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How YOU Can Change Greek Stereotypes, One Tweet At A Time

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The battle against Greek Life stereotypes may seem never ending. Luckily, we can prepare you with the weapons to break down the assumptions and use your powers for good. We’re talking about taking …

The battle against Greek Life stereotypes may seem never ending. Luckily, we can prepare you with the weapons to break down the assumptions and use your powers for good. We’re talking about taking your organization’s communication to the next level, one tweet or post at a time! This session will focus on high level values based communication strategies that use free tools! We’ll share the good, the bad, and the ugly aspects of social media and teach you how to improve your personal, chapter, and community image. This session is for rookies, armatures, and experts; we’ve got you covered! Social Media will transform your organization and YOU!

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  • What words you choose to use can make a HUGE difference
  • Personal introductionsGet your phones out and keep them out!
  • Have Pinterest, Instagram, Twitter, Facebook or other social network
  • (KATIE) This information is helpful when you are crafting your chapter and personal messages
  • (JENNY) On the chart it’s in millions. Facebook has 1.15 billion users
  • (JENNY)
  • Let’s see what other stereotypes are out there.
  • (BOTH of US) Are these accurate?
  • The people around you could be a potential brother/sisterAnother Greek who doesn’t know about your philanthropy eventUniversity president who claims they haven’t seen Greek life impact the campus or community
  • Now that we know what we are up against here are some tools: press release example will be included in the resources section
  • Made with word’s calendar feature
  • You may not have control of your chapter’s social media account YOU do have control of your accounts
  • Even if you don’t have your Greek affiliation listed on your profiles you are still wearing your letters.
  • Go around the room and ask each member to state a value of their organizationIs that shown on your national social media? Chapter? Personal?
  • There are many ways to communicate your values based actions: all the social media channels, newspapers, campus interactions, 1:1 conversations
  • Practical application in small groups get in groups of 3-4
  • : If HQ or NIC or PHC wouldn’t retweet it think twice before sending it
  • Potential new members, parents, employers, campus professionals etc are all people who may only have one “touch point” with Greek life and that point may be your social media accounts One positive interactionor negative can change a person’s opinion of our community
  • Handout!
  • Lets commit to not using TFM and TSM! Say it together 10 times “I will not be involved with TFM” (just do 3 times)
  • Transcript

    • 1. Before  Video: http://www.youtube.com/watch?v=GGMgxPkKvPU #ChallengeStereotypes
    • 2. Learn How YOU Can Challenge Greek Stereotypes, One Tweet at Time BY: JENNY KAY POLLOCK AND KATIE JOHNSTONE @JENNYKAYPOLLOCK @JOHNSTONE_KATIE #CHALLENGESTEREOTYPES #AFLVCENTRAL #ChallengeStereotypes
    • 3. Who’s Social?  Stand up if you have… @johnstone_katie
    • 4. Did You Know?  57 % of all adults and 73 % of 12 to 17 year olds in the U.S. use Facebook  1.25 billion+ Facebook users  92% of retweets are based on interesting content  46% of U.S. social media users now access platforms such as Twitter and Facebook via their mobile phone @johnstone_katie
    • 5. Social Media Users by Platform 1,150 500 500 238 130 Facebook Twitter Google + LinkedIn 70 Instagram Pinterest @jennykaypollock
    • 6. SMS Text Poll  What are the stereotypes about Greeks on your campus?  Text 645303 and your answer to 37607  http://www.polleverywhere.com/free_text_polls/W c0UJnncP0b8P8H @jennykaypollock
    • 7. Video  https://www.youtube.com/watch?v=be3JM-fg4uE #ChallengeStereotypes
    • 8. Video  https://www.youtube.com/watch?v=brenYHCxaCo #ChallengeStereotypes
    • 9. Video Process Questions  What stereotypes were identified by the group and the videos?  Did the videos bring up any different stereotypes?  How did these stereotypes make you feel? #ChallengeStereotypes
    • 10. Chapter Communication Affects Stereotypes  Image and recruitment tool  Reach PNMs, parents, alumni (fundraising) and administrators  Always show the GOOD! @johnstone_katie
    • 11. Chapter Communication Tools  Press Releases  Social Media Content Calendar  Hootsuite @jennykaypollock
    • 12. Social Media Content Calendar @jennykaypollock
    • 13. Hootsuite – Publisher @jennykaypollock
    • 14. Personal Communication Affects Stereotypes  What you say displays your values  You are your last 10 tweets  What you say defines your personal brand @jennykaypollock
    • 15. Tweetable Moment @johnstone_katie
    • 16. Is My Post Okay?  Would your organization’s founders be proud to see what you put on your personal/chapter social media?  Would your national organization RT it?  What does your organization value?  What do you value? @johnstone_katie
    • 17. Tweetable Moment: @johnstone_katie
    • 18. Values Based Posts  Example: “So proud of our Greek community for raising funds toward childhood cancer, love is all you need” #love #chaptername @johnstone_katie
    • 19. Let’s Tweet About It!  Group: Create a values based Tweet, Facebook post, or Instagram  Use #ChallengeStereotypes  Tweets will be reviewed in the big group! @jennykaypollock
    • 20. Review  http://visibletweets.com/  http://ChallengeStereotypes.tweetwally.com/  www.twitter.com #ChallengeStereotypes
    • 21. Eliminate Negative Content  If you don’t want the newspaper publishing bad things about you and you don’t want people to think bad things about you then don’t do bad things.  What to do when something bad happens: Contact your national organization immediately Follow any policies and procedures Be transparent @johnstone_katie
    • 22. Tweetable Moment @jennykaypollock
    • 23. Chapter Best Practices  Birthday shout outs  Member of the week  Man or Woman of Character (Monthly)  RT other chapter’s philanthropy events  Live tweet campus and community events  Founder’s Day shout outs @johnstone_katie
    • 24. Jump Start Your Content Calendar  Think of your chapter calendar for the next few weeks  Begin writing some positive values based posts and tweets for your chapter and for your personal account @jennykaypollock
    • 25. Personal Best Practices  RT valuable things (Huffington post study tips) as     opposed to Friday nights out drinking Tweet about the GOOD that you are doing (volunteer hours/study hours/philanthropy events) Get involved in positive Greek campaigns like National Badge Day Don’t be involved with TFM and TSM Follow the golden rule @jennykaypollock
    • 26. Positive Greek Campaigns  International Badge Day - Monday, March 3, 2014  Ritual Celebration Week - March 2-8, 2014  National hazing prevention Week - September 2014  Character Counts! Week - October 19-25, 2014  Alcohol awareness week - October 19-25, 2014  Hazing Prevention Week - TBA @jennykaypollock
    • 27. Make A Difference  Encourage others to do the same This power point is on Slide Share, show it to your campus and your chapter!  Have 1:1 conversations to hold other accountable and to explain to them how they can make a difference one tweet at a time. @johnstone_katie
    • 28. Resources  This presentation - Slide Share link  www.hootsuite.com  Content Calendar Template - http://bit.ly/1ka2Huo  Google Calendar or Word Calendar – Content Calendar  TweetDeck https://about.twitter.com/products/tweetdeck  Google Alerts #ChallengeStereotypes
    • 29. After  Video: http://youtube.com/watch?v=LJecXgC6H28
    • 30. Contact Information  Jenny Kay Pollock  Katie Johnstone @jennykaypollock 952-913-0293 Jenny.pollock338@gmail .com  @johnstone_katie 973-985-6619 kjohnstone13@gmail.com #ChallengeStereotypes