Why are we here? What’s the problem the US is trying to solve?
Define looselyUnited Nations: Broadband is a human right (http://broadband.about.com/od/International/a/United-Nations-Broadband-Access-Is-A-Basic-Human-Right.htm) South Korea goal: 1 G to every home 2012 (http://www.fiercetelecom.com/story/south-korea-sets-1-gbps-residential-broadband-access-goal/2011-02-24)
Searching for jobs Health care research and communication with doctorCommunicate with family Kids and homework Left behind in ways with real socio-economic consequence
About the UWEX broadband project, briefly: http://broadband.uwex.edu/right-hand-content/rh-about-us/about-the-bccb-grants/
His story, and how it exemplifies the Wisconsin UWEX broadband projectBreakout rest of presentationQuestions at end
Working collaborativelySharing resourcesHarmless fun, incentives for involvementSpread out team
Team unityBenefits to a person
Context of general AwarenessSupport
WI Broadband case study videos:http://www.youtube.com/wibroadband1Find this presentation on Slideshare:
STATISTICS FOR SXSW INTERACTIVE 2012:• Interactive Conference Participants: 24,569 (from 72 foreign countries)• Interactive Conference Sessions: 1,033• Interactive Conference Speakers: 2,591• Interactive Media in Attendance (approximate): 3,203http://sxsw.com/sites/default/files/attachments/STATISTICS%20FOR%20SXSW%20MUSIC%202012.pdf#overlay-context=resources
Go where the users are: vets centers, backpack mail, church fliers, grocery store bulletins, digital signage at libraries, text messaging, paper/radio/TV, cafés, senior centers, malls 1B Facebook140M TwitterMobile skyrocketingSocial media: digital word of mouth.
http://www.facebook.com/pages/Community-Technology-Center-of-the-College-of-Menominee-Nation/162871757136796Language heritage, MawawCeseniyah (Chase Knee Ya) Center
Be flexible. Tools change. Build the opportunity to be flexible into your project up front.Silly names, serious use. Selling to boss: ideas, metrics, review cycle.
Cross promote for maximum visibility, SEO Example: business cards, website, social media sites, physical media, ads, in personKeywords, messaging, graphics/graphic look
Collaboration across silos. It’s just another tool and how effective it is, is up to you and how well you use it.If you use it, it’s not guaranteed to succeed, but if you don’t use it, it’s guaranteed to fail. WI Broadband SBA totals through September 2012:Total participants: 3,803,686* *Includes advertising Total activities: 796Total training hours: 22,708Find all WI Broadband project photos at: http://www.flickr.com/photos/wi_broadband/
Using Social Media (to reach people who aren't online)
Using Social Mediato reach people who aren’t online