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Social Media Job Search Bl

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Presentation to Colby College Students, 3/2/009

Presentation to Colby College Students, 3/2/009

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  • 1. Social Media in the Job Search Build Your Street Cred Jennifer Naylor: www.linkedin.com/in/JenniferTNaylor
  • 2. What are Social Media? <ul><li>Social Media are interactive web sites and communications tools that connect people </li></ul><ul><li>Social sites: FB, MySpace, Orkut, Bebo </li></ul><ul><li>Business networks: LinkedIn, Naymz, Viadeo, Spoke, Plaxo </li></ul><ul><li>Content sharing sites: YouTube, Pandora </li></ul><ul><li>(Micro)Blogging: Twitter, FriendFeed, Plurk </li></ul>
  • 3. Benefits of Social Media? <ul><li>Visibility: Get found </li></ul><ul><li>Relationships: build your network </li></ul><ul><li>Research: answers, advice,expert help </li></ul><ul><li>Knowledgebase: industries, companies, competitors </li></ul><ul><li>Career management: jobs, reputation </li></ul><ul><li>Communicate </li></ul>
  • 4. Planning Your Attack <ul><li>Fearless self assessment: who are you, what are you good at, who’s in your network, what can you offer? </li></ul><ul><li>Strategy: Who? To what end? </li></ul><ul><li>What do you need to make this work? Coaching? Money? Contacts? Technology? </li></ul><ul><li>Develop your narrative: keywords for SEO </li></ul>
  • 5. Ready. Fire. Aim. Aim. Aim…. <ul><li>Your campaign: pick your sites </li></ul><ul><li>Create accounts </li></ul><ul><li>Input your narrative: be consistent! </li></ul><ul><li>Be ever strategic with your choices </li></ul><ul><li>Watch your page views </li></ul><ul><li>Set up Google alerts to monitor your star </li></ul>
  • 6. Wipe Down Your Digital Dirt <ul><li>Your parents asked me to talk to you... </li></ul><ul><li>“ What happens in Las Vegas” might not stay there </li></ul><ul><li>Google thyself: your name + network </li></ul><ul><li>If you can’t get it removed, push it down </li></ul><ul><li>Beware privacy settings: FB “Friends Only” NOT “Friends and Network” </li></ul><ul><li>Clean up FB, MySpace, YouTube, Digg </li></ul>
  • 7. Maintenance <ul><li>Enter relationships for research and giving: what goes around, comes around </li></ul><ul><li>Stay informed, join industry groups, be watching blogs, the news </li></ul><ul><li>Develop a knowledgebase about your network: who are they, who’s in their network, pay attention to changes </li></ul><ul><li>What are they interested in, how can you help? </li></ul>
  • 8. Sites Covered in this talk <ul><li>Linkedin.com </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Resume Bucket, VisualCV </li></ul>
  • 9. LinkedIn.com <ul><li>Business networking, little interactivity </li></ul><ul><li>Fill out your entire profile </li></ul><ul><li>“ Full View” public profile with custom URL </li></ul><ul><li>Include information for contacts to find you: companies, schools, associations </li></ul><ul><li>Add links to your website, blog, whatever </li></ul><ul><li>Ask colleagues to recommend you </li></ul>
  • 10.  
  • 11. LinkedIn: Earn Visibility <ul><li>Search engine rankings: Use link to get track back </li></ul><ul><li>Consistent profile - Zoominfo, Spoke,Wink </li></ul><ul><li>LinkedIn Answers: answer questions to up your street cred </li></ul><ul><li>Join groups: watch threads, comment </li></ul><ul><li>Add LinkedInABox.com widget to blog, other profiles </li></ul>
  • 12. LinkedIn: Find People, Companies <ul><li>Search on your schools, past workplaces, associations to grow your network. </li></ul><ul><li>It’s how many types of people you know: in what industries/regions do you need more contacts? </li></ul><ul><li>Need a contact? Search on the company name, see how are you connected. </li></ul><ul><li>What companies do ….? Search keywords. </li></ul><ul><li>New at a company? Search names of your colleagues and learn about them. </li></ul>
  • 13. LinkedIn: Research Companies <ul><li>How healthy is the company: find the company page and see employees names. Does it look like people are leaving? </li></ul><ul><li>Where are people with your skills working? What do they say about the industry? </li></ul><ul><li>Search on your competition: who’s on their team, who are their partners? </li></ul>
  • 14. LinkedIn: Get Help, Expert Advice <ul><li>Ask your network a question </li></ul><ul><li>Search for information on Answers: use LinkedIn to contact those with expertise </li></ul><ul><li>Post a question to Answers (make sure it’s not been answered first) </li></ul><ul><li>Research: find people in your network on in Answers or Groups to interview </li></ul>
  • 15. LinkedIn Advanced: the Apps (shortlist) <ul><li>Box.net: Post documents relevant to your profile, like resume, portfolio, etc. </li></ul><ul><li>Reading List by Amazon: What your mentors, bosses, competitors reading? </li></ul><ul><li>Google Presentations: display relevant presentations from your Google Docs account </li></ul><ul><li>SlideShare: Just like Google Presentations. </li></ul>
  • 16. Facebook: your “resume”? <ul><li>Turn the tables on recruiters </li></ul><ul><li>Travel photos esp. socially conscious </li></ul><ul><li>Media: relevant, thoughtful </li></ul><ul><li>Campus activities: social awareness </li></ul><ul><li>Sports w/ global appeal: soccer </li></ul><ul><li>Summary: keep it real, not contrived. </li></ul><ul><li>Highlight your good mind and social skills </li></ul>
  • 17. Facebook: Use it For a Job Search <ul><li>Groups : make connections, post a link to your resume, view jobs </li></ul><ul><li>Marketplace : free to post jobs, resumes </li></ul><ul><li>Ads : advertise yourself, link to online resume. </li></ul><ul><li>Friends : status updates keep them on the team. </li></ul>
  • 18. Facebook Ads
  • 19.  
  • 20. VisualCV / Resume Bucket <ul><li>Online resume </li></ul><ul><li>Free </li></ul><ul><li>Recruiter friendly </li></ul><ul><li>Resume Bucket is really easy </li></ul><ul><li>VisualCV for visual material </li></ul><ul><li>Get unique URL w/ your name </li></ul>
  • 21. Resume Bucket: Easy, fast
  • 22. VisualCV: More, uh, Visual
  • 23. Twitter: Next “Killer Ap”? <ul><li>Microblogging tool via text messaging </li></ul><ul><li>Profile: link to online resume/profile </li></ul><ul><li>Photo / image </li></ul><ul><li>Find Users: TwitDir, JustTweetIt </li></ul><ul><li>Recruiters, industry bloggers, influencers </li></ul><ul><li>Update strategically: content, search terms </li></ul><ul><li>#jobangels </li></ul>
  • 24. Twitter Screen
  • 25. Twitter <ul><li>Build relationships: reply, Retweet </li></ul><ul><li>Visit user blogs and comment </li></ul><ul><li>Ask questions </li></ul><ul><li>Specify your job needs once you have some group traction </li></ul><ul><li>(Don’t forget to link back to your online resume or LinkedIn profile) </li></ul>
  • 26.  
  • 27. Your Online Presence <ul><li>LinkedIn / Facebook </li></ul><ul><li>Online resume: Visual CV, ResumeBucket </li></ul><ul><li>Yourname.com </li></ul><ul><li>Blog comments link back to profile </li></ul><ul><li>Surface information w/ Digg, Delicious </li></ul><ul><li>SEO: everything is spidered by search engines </li></ul>
  • 28. Here I am … <ul><li>Email: NaylorJT@optonline.net </li></ul><ul><li>Skype: JenniferNaylor </li></ul><ul><li>Twitter: JTNaylor </li></ul><ul><li>Linkedin.com/in/jennifertnaylor </li></ul><ul><li>Resumebucket.com/jennifertnaylor </li></ul><ul><li>Delicious.com/jtnaylor </li></ul><ul><li>YouTube.com/jtnaylor </li></ul><ul><li>IM: mottspoint at Yahoo! / AIM </li></ul>

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