Leveraging Social Media for Sales Success

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Jennifer Schaus JSchaus@JenniferSchaus.com provides a webinar on how to leverage social media for sales sucess. Full audio & video avail at: http://youtu.be/uXWJneBnsrU or contact Jennifer Schaus + 1 - 2 0 2 - 3 6 5 - 0 5 9 8

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Leveraging Social Media for Sales Success

  1. 1. Leveraging Social MediaforMarketing & Sales ResultsJennifer SchausWashington, DC
  2. 2. Leveraging Social MediaforMarketing & Sales ResultsAgenda:Introduction / BackgroundPresentationConclusionsQuestion / Answer
  3. 3. Leveraging Social MediaforMarketing & Sales ResultsIntroduction / Background:- Consulting firm providing sales & marketing support:B2G sectorB2B sector- 8 years in business- Industry agnostic
  4. 4. Leveraging Social MediaforMarketing & Sales ResultsOur Services:* Social Media Marketing* Blogging* Press Release* Website Content* Brochure Content* Linkedin Management* Twitter & Facebook Management* Media Coverage
  5. 5. Leveraging Social MediaforMarketing & Sales Results
  6. 6. Leveraging Social MediaforMarketing & Sales ResultsSocial Media* WHAT Is It?* WHY Use It?* HOW to Use it?
  7. 7. Leveraging Social MediaforMarketing & Sales ResultsSocial Media – WHAT Is It?
  8. 8. Leveraging Social MediaforMarketing & Sales ResultsSocial Media – WHAT Is It?WEB 2.0“Means of interactions among people in which theycreate, share & exchange information & ideas invirtual communities & networks” WIKI
  9. 9. Leveraging Social MediaforMarketing & Sales ResultsSocial Media – WHAT Is It?* Platform for Sharing Content* Expanding Contacts / Network* Interactive & Dynamic* No Boundaries* Personal / Business Applications
  10. 10. Leveraging Social MediaforMarketing & Sales ResultsSocial Media – WHY Use It?
  11. 11. Leveraging Social MediaforMarketing & Sales ResultsSocial Media – WHY Use It?ADVANTAGES / BENEFITS:BrandingMarketing / AdvertisingFree Message – YOUR BILLBOARD!Share KnowledgeBuild CredibilityNo Geographic LimitsExpand BusinessAnd………….
  12. 12. Leveraging Social MediaforMarketing & Sales ResultsSocial Media – WHY Use It?Obtain Customers!!!
  13. 13. Leveraging Social MediaforMarketing & Sales ResultsEND GOAL: Obtain Customers!!WHY Do Customers Buy?* Have a need* Know you - personal* Trust you - credible* See value – understand ROI* Price Is Right
  14. 14. Leveraging Social MediaforMarketing & Sales ResultsSocial Media – HOW To Use It?
  15. 15. Leveraging Social MediaforMarketing & Sales ResultsSocial Media – HOW To Use It?* Who Knows You?* Who Trusts You?
  16. 16. Leveraging Social MediaforMarketing & Sales ResultsSocial Media – HOW To Use It?Make It Personal
  17. 17. Leveraging Social MediaforMarketing & Sales ResultsSocial Media – HOW To Use It?* Build Credibility* Build TrustHOW?! CONTENT!!
  18. 18. Leveraging Social MediaforMarketing & Sales ResultsSocial Media – HOW To Use It?CONTENT IS KING !!!* White Papers* Tips* Webinars * Answer Questions* Newsletters* Press Releases* Obtain Media / Press= Build Credibility / Trust
  19. 19. Leveraging Social MediaforMarketing & Sales ResultsSocial Media – HOW To Use It?* Always keep it open on desktop* Join maximum # groups* PARTICIPATE in groups* Repost relevant/industry topics* Who has viewed your profile?* Follow-up events & connect* Connect w personal msg* Recommendations* Link to your Twitter= Build Credibility / Trust
  20. 20. Leveraging Social MediaforMarketing & Sales ResultsStory Time….
  21. 21. Leveraging Social MediaforMarketing & Sales ResultsSuccess Example: LinkedinLinkedInOn 04/18/13 8:16 AM, Jennifer L. Schaus wrote:Thanks Bill for sending Mike XXXXX to me for govt contracting advice. We spoke this morning & Ipatched him through to folks who can help him directly w 8a certification & B2G biz plan. Iappreciate you thinking of me for this. Best Regards, Jennifer SchausWilliam XXXXX has sent you a message.Date: 4/19/2013Subject: RE: Thanks Bill,I was trained to go to you by Linkedin. V/R Bill
  22. 22. Leveraging Social MediaforMarketing & Sales ResultsSocial Media – CONCLUSIONS* Here to Stay* Constantly Evolving* In Today – Out Tomorrow* Can Be Advantageous – Business* Requires Time Investment•Content Will Drive SuccessTIME & CONTENT!
  23. 23. Leveraging Social MediaforMarketing & Sales ResultsQuestions ???Please submit your questions here ….
  24. 24. Leveraging Social MediaforMarketing & Sales ResultsJennifer SchausJennifer Schaus & AssociatesWashington, DCwww.JenniferSchaus.com+ 1 – 2 0 2 – 3 6 5 – 0 5 9 8JSchaus@JenniferSchaus.comLINKEDIN:www.Linkedin.com/in/JenniferSchausTWITTER: @JSchaus
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