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FED GOV CON - GSA Schedules - The Meat & Potatoes Of It All
1. GSA – The Meat & Potatoes of it All
September 12, 2013
2. GSA – The Menu / Today’s Agenda
* GSA Schedule Overview
* What it is / What it is NOT
* Do I need it? ROI Determination
* Current State
* Conclusions & Next Steps
7. GSA – What it is / What it is NOT
* NOT For Everyone !!!
* ONLY 7–10% of Federal Purchases
* ONLY a Marketing / Sales Tool
* Sales Quota - $25k / yr
* 60% of the 20k Sched Holders = 0
8. GSA – What it is / What it is NOT
* IFF Reporting
* GSA Audits
* Contract Administration
* BoA Pricing Implications Post Award
* NO Sales Guarantee – Mktng Tool ONLY !!!
9. GSA – What it is / What it is NOT
Comml Price MFC/BoA Price GSA Price
$100 $95 $90
- 5% - 10%
POST AWARD
Comml Price MFC/BoA Price GSA Price
$100 $85 ??
- 15% -15% or more
10. GSA – What it is / What it is NOT
* Feather in your cap – Ticket to the dance;
* Shows you are “SERIOUS” – Competitive Advantage;
* Minimizes paperwork for the CO;
* Dedicated GSA E-Buy RFP’s;
* GSA Advantage Listing;
* SM Biz SIN Set-Aside;
* State & Local & Quasi.
12. GSA – Do I Need It? ROI Determination
What is the Investment ???
Time & Money
Time = 1 - 4 mo. to prepare proposal;
= 6 - 16 mo. for GSA to review;
= 1 – 2 mo. for Negotiations, FPR, Award
Money = Approx $200 for Digital Certificate
= Approx $200 for Open Ratings Rpt.
= Sales Person
= Contract Admin & Rpting
= Consultant or In-House
13. GSA – Do I Need It? ROI Determination
Questions to Ask ???
* Have I read the Solicitation?
* Do I REALLY know what I am signing up for?
* Do I have 3-4 prospects who will purchase from me
via the Sched?
* Can I easily EXCEED the GSA Sales Quota?
* Will I be able to maintain a COMPLIANT contract?
14. GSA – Do I Need It? ROI Determination
Questions to Ask ???
* Are my competitors on Sched?
* How much revenue potential is avail for me?
Break down by similar size, industry, set-asides, etc.
* Do I meet the requirements?
* Do I know HOW to use the Sched?
* Will GSA prices allow me margin?
15. GSA – Do I Need It? ROI Determination
What is the Cost of Having a GSA Schedule
VS
What is the Cost of NOT Having a GSA Schedule?
What Opportunities Are YOU Missing?
Do the Math FIRST – Then, Make a Business
Decision
17. GSA – Current State
* GSA – Inundated & Overloaded – Rejections at ALL
time High!
* Priority = Current Schedule Holders
Notice: The GSA Multiple Award Schedule (MAS) program has recently
experienced a tremendous increase in new offers. Due to the large number of new
offers currently in process, it could take up to 12 months before your offer is
evaluated.
* OASIS – New Schedule
* FSSI – Federal Strategic Sourcing Initiative
GSA’s Small Biz Hunger Games
“Clear Winners & LOSERS”
stated Political Appointee Joe Jordan.
19. GSA – Conclusions & Next Steps
* Feather in your Cap – BUT you still need to hunt!
* NOT for Everyone – Do your homework/research!
* Understand the Responsibilities
* Make this a Business Decision with a Strategic
B2G Business Plan
20. GSA – Conclusions & Next Steps
* Research SSQ.GSA.gov & FPDS.gov
* Take the GSA Readiness Assessment & Pathway to Success;
* Talk to your prospects – ask HOW they purchase;
* Understand Time Frames & Time Investment
* Download & read the Solicitation;
* Devise a plan to project manage completing the proposal.