Ux research to go ux day_sf 2013_userlens

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Ux research to go ux day_sf 2013_userlens

  1. 1. UX Research To GoJennifer McCormick@userlens User Lens
  2. 2. What is User Experience (UX) Research? User Lens
  3. 3. Data and insights necessary to buildusable, human-centered experiences. User Lens
  4. 4. UX Research provides focus. User Lens
  5. 5. Why ‘To Go’? User Lens
  6. 6. Mobile Researchers AccessibleDevices In Context Methods User Lens
  7. 7. Mobile. What is it? User Lens
  8. 8. User Lens
  9. 9. Mobile app experiences take place in various contexts. User Lens
  10. 10. User Lens
  11. 11. Product teams need research methods that anyone can use anytime, anywhere. User Lens
  12. 12. User Lens
  13. 13. Idea%on   User Lens
  14. 14. What is the current process? What are users missing? Idea%on  What do users understand? Not understand?What are their motivations and influences? User Lens
  15. 15. Method: In-Field Ethnography5-8 homes (start close to home)“Show me how you do ….”Learn processes, pain points & gaps Idea%on   User Lens
  16. 16. Method: Intercept Survey8 users (to start)Web-based tools (prompt with text)“Share with me what you are doing and thinking now.”Learn behaviors ‘in the wild’ dScout Survey Monkey Idea%on   User Lens
  17. 17. Prototyping   User Lens
  18. 18. Do users like it? How desirable is it? WillPrototyping   it? people adoptWill it be preferred over a competitor? User Lens
  19. 19. Method: Contextual InquiryStart with 6-8 users, iterateStructured, task-based walkthroughIn the context of useEstablish perceived value, mental model Prototyping   User Lens
  20. 20. Product  Development   User Lens
  21. 21. Can users use it?Is it usable enough to launch? User Lens
  22. 22. Method: Iterative Usability TestingStart with 5-8 usersHave users complete core tasks on ownLook for patterns of obstacles and iterate User Lens
  23. 23. User Lens
  24. 24. Q&AUserlens.com User Lens

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