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Marketing with Marketing with   Facebook              Jennifer Prahl                    @jprahl
What is Facebook?Facebook is an online social networking service with personal, professional & business profilesVarity of ...
Facebook PostsO Friend personal profiles and like    business/interest pagesO   Select posts appear on your wall or    tim...
The Social Network    http://bit.ly/Uy7mFt
Facebook User Growth     Facebook GrowthO Feb 2004 facebook launchedO 24 hrs 1,200 Harvard ProfilesO 1 month Half Harvard ...
Facebook Penetrationhttp://bit.ly/OsMFOk
Why Join Facebook     Facebook BenefitsO Massive reach  O 526 million daily active users     O CBS News - http://bit.ly/Qg...
The CatchO 90% don’t return to a liked page  O You’re goal: post relative content users will    engage in from news feedO ...
Facebook for Business     Facebook ToolsGetting StartedOCreating a page - http://on.fb.me/Ab3h3FOBuilding an Audience - ht...
Creating ContentO Not all Posts created equal  O Be relevant to you audience  O Use video and images  O Stay updated  O Co...
Creating ContentO Tips  O Write like you speak  O Don’t just talk about your product/org.  O Write with a purpose  O Devel...
Advertisements         Facebook ToolsO Advertisements  OSpecify your target audience – small or  large  Ohttp://on.fb.me/Q...
HelpO Help  O http://on.fb.me/QIQKtE  O Pages    O https://www.facebook.com/about/pages  O Marketing    O www.facebook.com...
Case Studies:   Common problems, controversies,            successesO Chick-fil-A facebook  http://allfacebook.com/faceboo...
SourcesO Social Network Video - http://bit.ly/Uy7mFtO Facebook Growth - http://bit.ly/NUi6jc,    http://yhoo.it/Pup3odO   ...
Facebook 3 1 - jennifer prahl
Facebook 3 1 - jennifer prahl
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Facebook 3 1 - jennifer prahl

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  • Sets Facebook Apart – variety of communication and sharing tools available Youtube = video and comment Twitter = miscroscript
  • Posts include – Basically anything you do on facebook, and off if you link Pinterest, can be a post = plenty of interaction possibilities – video, image, link Interests – create list of pages/people who post about similar topics (sports) to separate their posts when you Only want updates on sports Post Limits – 63,206 characters according to Dec 2011 Huffington Post
  • Facebook so prominent, so popular globally film made to portray its creation.
  • 955 mil Facebook v. 500 million Twitter – including the fake accounts http://on.mash.to/S5MmtJ Google+ was at 100 million users – Google+ Typo? April and Feb 07
  • Reach 50% population through 1 medium.
  • Target audiences – invite certain people you know to like your new page Advertisements cann target people by demographics, interests, and friends Build relationships – personalized interactions and promotions. Have real conversations with people about events, holidays, promotions, and problems React – problems most likely posted on facebook. You can track these with outside resources. Wall posts/personal messages helps you respond to people quicker and personally. TIP – Be a person “I’m Jen”
  • I ’ll get to Insights in a minute
  • Create Page – Tutorial Note – I ’m logged in as Me so the page is under my names and my login Build Audience – email, invite friends, share page – Ads next slide
  • Relevance – What problems is your audience facing? Post to solve them. You probably aren ’t your audience – change to new shoes! “ Give your best stuff away” – they’ll come back for more. Video/Images - < 3 minutes, stay on topic, take adv. Of sight and sound Use relevant images with posts – people generally sight oriented Remember – stay relevant to your audience ’s interests Updated – When facebook launches a new tool or new page format, start using it! If your page stays the same people will lose interest Check out competitors so see what works (or doesn ’t) for them Listen to what your audience is saying Connect – gice customers opportunity to engage Insights - tutorial http://on.fb.me/SqSkQx
  • Read it out loud. Would you really say that to someone in front of you? Talk about your audience, their interests, and their problems Why do you have a facebook page? Generate interest, define brand? Only interesting titles are rewarded with engagement Great to post links but create your own content too – Opera: Personal/backstage images, performance clips http://on.fb.me/Vfpzuv
  • Video on how to get started with Facebook http://www.youtube.com/watch?v=H0RU3E6swaY&feature=relmfu
  • Transcript of "Facebook 3 1 - jennifer prahl"

    1. 1. Marketing with Marketing with Facebook Jennifer Prahl @jprahl
    2. 2. What is Facebook?Facebook is an online social networking service with personal, professional & business profilesVarity of InteractionsO Connect: Messages, IM, Comments, Status, “friend” and “like”O Share: photos, videos, Events, Places, Interests, linking with other social media sites (twitter and Pinterest)
    3. 3. Facebook PostsO Friend personal profiles and like business/interest pagesO Select posts appear on your wall or timelineO Posts determined by relationship and settings - InterestsO Partial posts visible on wall, click for full viewO Comment, share, like
    4. 4. The Social Network http://bit.ly/Uy7mFt
    5. 5. Facebook User Growth Facebook GrowthO Feb 2004 facebook launchedO 24 hrs 1,200 Harvard ProfilesO 1 month Half Harvard undergrads with profilesO 2005 High schools picked up the site (5.5 mil)O 2006 opened up outside of schools (12 mil)O 2007 30 million registered users (50 mil)O 2012 900 million active registered usersO http://bit.ly/NUi6jc, http://yhoo.it/Pup3od
    6. 6. Facebook Penetrationhttp://bit.ly/OsMFOk
    7. 7. Why Join Facebook Facebook BenefitsO Massive reach O 526 million daily active users O CBS News - http://bit.ly/Qgl9PxO Targeted audiencesO Build relationshipsO React
    8. 8. The CatchO 90% don’t return to a liked page O You’re goal: post relative content users will engage in from news feedO Posts aren’t created equal O Insights helps you see what fans engage in
    9. 9. Facebook for Business Facebook ToolsGetting StartedOCreating a page - http://on.fb.me/Ab3h3FOBuilding an Audience - http://on.fb.me/TWCP9w
    10. 10. Creating ContentO Not all Posts created equal O Be relevant to you audience O Use video and images O Stay updated O ConnectO Insights O Monitor spikes and drops O Analyze why and when O http://on.mash.to/cyygFv
    11. 11. Creating ContentO Tips O Write like you speak O Don’t just talk about your product/org. O Write with a purpose O Develop titles O Be original
    12. 12. Advertisements Facebook ToolsO Advertisements OSpecify your target audience – small or large Ohttp://on.fb.me/QIQKtE OInfographic http://bit.ly/OsutEt
    13. 13. HelpO Help O http://on.fb.me/QIQKtE O Pages O https://www.facebook.com/about/pages O Marketing O www.facebook.com/marketing O Under utilized tools O http://mashable.com/2012/07/27/facebook-marketing-resour
    14. 14. Case Studies: Common problems, controversies, successesO Chick-fil-A facebook http://allfacebook.com/facebook-backlash-chick-fil-a-nr and http://www.npr.org/2012/07/27/157417229/chick-fil-a-gO Facebook Maretking Success! http://www.socialmediaexaminer.com/9-facebook-mark
    15. 15. SourcesO Social Network Video - http://bit.ly/Uy7mFtO Facebook Growth - http://bit.ly/NUi6jc, http://yhoo.it/Pup3odO Facebook Penetration - http://bit.ly/OsMFOkO Why Should your business try facebook? http://bit.ly/Qim0itO Daily Active Useres - http://bit.ly/Qgl9PxO Insights tips - http://on.mash.to/cyygFvO Creating Content - http://on.fb.me/SqSkQxO Content tips - http://on.fb.me/Vfpzuv
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