Email Marketing top tips for 2011

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Just some basic tips for getting more from your email marketing this year. If you want more advice please contact us: hello [AT] fusingcreativity.com

Just some basic tips for getting more from your email marketing this year. If you want more advice please contact us: hello [AT] fusingcreativity.com

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  • 1. Email Marketing
    • Jeni Cantle
    • www.fusingcreativity.com
  • 2. 1. Make data capture a top priority
    • ...and use them legally. Add some form of data capture request to every page on your website, add a note to your email signatures, add it on your biz card...
  • 3. 2. Ask people to share their data
    • Don’t force or plead
  • 4. 3. Represent your brand
    • Good HTML design for your email works wonders, if it works with your brand guidelines, fits with your target audience and looks attractive, it will be much more successful. But don’t overdo it. Make sure your design works cross platform.
  • 5. 4. Create sensible subject lines
      • Put the word FREE or WIN in there or too many screamers (!!!!!!!!) or even write in CAPITAL LETTERS and you’re likely to lose most of your readers into the spam box
  • 6. 5. Send them at the right time
      • Send B2B emails Tuesday - Thursday around 0930 or 1315, but definitely not at the weekends or after 1630 weekdays. Send B2C emails between 1800 and 2100 Tuesday Through Thursday or between Friday evening and Sunday afternoon. Monday is a no-go whatever.
  • 7. 6. Be consistent
      • If you start sending it on the first of every month, keep doing it. You’re customer will start to expect it. Try and keep the format similar and test with different content.
  • 8. 7. Target
      • If you have a female oriented offer on at the moment, segment your database if you can between male/female - then write two versions of the email for the right audience - you don’t have to exclude the male audience, just write it differently.
  • 9. 8. Leave out the fluff
      • Just like any web content, people scan the email to see if anything interests them. Remember, we’re all in a hurry nowadays, so keep it to the point and ensure it is relevant. Add anchor links at the top to allow readers quick access to the content they want.
  • 10. 9. Add Value
      • Don’t just repeat what’s on your website, add something to the pot, give your readers something they can only get by signing up to your email. Think outside the box, how can I add something to my customers that I don’t sell? Gain respect, gain loyalty.
  • 11. 10. Use your readers to find more readers
      • The old favourite, add a link in your email to forward the email to a friend, “Got a friend you think might be interested in this? Forward this email to them!” Reward them if conversion via email is a strong success for you.
  • 12. 11. Know what’s working
      • Use proper email software, Outlook is NOT designed for bulk mailing. It does all sorts of things to your content. Good bulk email software gives you access to all sorts of tools, you’ll know how many and who opened your email and clicked a link, you’ll work out quickly what content is working and what is boring to your readers - learn from it.
  • 13. 12. Publish your content
      • If you’ve got something good to say, publish it, use your blog, use forums, use Facebook or any other groups you are a member of to share your content. Ask people to sign up to your newsletter for more good content.
  • 14. 13. Archive
      • Create an archive on your website of your old newsletters. Readers may not want the content you have just sent, but may like to hear what else you have said in the past.
  • 15. 14. Create an emergency exit
      • If your readers don’t want the info, it’s better to know than to keep bugging people. oh and plus, it’s the law. Always add a way for your readers to unsubscribe and keep your database meticulously up to date.
  • 16. 15. Subscribe to yourself!
      • It’s important to see what your readers are seeing. Always test your marketing email in various email programs - good email software can do this for you - but you can do it on the cheap by signing up for all the free email accounts.
  • 17.
      • Fusing Creativity are a Marketing Consultancy.
      • We help businesses communicate better with their customers through the power of good marketing.
      • Complete end-to-end traditional and online marketing solutions for all sized businesses.
      • We’re already helping businesses like yours, if you’d like to chat to us about helping you too, then please give us a call: 0845 519 5508 or drop us an email: hello@fusingcreativity.com