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Social business is going main stream!
 

Social business is going main stream!

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    Social business is going main stream! Social business is going main stream! Presentation Transcript

    • SOCIAL BUSINESS IS GOING MAIN STREAM Company Employees Content Roope Heinilä CEO - Smarp Oy roope.heinila@smarpsocial.com
    • LINKEDIN HAS OVER 225 MILLION MEMBERS AND 2+ NEW MEMBERS JOIN EVERY SECOND USE OF PROFESSIONAL SOCIAL MEDIA IS GROWING 76% OF ALL PAGE IMPRESSIONS ON LINKEDIN COME FROM USER PROFILES Source: LinkedIn
    • SOCIAL IS NOT GOING AWAY – IT IS MAKING ITS WAY INTO ALL PARTS OF THE ORGANIZATON More people are looking to social media for their business news Company reputation is becoming increasingly tied to their employees’ social media communication Growing number of employees are engaging in business related discussions on social media SOCIALLY LITERATE EMPLOYEES ARE FINDING NEW IDEAS AND DRIVING INNOVATION EMPLOYEES ARE PARTICIPATING IN COMMUNICATIONS AND ACTING AS BRAND AMBASSADORS EMPLOYEE SOCIAL MEDIA PROFILES AND ACTIONS ARE BECOMING AN INTEGRAL PART OF THE EMPLOYER BRAND
    • CEO social media engagement has grown from 36% in 2010 to 66% in 2012 MANAGEMENT IS GETTING ON BOARD 76% of executives want their CEO to engage in social media 52% of employees feel inspired by what their CEOs say in social media Source: Wever Shandwick Research
    • 46% of employees feel their productivity has increased through the use of social tools THE BENEFITS ARE BECOMING CLEAR 40% of employees feel that productive collaboration has increased due to the use of social tools Source: Microsoft Study Source: Bernard Hodes Group Research Report* 65% of companies are using social media for employer branding*
    • IBM reported a 400% increase in sales in Q1 2012 after they launched a Social Selling Pilot Program SALES ARE INCREASING THROUGH SOCIAL Social media complements traditional CRM systems with free, available information Source: IBM Sales reps are better able to advice their clients and help them make better business decisions
    • LinkedIn has become a preferred place to look for new opportunities among candidates TALENT ATTRACTION IS GOING SOCIAL Social media profiles have become the online identity and personal brand of candidates Source: Salesforce Salesforce was able to reach 159,000 candidates on LinkedIn alone by asking employees to share open positions
    • Companies are able to get customer feedback quickly and interact with customers directly BUSINESS INTELLIGENCE IS EVERYWHERE Employees can expect relevant information to find them It is easier than ever to follow your competition and learn from them
    • In an ever more knowledge based economy social business has become a necessity for businesses looking to stay ahead SOCIAL BUSINESS IS BECOMING A NECESSITY Organizations need to adapt quickly and encourage employees to participate in social efforts if they are to remain relevant
    • INTERESTED? www.smarpsocial.com info@smarpsocial.com Contact us for more information