshina Kottas ITP
    • 16. MENTORS + TEAMS Tom Igoe @tigoe ITP, Arduino, Making Things Talk, NYU ITP Pitchfest Alternative Monuments Julie Berkun Fajgenbaum @julieF Stern Adjunct Professor, Former VP Amex Open, now startup co-founder NYBL Michael Levitz @michael_levitz ITP grad, R/GA, Lean DiscoverED Sarah Krasley @sarahkrasley Autodesk, Sustainability, Berkeley For everyone Chris Milne @greedo1000 IDEO, Toy Lab, Stanford, LEGO Cognitive Toy Box

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