Real Living Seller’s Guide<br />Real LivingSeller’s Guide<br />
Real Living<br />Background<br /><ul><li> Real Living was formed in 2002 after the merger among several successful real es...
 Real Living was ranked 23rd in Entrepreneur magazine’s Top 50 Best New Franchises.
 Our shared values of family, innovation and results continue our success and growth.
 In 2008, Real Living was named “The Most Promising New National Brand” by the    </li></ul>  Swanepoel TRENDS Report. <br />
Responsibility and Equal Opportunity<br />My Ethical Responsibilities as your Realtor® include...<br />Loyalty, obedience,...
Everyone benefits from an open housing market. Restrictions limit the pool of potential buyers and hinders those who are h...
My Approach<br />Real Teamwork  For You<br />Real Living works to be your one-stop shop for all your real estate needs.<br...
Staging Services<br />According to a recent stagedhomes.com survey, 93% of professionally staged homes sell in less than 3...
Role of the Internet in Real Estate<br />Buyers using the Internet as a key source of information now dramatically outnumb...
Role of the Internet in Real Estate<br />The Internet is now a top information source for finding a home.<br />
360° Marketing Integration System<br />	At Real Living we know that when we generate more exposure for your home it’s like...
Digital Marketing<br />Digital marketing consists of:<br />online marketing<br />search engine optimization (SEO)<br />per...
RealLiving.com<br />The first and most important part of Real Living’s 360° Marketing Integration System is advertising yo...
RealLiving.com<br />
RealLiving.com<br /><ul><li>Each month Real Living Web sites attract nearly 1.15 million page views each month!
Your home gets more exposure when it’s listed with Real Living!</li></li></ul><li>Listing Enhancements<br />Why are so man...
Photos + Property Information <br />	Real Living goes the extra mile to ensure your home has all the enhancements a potent...
Property, schools and neighborhood info
Potential buyers can even request a showing</li></ul>Photos Help Sell Listings1 photo = 70 days on market and only 91.2% o...
Property URL’s <br />Real Living works hard to make marketing your listings easy! <br />If you list your home with me, you...
Virtual Tours<br />	I can post a video virtual tour of your home on RealLiving.com.<br />	With Real Living’s preferred ven...
Google Mapping<br />	Your home will be enhanced with Google mapping tools when it’s posted to RealLiving.com! <br />	These...
Zoom in and out
Pinpoint a specific address or area
Filter property results</li></li></ul><li>Personal Web Site<br />	My Web site is more than just a personal billboard.  As ...
MyRealLiving2.0 <br />MyRealLiving2.0	<br />	Real Living’s consumer portal, MyRealLiving, has more than 100,000 active use...
MyRealLiving2.0: Buyer Use<br />	With a MyRealLiving account buyers can: <br /><ul><li>save favorite listings
save home searches
receive personalized e-mail alerts when properties match their criteria – your home could be a match!
schedule open houses
share favorite listings with friends!</li></li></ul><li>MyRealLiving 2.0: Seller Use<br />	As a seller working with me, yo...
Online Inventory Marketing<br />	What is Inventory Marketing?<br />	When you work with me your home will not only be adver...
Sunday Papers vs. Web Listings<br />Agents from some brokerages will tell you that newspaper listings are more effective t...
Real Living Blog<br />	The Real Living Blog contains buying and selling advice, news, home maintenance tips and a wide-ran...
Contextual Advertising<br />	Real Living strategically places online banner ads on key Web sites to drive traffic to our W...
Yahoo!Finance.com
HGTV.com
BizJournals.com
and many more!  </li></li></ul><li>RealPING<br />Looking for immediate answers to your home-selling questions? Simply clic...
Text Me Now<br />We now have even more ways to reach me – you can now click my “Text Me Now” button. <br />When the consum...
E-mail Marketing<br />	Real Living sends more than two million e-cards and e-newsletters a year to clients, family and fri...
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Get It Sold 2010

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This marketing plan is designed to "Get It Sold" in today's real estate market.

Contact Jennifer Today & Learn why you deserve a Realtor that is BOTH a Certified Negotiator &
Short Sale/Foreclosure Specialist

Cell 919 210 6295
www.RelocateWithJen.com
Jennifer.Marks@RealLiving.com

Honest, Diligent & Expirenced

Published in: Real Estate
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Transcript of "Get It Sold 2010"

  1. 1. Real Living Seller’s Guide<br />Real LivingSeller’s Guide<br />
  2. 2. Real Living<br />Background<br /><ul><li> Real Living was formed in 2002 after the merger among several successful real estate companies with more than 50 years experience in the industry.
  3. 3. Real Living was ranked 23rd in Entrepreneur magazine’s Top 50 Best New Franchises.
  4. 4. Our shared values of family, innovation and results continue our success and growth.
  5. 5. In 2008, Real Living was named “The Most Promising New National Brand” by the </li></ul> Swanepoel TRENDS Report. <br />
  6. 6. Responsibility and Equal Opportunity<br />My Ethical Responsibilities as your Realtor® include...<br />Loyalty, obedience, disclosure, confidentiality, reasonable skill and care, accountability.<br />Equal Opportunity<br /><ul><li>Equal Opportunity is “the law of the land,” and the right of every person in this country.
  7. 7. Everyone benefits from an open housing market. Restrictions limit the pool of potential buyers and hinders those who are hoping to sell. It’s Real Living’s privilege to provide the broadest market of potential buyers for your home.</li></li></ul><li>Affiliate Discount Program<br />We’ve pooled the power of the Real Living Network to get great deals on the products and services you need! Everyone likes a deal – especially when it's truly something of value! <br />Ask me about all the discounts available!<br />
  8. 8. My Approach<br />Real Teamwork For You<br />Real Living works to be your one-stop shop for all your real estate needs.<br />Ask me about our affiliated services and how they can benefit you!<br />
  9. 9. Staging Services<br />According to a recent stagedhomes.com survey, 93% of professionally staged homes sell in less than 32 days while the average days on market was 160 days for homes that weren’t professionally staged. <br /> Real Living brings you discounted rates from top level stagingservices.<br />BEFORE<br />AFTER<br />
  10. 10. Role of the Internet in Real Estate<br />Buyers using the Internet as a key source of information now dramatically outnumber those who don’t use the Internet.<br />Source: NAR’s Profile of Home Buyers & Sellers, All Buyers<br />
  11. 11. Role of the Internet in Real Estate<br />The Internet is now a top information source for finding a home.<br />
  12. 12. 360° Marketing Integration System<br /> At Real Living we know that when we generate more exposure for your home it’s likely to sell faster!<br /> Our 360° Marketing Integration System gives your home extensive advertising and enormous exposure!<br /> Why would you ever list with anyone else?<br />
  13. 13. Digital Marketing<br />Digital marketing consists of:<br />online marketing<br />search engine optimization (SEO)<br />permission-based e-mail marketing<br /> At Real Living, we know buyers are online. Therefore, we capture and drive interested buyers to your home fast through extensive online advertising that no one else can offer! <br />
  14. 14. RealLiving.com<br />The first and most important part of Real Living’s 360° Marketing Integration System is advertising your home on RealLiving.com.<br /> Not only can I get your home on our Web site faster than anyone else, but I can also provide numerous enhancements!<br />
  15. 15. RealLiving.com<br />
  16. 16. RealLiving.com<br /><ul><li>Each month Real Living Web sites attract nearly 1.15 million page views each month!
  17. 17. Your home gets more exposure when it’s listed with Real Living!</li></li></ul><li>Listing Enhancements<br />Why are so many buyers coming to Real Living?<br />It’s because of all the information we provide with your home! <br />83%<br />81%<br />60%<br />37%<br />31%<br />Photos<br />Detailed property information<br />Virtual Tours<br />Neighborhood and community information<br />Real estate agent contact<br />
  18. 18. Photos + Property Information <br /> Real Living goes the extra mile to ensure your home has all the enhancements a potential buyer needs to make a quick and informed decision!<br /><ul><li>I can add up to 27 photos of your home
  19. 19. Property, schools and neighborhood info
  20. 20. Potential buyers can even request a showing</li></ul>Photos Help Sell Listings1 photo = 70 days on market and only 91.2% of original listing price.<br /> 20 photos = 32 days on market and 95% of original listing price.<br /> Source: RISMedia April 2008<br />
  21. 21. Property URL’s <br />Real Living works hard to make marketing your listings easy! <br />If you list your home with me, your home will have its own URL address that will take the consumer directly to the property details page!<br />
  22. 22. Virtual Tours<br /> I can post a video virtual tour of your home on RealLiving.com.<br /> With Real Living’s preferred vendors your home receives a powerful visual advantage over the competition!<br />
  23. 23. Google Mapping<br /> Your home will be enhanced with Google mapping tools when it’s posted to RealLiving.com! <br /> These maps allow potential buyers to:<br /><ul><li>Scroll
  24. 24. Zoom in and out
  25. 25. Pinpoint a specific address or area
  26. 26. Filter property results</li></li></ul><li>Personal Web Site<br /> My Web site is more than just a personal billboard. As your neighborhood expert, use my personal Web site as your one-stop resource for community information!<br /> And..<br /><ul><li>Search my listings, my office listings or</li></ul> all listings!<br /><ul><li>Information about my</li></ul> qualifications<br />
  27. 27. MyRealLiving2.0 <br />MyRealLiving2.0 <br /> Real Living’s consumer portal, MyRealLiving, has more than 100,000 active users and receives 4,000 new users each month.<br />Consumers can sign up for a personal account on our home page – RealLiving.com.<br />
  28. 28. MyRealLiving2.0: Buyer Use<br /> With a MyRealLiving account buyers can: <br /><ul><li>save favorite listings
  29. 29. save home searches
  30. 30. receive personalized e-mail alerts when properties match their criteria – your home could be a match!
  31. 31. schedule open houses
  32. 32. share favorite listings with friends!</li></li></ul><li>MyRealLiving 2.0: Seller Use<br /> As a seller working with me, you can also utilize a MyRealLiving account!<br /> I’ll provide you 24/7 updates of how many online consumers viewed your home on RealLiving.com.<br />
  33. 33. Online Inventory Marketing<br /> What is Inventory Marketing?<br /> When you work with me your home will not only be advertised on RealLiving.com, but also on the industry’s top search engine Web sites!<br /> Search engine marketing spans the globe and provides your home unparalleled exposure!<br />
  34. 34. Sunday Papers vs. Web Listings<br />Agents from some brokerages will tell you that newspaper listings are more effective than Web listings, but statistics show that when people are searching for a home, only 3% use print or newspaper ads as the first source of information about a home. <br />List your home with me and see how our innovative online tools can provide maximum exposure for your home.<br />
  35. 35. Real Living Blog<br /> The Real Living Blog contains buying and selling advice, news, home maintenance tips and a wide-range of information consumers are looking for!<br /> Potential buyers read our blog for information that will help them before, during and after the sale, and then view our listings on our Web sites! <br />www.JenniferMarksBlog.com<br />
  36. 36. Contextual Advertising<br /> Real Living strategically places online banner ads on key Web sites to drive traffic to our Web sites and your home! <br /> Simply click on our banner ad to be taken to RealLiving.com!<br /> Our Web banner ads can be found on:<br /><ul><li>Yahoo!RealEstate.com
  37. 37. Yahoo!Finance.com
  38. 38. HGTV.com
  39. 39. BizJournals.com
  40. 40. and many more! </li></li></ul><li>RealPING<br />Looking for immediate answers to your home-selling questions? Simply click my "Talk With Me Now" button located on my personal Web site, e-mail signature or listings. A screen will pop up, prompting you to enter your telephone number. Seconds later, your phone will ring -- an instant connection!<br />Once connected, I can remotely control your computer monitor and "push" content, such as Web pages or video home tours, to you as well as potential buyers. <br />
  41. 41. Text Me Now<br />We now have even more ways to reach me – you can now click my “Text Me Now” button. <br />When the consumer clicks the button the screen to the right appears prompting you to enter your Name, Phone Number and a Message.<br />Click "Send Text" and I will be sent the text message.<br />The text comes from Text@RealLiving.com, and I now have that consumer's contact information to call or text them back! either call or text to that number in response. <br />
  42. 42. E-mail Marketing<br /> Real Living sends more than two million e-cards and e-newsletters a year to clients, family and friends. The end result – more potential buyers finding out about your home!<br />
  43. 43. Emerging Marketing Trend<br />Wireless Mobile Marketing <br /> Did you know consumers looking to buy can instantly obtain property information via their mobile device?<br /> It’s an emerging trend, but Real Living’s got you covered! <br /> List with me and buyers can find information about your home over their mobile phone! <br />
  44. 44. Traditional Marketing<br />What is Traditional Marketing?<br /> The online marketing landscape has grown rapidly over the past few years, but Real Living values the importance of keeping a strong traditional marketing plan.<br />
  45. 45. Yard Signs<br />Real Living red stands out so our yard signs will get people to notice your house!<br /> And my contact information will be on the yard sign so I can respond to interested buyers and schedule a showing!<br />
  46. 46. Open House Advertising<br />Why wait to have an open house? <br />We promote open houses on the home page of our Web site – with photos, features, mapping and address information. <br />Potential buyers can sign up <br />online to schedule a showing of your home anytime. Open houses aren’t restricted to Sundays anymore!<br />
  47. 47. Agent Marketing<br />What is Agent Marketing?<br /> Aside from all the marketing that my brokerage can provide for your home, agent marketing is the extra step I personally take to ensure your home is sold fast!<br />In House – Home Presentation Binder<br />www.JenniferMarksBlog.com<br />www.RelocateWithJen.com<br />FaceBook Listings ( Personal & Real Living Realty Experts)<br />E-Blast Newsletter to my database<br />“Text Me Now” Sign Rider<br />
  48. 48. Home Worth Tool<br /><ul><li>You may have already used our Home Worth tool on RealLiving.com to find out how much your home is worth.
  49. 49. This tool is based on computer driven data and should only be used as a starting point.
  50. 50. Work with me to get a Real, Accurate Estimate!</li></li></ul><li>Timing + Price<br />Real Value<br /><ul><li>Timing and price are very important when buying or selling. We will help you to determine your best price to make all your home dreams come true sooner!</li></li></ul><li>Going It Alone?<br />Real Decisions<br />Considering selling your home on your own? Think again!<br />
  51. 51. $8,000 Tax Credit<br />Congress recently passed an act which includes a tax credit for first-time homebuyers of up to $8,000. As a seller, this benefits you because your home is now more affordable for buyers taking advantage of this government incentive. For more facts, check out <br />www.JenniferMarksBlog.com<br />
  52. 52. From Start to Finish<br />
  53. 53. From Start to Finish<br />
  54. 54. My Role<br /> Life is complicated and busy. Work with me and I’ll provide you full service to make the selling process smoother and the results spectacular!<br />
  55. 55. The Choice Is Clear<br />Why Choose Jennifer Marks as your Realtor®? <br /><ul><li> My knowledge
  56. 56. My services
  57. 57. My access to technology</li></ul>… all gives you outstanding results!<br />You can count on me for expert advice and a satisfying transaction. Once you sign a listing agreement, I will begin to market your home using the multitude of marketing tools and techniques available through Real Living. <br />
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