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Published

Tumblr & Pinterest | Visual Communication | Professional & Personal Use

Tumblr & Pinterest | Visual Communication | Professional & Personal Use

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Transcript

  • 1. TUMBLR & PINTERESTVisual CommunicationProfessional & Personal Use
  • 2. About Me Jennifer Strong Worrell K-State Journalism & Mass Communications Account Executive at Nye & Associates Use social media for fun & for work
  • 3. Visual Communication Tell a story Use visuals with a purpose & strategy THINK Before You Post – stands for Truthful, Helpful, Inspiring, Needed & Kind What I like to post about, especially for professional & personal
  • 4. Why Blog? Self expression Practice writing Record keeping Blogging for business
  • 5. Why Tumblr? Collection of photos, links, stories, ideas Simple Visual integrity Community
  • 6. Why Pinterest? Visual inspiration boards Organization People spend a lot of time on the site Drives website and social media traffic
  • 7. Pinterest for Business Tell your brand’s visual story Show your brand’s lifestyle Audience engagement – how can images increase engagement among audiences?
  • 8. How to Use it Pin other pins Create your own pins – from your website or blog Add a Pin It button Tips on how to do this well  Photos  Concise copy & info  Know your target  Contests
  • 9. Examples: Businesses on Pinterest Wichita Business Journal local list Brands I like  Sephora pinterest.com/sephora  Gossip Girl pinterest.com/thecw/gossip-girl-style  Real Simple pinterest.com/realsimple  Capitol Federal pinterest.com/capfed  PR Daily pinterest.com/prdailycom  Wichita Public Library pinterest.com/wichitalibrary  Dean & Deluca pinterest.com/deananddeluca
  • 10. Examples: Uniqlo Transformed Pinterest into giant branded mosaic. Read more.
  • 11. Examples: House Beautiful &Food Network Magazine Let readers post to Pinterest from print using smartphone apps Read more.
  • 12. Examples: Sponsorship Fiber One sponsored one of Hungry Girls boards to identify moms who are pinning snack ideas for kids. Plus, a coupon. Dove
  • 13. More Examples 9 businesses using Pinterest contests to drive traffic and awareness  Expose your brand to a large audience  Attract new followers  Engage existing followers 3 nonprofits using Pinterest as a marketing tool Platform integration
  • 14. Takeaways Stay curious Read – everything Spend time learning Creating content is fun
  • 15. Contact  Tumblr: JenniferSWorrell.com  Pinterest: Pinterest.com/JenniferWorrell  Twitter: Twitter.com/JenniferWorrell  Email: Worrell.Jennifer@gmail.com