Using Social Media (to reach people who aren't online)


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Jennifer Smith, Infusing Technology Presentation, 2012

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  • Why are we here? What’s the problem the US is trying to solve?
  • Define looselyUnited Nations: Broadband is a human right ( South Korea goal: 1 G to every home 2012 (
  • Searching for jobs Health care research and communication with doctorCommunicate with family Kids and homework Left behind in ways with real socio-economic consequence
  • About the UWEX broadband project, briefly:
  • His story, and how it exemplifies the Wisconsin UWEX broadband projectBreakout rest of presentationQuestions at end
  • Working collaborativelySharing resourcesHarmless fun, incentives for involvementSpread out team
  • Team unityBenefits to a person
  • Context of general AwarenessSupport
  • WI Broadband case study videos: this presentation on Slideshare:
  • STATISTICS FOR SXSW INTERACTIVE 2012:• Interactive Conference Participants: 24,569 (from 72 foreign countries)• Interactive Conference Sessions: 1,033• Interactive Conference Speakers: 2,591• Interactive Media in Attendance (approximate): 3,203
  • Go where the users are: vets centers, backpack mail, church fliers, grocery store bulletins, digital signage at libraries, text messaging, paper/radio/TV, cafés, senior centers, malls 1B Facebook140M TwitterMobile skyrocketingSocial media: digital word of mouth.
  • heritage, MawawCeseniyah (Chase Knee Ya) Center
  • Be flexible. Tools change. Build the opportunity to be flexible into your project up front.Silly names, serious use. Selling to boss: ideas, metrics, review cycle.
  • Cross promote for maximum visibility, SEO Example: business cards, website, social media sites, physical media, ads, in personKeywords, messaging, graphics/graphic look
  • Collaboration across silos. It’s just another tool and how effective it is, is up to you and how well you use it.If you use it, it’s not guaranteed to succeed, but if you don’t use it, it’s guaranteed to fail. WI Broadband SBA totals through September 2012:Total participants: 3,803,686* *Includes advertising Total activities: 796Total training hours: 22,708Find all WI Broadband project photos at:
  • Using Social Media (to reach people who aren't online)

    1. 1. Using Social Mediato reach people who aren’t online
    2. 2. Part I: The problem, the goal, the project
    3. 3. Nearly 1:3 Americans don’t have access to high speed internet at home
    4. 4. Superior (Douglas Co.)Chippewa Valley(Chippewa, Dunn,Menomonie counties)Wausau (Marathon Co.)College of Menominee NationPlatteville (Grant Co.)
    5. 5. Part II: Building RelationshipsOrganizationalProject specific
    6. 6. Part II: Building RelationshipsProject specific
    7. 7. Part III:Functional
    8. 8. Part IV: Lessons Learned… or carried forward
    9. 9. Jennifer SmithUW-Extension Center for CommunityTechnology Solutions660 W. Washington Ave. Madison WI 53703608-890-4255j.smith@uwex.eduhttp://broadband.uwex.eduTwitter @WI_Broadband