What LinkedIn Offers You Make It More Than Your Rolodex Jennifer Naylor: www.linkedin.com/in/JenniferNaylor
Why Use LinkedIn? <ul><li>Get found, earn visibility </li></ul><ul><li>Find people and companies </li></ul><ul><li>Track i...
Get Found <ul><li>Fill out your profile, all of it </li></ul><ul><li>“ Full View” public profile with custom URL </li></ul...
Earn Visibility <ul><li>Search engine rankings: Use link in your blog comments and articles to get track back </li></ul><u...
Find People, Find Companies <ul><li>Search on your schools, past workplaces, associations to grow your network. </li></ul>...
Track  Companies, Industries, Competition <ul><li>How healthy is the company: do a search on the name and see how many for...
Get Answers, Help, Expert Advice <ul><li>Ask your network a question </li></ul><ul><li>Search for information on Answers: ...
Find a Job <ul><li>Use LinkedIn Jobs for postings </li></ul><ul><li>Get a connection to a hiring manager </li></ul><ul><li...
LinkedIn Advanced: the Apps  (shortlist) <ul><li>Box.net: Post documents relevant to your profile, like resume, portfolio,...
Resources: thanks to these experts <ul><li>Brian Wallace on using LinkedIn (LI):  http://mashable.com/2008/11/02/reexamini...
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What LinkedIn Offers You: Make It More Than Your Rolodex

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Presentation made to Gotham Networking on how to use LinkedIn more effectively.

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Transcript of "What LinkedIn Offers You: Make It More Than Your Rolodex"

  1. 1. What LinkedIn Offers You Make It More Than Your Rolodex Jennifer Naylor: www.linkedin.com/in/JenniferNaylor
  2. 2. Why Use LinkedIn? <ul><li>Get found, earn visibility </li></ul><ul><li>Find people and companies </li></ul><ul><li>Track industries, companies, competitors </li></ul><ul><li>Get answers, advice, expert help </li></ul><ul><li>Look for a job </li></ul>
  3. 3. Get Found <ul><li>Fill out your profile, all of it </li></ul><ul><li>“ Full View” public profile with custom URL </li></ul><ul><li>Include information for contacts to find you: companies, schools, associations </li></ul><ul><li>Add links to your website, blog, etc. </li></ul><ul><li>Ask colleagues to recommend you </li></ul>
  4. 4. Earn Visibility <ul><li>Search engine rankings: Use link in your blog comments and articles to get track back </li></ul><ul><li>Add LinkedInABox.com widget to blog, other profiles </li></ul><ul><li>LinkedIn Answers: answer questions to up your street cred </li></ul><ul><li>Join groups: watch threads, comment </li></ul>
  5. 5. Find People, Find Companies <ul><li>Search on your schools, past workplaces, associations to grow your network. </li></ul><ul><li>It’s how many types of people you know: in what industries/regions do you need more contacts? </li></ul><ul><li>Need a contact? Search on the company name, see how are you connected. </li></ul><ul><li>What companies do ….? Search keywords. </li></ul><ul><li>New at a company? Search names of your colleagues and learn about them. </li></ul>
  6. 6. Track Companies, Industries, Competition <ul><li>How healthy is the company: do a search on the name and see how many former employees turn up. Does it look like people are leaving? </li></ul><ul><li>Where are people with your skills working? What do they say about the industry? </li></ul><ul><li>Search on your competition: who’s on their team, who are their partners? </li></ul>
  7. 7. Get Answers, Help, Expert Advice <ul><li>Ask your network a question </li></ul><ul><li>Search for information on Answers: use LinkedIn to contact those with expertise </li></ul><ul><li>Post a question to Answers (make sure it’s not been answered first) </li></ul><ul><li>Research: find people in your network on in Answers or Groups to interview </li></ul>
  8. 8. Find a Job <ul><li>Use LinkedIn Jobs for postings </li></ul><ul><li>Get a connection to a hiring manager </li></ul><ul><li>Use LinkedIn Toolbar for searching, and JobsInsider to find connections to job postings </li></ul><ul><li>Search for recruiters in your area of expertise - better yet, find a connex to them </li></ul><ul><li>Follow Visibility tips </li></ul>
  9. 9. LinkedIn Advanced: the Apps (shortlist) <ul><li>Box.net: Post documents relevant to your profile, like resume, portfolio, etc. </li></ul><ul><li>Reading List by Amazon: What your mentors, bosses, competitors reading? </li></ul><ul><li>Google Presentations: display relevant presentations from your Google Docs account </li></ul><ul><li>SlideShare: Just like Google Presentations. </li></ul>
  10. 10. Resources: thanks to these experts <ul><li>Brian Wallace on using LinkedIn (LI): http://mashable.com/2008/11/02/reexamining-linkedin/ </li></ul><ul><li>Jacob Share on getting a job using LI: http://jobmob.co.il/blog/gigantic-linkedin-job-search-tips/ </li></ul><ul><li>Jennifer Laycock on LI for small business: http://www.searchengineguide.com/jennifer-laycock/why-linkedin-is-the-one-social-network-i.php </li></ul><ul><li>Guy Kawasaki with ten ways to use LI: http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html </li></ul>

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