SEO – Search Engine Optimization    Getting     the basics right             Keywords       Traffic    or rankings     ...
Jens Peter Nielsen First   SEO job in 1998 Marketing    background – code? Couldnt write a line of it for my life  Fou...
SEO – Search Engine Optimization             SEO         Definition:   www.net-clue.com - info@netclue.dk
SEO – Search Engine Optimization   All SEO is keyword driven                   But…..If you forget about the basics, all  ...
SEO – Search Engine Optimization            Getting the basics right:Choosing the right platformDomain – are you global ...
SEO – Search Engine OptimizationChoosing the right webplatform – test for          “SEO-friendlyness”         www.net-clue...
SEO – Search Engine Optimization   Domain – are you global or local?What kind of domain?gTLD  (generic Top Level Domain -...
SEO – Search Engine OptimizationDomain – are you global or local?Guess what? Google is going local     www.net-clue.com - ...
SEO – Search Engine Optimization               URLs – Help Google   Looking for “adidas” – pop quiz: which of the         ...
SEO – Search Engine OptimizationNavigation – Most wanted action + structure          www.net-clue.com - info@netclue.dk
SEO – Search Engine OptimizationNavigation – Most wanted action + structure          www.net-clue.com - info@netclue.dk
SEO – Search Engine Optimization Keep navigation and menus simple – itworks! (no. 1 and 2 in Google.com when         searc...
SEO – Search Engine OptimizationNavigation – Most wanted action + structure         Keep it simple – it works!          ww...
SEO – Search Engine Optimization      <title>The title-tag</title>    Google gives you 65 characters of freeadvertising sp...
SEO – Search Engine Optimization          The title-tag – spam doesn’t work<title>                                        ...
SEO – Search Engine OptimizationThe title-tag – keep it simple – avoid “stop   words” if the competition is tough!        ...
SEO – Search Engine OptimizationThe Meta Description tag – how about 150 characters more from Google? It’s free!         w...
SEO – Search Engine Optimization <H1>Headings</H1> www.net-clue.com - info@netclue.dk
SEO – Search Engine Optimization <H1>Headings</H1> www.net-clue.com - info@netclue.dk
SEO – Search Engine Optimization          Keywords www.net-clue.com - info@netclue.dk
SEO – Search Engine Optimization                      Keywords         Misconceptions about keywords:  “We     know what ...
SEO – Search Engine Optimization                Keywords Myths about keyword-implementation:“Keyword    density is all th...
SEO – Search Engine Optimization              KeywordsIt pays off to watch out for the trends    www.net-clue.com - info@n...
SEO – Search Engine OptimizationKeywords - usage gets more and more precise – more than 70 %  of Google’s users, use 2 or ...
SEO – Search Engine OptimizationKeywords – users want to feel they are in control                  Research – generic keyw...
SEO – Search Engine Optimization  Keywords – Knowing user-intentions is        better than guessing….     Keyword         ...
SEO – Search Engine Optimization         Keywords – know where to ”attack”         Short tail: many searches – high compet...
SEO – Search Engine Optimization      Traffic or rankings  www.net-clue.com - info@netclue.dk
SEO – Search Engine Optimization      Traffic or rankings  www.net-clue.com - info@netclue.dk
SEO-Search Engine Optimization        Linkbuilding – always make content people wants to link to! Fixing dead links – inte...
SEO – Search Engine Optimization              A few free tools and inspirational sites for you http://www.fasttrackseo.ne...
SEO – Search Engine Optimization   http://twitter.com/netclueonline jpn@netclue.dk www.net-clue.com www.fasttrackseo.n...
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SEO basics - a guide to SEO for everyone

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Getting your SEO basics right is essential for getting results in Google and other search engines. Myths and misconceptions are debunked in this easy-to-understand presentation by Jens Peter Nielsen

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SEO basics - a guide to SEO for everyone

  1. 1. SEO – Search Engine Optimization Getting the basics right Keywords Traffic or rankings Linkbuilding Tools of the trade www.net-clue.com - info@netclue.dk
  2. 2. Jens Peter Nielsen First SEO job in 1998 Marketing background – code? Couldnt write a line of it for my life  Founded Netclue Online Marketing in early 2012 Assists all kinds of website owners with SEO and PPC The ”bragging” list: www.net-clue.com - info@netclue.dk
  3. 3. SEO – Search Engine Optimization SEO Definition: www.net-clue.com - info@netclue.dk
  4. 4. SEO – Search Engine Optimization All SEO is keyword driven But…..If you forget about the basics, all your SEO-efforts will fail! www.net-clue.com - info@netclue.dk
  5. 5. SEO – Search Engine Optimization Getting the basics right:Choosing the right platformDomain – are you global or local?URLs – Help GoogleNavigation – Most wanted action + structureThe title-tagThe Meta Description tagHeadingsKeywordsTraffic vs. rankingsLinkbuilding www.net-clue.com - info@netclue.dk
  6. 6. SEO – Search Engine OptimizationChoosing the right webplatform – test for “SEO-friendlyness” www.net-clue.com - info@netclue.dk
  7. 7. SEO – Search Engine Optimization Domain – are you global or local?What kind of domain?gTLD (generic Top Level Domain -.com, .net, .org, .edu, .gov)ccTLD (country code Top Level Domain - .dk) www.net-clue.com - info@netclue.dk
  8. 8. SEO – Search Engine OptimizationDomain – are you global or local?Guess what? Google is going local www.net-clue.com - info@netclue.dk
  9. 9. SEO – Search Engine Optimization URLs – Help Google Looking for “adidas” – pop quiz: which of the following is better? http://www.zappos.com/adidas orhttp://www.soccer.com/Navigation.process?Ne=646&N=4294 959043 www.net-clue.com - info@netclue.dk
  10. 10. SEO – Search Engine OptimizationNavigation – Most wanted action + structure www.net-clue.com - info@netclue.dk
  11. 11. SEO – Search Engine OptimizationNavigation – Most wanted action + structure www.net-clue.com - info@netclue.dk
  12. 12. SEO – Search Engine Optimization Keep navigation and menus simple – itworks! (no. 1 and 2 in Google.com when searching for “shoes”) www.net-clue.com - info@netclue.dk
  13. 13. SEO – Search Engine OptimizationNavigation – Most wanted action + structure Keep it simple – it works! www.net-clue.com - info@netclue.dk
  14. 14. SEO – Search Engine Optimization <title>The title-tag</title> Google gives you 65 characters of freeadvertising space – do you make the most of it? www.net-clue.com - info@netclue.dk
  15. 15. SEO – Search Engine Optimization The title-tag – spam doesn’t work<title> </title> www.net-clue.com - info@netclue.dk
  16. 16. SEO – Search Engine OptimizationThe title-tag – keep it simple – avoid “stop words” if the competition is tough! www.net-clue.com - info@netclue.dk
  17. 17. SEO – Search Engine OptimizationThe Meta Description tag – how about 150 characters more from Google? It’s free! www.net-clue.com - info@netclue.dk
  18. 18. SEO – Search Engine Optimization <H1>Headings</H1> www.net-clue.com - info@netclue.dk
  19. 19. SEO – Search Engine Optimization <H1>Headings</H1> www.net-clue.com - info@netclue.dk
  20. 20. SEO – Search Engine Optimization Keywords www.net-clue.com - info@netclue.dk
  21. 21. SEO – Search Engine Optimization Keywords Misconceptions about keywords: “We know what our clients search for”“Our new product xclabytl is a good keyword – it’s patented and trademark protected”“If we are not ranked no. 1 in Google on this keyword, it’s not worth the trouble” www.net-clue.com - info@netclue.dk
  22. 22. SEO – Search Engine Optimization Keywords Myths about keyword-implementation:“Keyword density is all that matters” “Using keywords in domains will be penalized by Google”“The meta-keyword tag is a good place for your most important keywords” www.net-clue.com - info@netclue.dk
  23. 23. SEO – Search Engine Optimization KeywordsIt pays off to watch out for the trends www.net-clue.com - info@netclue.dk
  24. 24. SEO – Search Engine OptimizationKeywords - usage gets more and more precise – more than 70 % of Google’s users, use 2 or more keywords when searching 2 words 33% Words in search engines 3 words 27% 1 words 15% 4 words 14% 5 words 6% 3% 2% 6 words 3% 7 words 1% 6% 33% 14% 15% 27% OneStat Oct. 2012 www.net-clue.com - info@netclue.dk
  25. 25. SEO – Search Engine OptimizationKeywords – users want to feel they are in control Research – generic keyword use 60-80 % Selection – use of brand or name of product in search 10-15 % Conversion – exact desire in keyword use 6-8% www.net-clue.com - info@netclue.dk
  26. 26. SEO – Search Engine Optimization Keywords – Knowing user-intentions is better than guessing…. Keyword Purpose of search (Source: Microsoft Ad Intelligence) Google SEO Research SEO services SelectionSEO company Colorado Purchase www.net-clue.com - info@netclue.dk
  27. 27. SEO – Search Engine Optimization Keywords – know where to ”attack” Short tail: many searches – high competition – low conversion Medium-tail: Medium no. of searches – medium to low competition – medium to high conversionVolume Long-tail: Low volume pr. unique phrase – low competition – high conversion www.net-clue.com - info@netclue.dk
  28. 28. SEO – Search Engine Optimization Traffic or rankings www.net-clue.com - info@netclue.dk
  29. 29. SEO – Search Engine Optimization Traffic or rankings www.net-clue.com - info@netclue.dk
  30. 30. SEO-Search Engine Optimization Linkbuilding – always make content people wants to link to! Fixing dead links – internal as well as Press-sites externalSocial bookmarking Digg.com Flickr.com Free apps linking Social back to your site Networks (Link-bait) www.net-clue.com - info@netclue.dk
  31. 31. SEO – Search Engine Optimization A few free tools and inspirational sites for you http://www.fasttrackseo.net http://www.webposition.com http://www.keywordspy.com http://siteexplorer.search.yahoo.com http://www.google.com/trends http://www.google.com/insights/search/# http://trends.google.com/websites?q=wikipedia.org https://adwords.google.com/select/KeywordToolExternal http://www.iwebtool.com/tools/ http://www.seo-browser.com http://www.google.com/analytics http://www.seomoz.org http://www.google.com/alerts?hl=en https://www.google.com/webmasters/tools/home?hl=en http://www.mattcutts.com/blog/type/googleseo/……that should keep you busy for a while www.net-clue.com - info@netclue.dk
  32. 32. SEO – Search Engine Optimization http://twitter.com/netclueonline jpn@netclue.dk www.net-clue.com www.fasttrackseo.net http://www.linkedin.com/in/seoexpertdk Questions? Feel free to mail or tweet www.net-clue.com - info@netclue.dk
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