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Ar457 Press Presentation
Ar457 Press Presentation
Ar457 Press Presentation
Ar457 Press Presentation
Ar457 Press Presentation
Ar457 Press Presentation
Ar457 Press Presentation
Ar457 Press Presentation
Ar457 Press Presentation
Ar457 Press Presentation
Ar457 Press Presentation
Ar457 Press Presentation
Ar457 Press Presentation
Ar457 Press Presentation
Ar457 Press Presentation
Ar457 Press Presentation
Ar457 Press Presentation
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Ar457 Press Presentation

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Ar457 is an innovative professional line …

Ar457 is an innovative professional line
that fuses a perfect millenary fluid, Argan oil, with cutting-edge cosmetics.

Published in: Health & Medicine, Business
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  • 1. AR457 press & professional talks tour d’horizonbeAuty in motion since 20 03
  • 2. ar457 beyond the codefrom the very beginning, Ar457 hAs been the expression of Asingle ideA And desire to fuse A millenAry fluid And cutting-edgecosmetics using the lAtest discoveries to enhAnce And refine AnAturAl mirAcle.ar argan4 tocopherols, natural antioxidants that prevent the skin’sageing process and the formation of wrinkles.5 phytosterols that revitalize the skin and regenerate cells the cult of excellence :7 biomolecules with healing, filtering, revitalizing, protec- Beyond cosmetics, ar457 is the fruit of an unsatiabletive and disinfectant properties. quest towards constant improvement and innovation, a play with fragrances and textures, opening theMore than just a cosmetic active, Argan oil is the natural senses to new perspectives. ar457 skincare productsfocus of ar457 skincare line and the key to its virtuous concentrate high proportions of natural actives,code: bringing immediate radiance while sublimating theReal blend of technology and nature, tradition and skin day after day.innovation, ar457 embodies a new approach of skincare; Recognized by the aesthetic professionals, ar457respecting the classic codes of luxury while exploring new expertise has created a full spa range composed ofhorizons. Glamorous, smart, state-of-the-art and trendy, 10 skincare products, and a dedicated Treatmentar457 is definitely the code of change towards highly Protocol : the “Oleosthetic Concept”.efficient skincare.A perfect Alchemy: cosmetic intelligence Argan oil virtues are manifold and have not all been ar457 has always priviledged natural active ingre- discovered yet. To elaborate their products, LA dients over technology (free of parabens and colou- MAISON DE L’ARGAN- ar457 have decided to work in ring agents) as long as efficacy, safety and comfort close relationship with cooperatives for the benefit of of use are guaranteed. an uncomparable quality. Rigorously selected, Argan As short as it is efficient, the line unveils 7 face nuts undergo specific lab & manufacture processes cares and 5 body cares answering the skin’s specific (exclusive eco-friendly ambient temperature formula- needs without multiplying the references unneces- tion technique) to preserve and magnify the proper- sarily; Argan oil, being an intelligent active ingre- ties of the active ingredients involved and reduce dient, it adapts to every skin type, regenerating dry energy consumption. skins and balancing greasy ones. As quality and efficiency have always been amongst LA MAISON DE L’ARGAN’s most important concerns, ar457 has chosen to introduce very high percentages of Argan oil in its formulas (up to 98.5%). To magnify their efficiency, state-of-the-art active ingredients coming from all around the world are rigorously selected and incorporated, giving each product unprecedented virtues.
  • 3. endorsed by beauty professionalsKaren Alder, Make-up Artist known for her collaborations with Dannii & Kylie Minogue, Holly Valance, Sugar Babes, Gillian Anderson, Minnie Driver, Jamiroquai.... « «ar457 serum is amazing, its like a 10hr sleep in every application. Most of my clients are burning the candle at both ends, long haul flights, late night shows, make-up, make-up and more make-up all leads to stressed out , tired and dull looking skin. We use this every night or even as a pre-base, it leaves the skin beautifully fresh, plump and ready for action… ». Karen Alder
  • 4. endorsed by beauty professionals Nicky Kinaird in « The New York Times Style Magazine » (automne 2008), from Sandra Ballantine. «ar457’s Elixir Metaserum, which contains Argan oil, is marvelously regenerative and soothing for sensitive skin». Nicky Kinnaird, founder of Space NK, constantly looking for the best cosmetic products worldwide and constant supporter of ar457.
  • 5. endorsed by beauty professionals History of Beautyworks Revealing Beautyworks’ brand essence Jenny Balatsinou, the founder and senior director of “Beautyworks”, but also a success- ful top model in the 90’s, as well as a wife and a mother of 3 children, had always led a busy life. As she travelled around the world, she discovered a plethora of intriguing and rare beauty recipes, all made of nature’s finest ingredients, ideal for self-indulgence, pampering oneself, but also for gifts. Jenny fell in love with these top-quality, natural products which she always brought back to Greece after her travels. These premium products were the ones she used as a luxury treat after a long day! It was then she realized that these fine, exclusive brands of international calibre were not available anywhere in Greece.
  • 6. endorsed by beauty professionals GreenwiCH HoTeL SHibui SPa, new york, THe MeT HoTeL SPa, GreeCeSPa de LHôTeL anGLeTerre, ST-PeTerSburG Four SeaSonS GeorGe V, PariS Jade Luxury THaï SPa
  • 7. AR457press talksfrAnce
  • 8. AR457press talksfrAnce
  • 9. AR457press talksu s A
  • 10. AR457press talksgreece
  • 11. AR457press talksuK
  • 12. AR457press talksuK
  • 13. AR457press talksitAly 1- The Hexagon Wallpaper fa parte delia collezione di carte da parati e rivestimenti per la casa Wanders Wonders Collection di Marcel Wanders, uno dei pili acclamati designer del momento. La trama, leggiadra e intricata insieme, simboleggia i legami fra gll atomi allorigine delia materia (www.marcelwanders.nl). 2- Lolio di argan, il cui cod ice chimico da il nome al brand, Dallo smalto con estratto dalga alia yoga room e Iattivo-cardine di Ar 457 Redifining & firming care Backup (€ 76), trattamento corpo elasticizzante e antismagliature. che ricorda una foresta: per la natura c e sempre In un flacone dal decor rosa pallido (info: www.ar457.com). (pit.)spazio ... Nel beauty case, come nel design 3- Tumulte pour Homme di Christian Lacroix (€ 65) e unode 1 Pareti e arredi verdi, corde che sembrano liane, fruscii di fo- al cedro, in tutte Ie sue varianti: dalla varieta del Texas a quella glie in sottofondo: e progettato da Lyndon Neri intomo a una pe- delia Virginia, fino alia pili rara che cresce in Cina. A racchiudere dana rotante, 10 studio V-Voga (www.j1l1us.com.cn) di Shanghai, iI profumo, un flacone neobarocco black & silver. 4- Un flash ispirato a una radura in mezzo alla foresta. 2 Olio dargan e pa- dalla passerella pie 2008 di Love Sex Money: petali, foglie dina pavonia effetto "bacchetta magica" nel siero liftante Elisir e rami bianchi sparsi a profusione su gonna e blusa total black. Metaserum LYF Argan Care Code 457 (€ 88).3 Due in uno, Con citazioni tra il folk e Iorientale (www.lovesexmoney.com). 5- Decor di pietre dure per iI romantico ramage sulla blusa Crabtree &. EveIpa Naturals Botanical body polisher Mint, fennel & ivy: docciaschiuma esfoliante con noccioli davocado e in chiffon avorio. Dalla sfilata primavera/estate di Luciano --- Soprani (www.lucianosoprani.it). 6- Di Lyn Harris, famosa e oli dedera, menta e finocchio (€ 22,50). 4 Nasce dal flore delia ricercata creatrice scozzese di fragranze, la candela Citron vite, Fleur de Vigne Bau fraiche energisante di Caudalie, fra- granza per il corpo e per la casa (da € 21, in farmacia). 5 Verde Citron Miller Harris: luce agrumata e frizzante, particolarmente " 5 adatta a una delle prossime serate estive. Con corolle firmillgfilcecreme come lestratto dalga protettiva che racchiude, Sh •• Uennu-a stilizzate impresse su vetro (€ 50; www.millerharris.com). 7 - Raffinato nella formula e nel pack con disegni a rilievo, 10- Nail enamel PA 627, smalto ad asciugatura rapida e lunga tenu- ta (€ 20). (; Idea1e per restituire morbidezza e luminosita ai ca- LOccitane Lait perle Fleurs de Cerisier e un dopobagno pelli secchi, LHuile di 0paIis Paris, trattamento protettivo-ri- idratante-iridescente, che lascia la pelle vellutata e dolcemente paratore allolio di macadamia (da € 40, www.qpalisparis.com). profumata ai fiori di ciliegio (€ 19). 8- II tratto infantile del 7 Pin che unetichetta, una dichiarazione dintenti per beauty disegno contrasta con la ruvidita materica del gres porcellanato- addicted "responsabili": si chiama lVIy Life as a nature girl, lolla smaltato nella piastrella 60x60 Arkitessuto Ricamo di Ragno tonificante corpo del marchio califomiano Nature Girl ($ 38, in (prezzo su richiesta, info www.ragno.it). 9- Sui flacone in vetro vendita su ·www.nature-girl.com). 8 Saponi "flower power": pro- opalino di Sheer Stella di Stella McCartney, versione fumo di verbena e schiuma delicata per Gentle vegetal soap estiva dellomonima fragranza, sbocciano petali grafici di rosa: Lemon grass delia linea Natural Bath MiIIefiori (€ 9,20 confe- un rimando esplicito al bouquet, costruito intorno aile note zione da 2, rww.milleflorimilano.com). 9 Insieme, dalla parte delia rosa bianca (ed. Iimitata, € 51,80).10- Quando il merletto delle donne: Chilly Detergente intimo e la fondazione onlus macrame sposa Ihi-tech: la sed uta Knotted Chair, disegnata Pangea sostengono un progetto quinquennale con lobiettivo di da Marcel Wanders per Cappellini, e un connubio di informare e fornire sostegno igienico·sanitario alle abitanti del artigianalita e tecnologia. La struttura di corda intrecciata distretto del Kappal in India. 10 Combattere i segni delieta nel e composta da unanima in fibre di carbonic e da uno strato modo pin naturale ... Aveda Green Science Firming face creme di aramide, altra fibra super resistente utllizzata come rinforzo rinforza la barriera cutanea e attenua Ie linee di espressione con per i pneumatlci (prezzo su richiesta, info www.cappellinLit). olio di argan ed estratto di cactus (€ 55).11 Sedersi sy un pra- to anche in piena invemo? Sembra un fascio d erba, 10 schiena1e della sedia Jenette, realizzata con 900 asticelle flessibili in pvc. Di Fernando e Humberto Campana per Edra (www.edra.com).
  • 14. AR457press talksgermAny
  • 15. AR457press talkscAnAdA
  • 16. AR457press talksromAniA
  • 17. AR457press talkshong-Kong

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