Learning for Life Online at the Boston Public Library “ It is the very model of a public 2.0 program…” Jennifer Koerber We...
Originally, for staff
Now, take it to the public http://www.flickr.com/photos/pleeker/3737583649/  CC-A-ND
… wherever they are http://www.flickr.com/photos/carpevia/3908268797/  CC-A
Why social media? “ More than half of people aged 12 and older have a profile on Facebook. … nearly one in five (18%) Amer...
Source:  http://technolog.msnbc.msn.com/_news/2011/06/16/6874191-what-happens-on-the-internet-every-60-seconds
Need more reasons? <ul><li>Pew Internet and Life Project www.pewinternet.org/ </li></ul><ul><li>Nielsen Top Tens and Trend...
TV - http://www.flickr.com/photos/kayveeinc/2979590180/  Radio - http://www.flickr.com/photos/scarygami/5449316616/ C64 - ...
TV - http://www.flickr.com/photos/kayveeinc/2979590180/  Radio - http://www.flickr.com/photos/scarygami/5449316616/ C64 - ...
Why Us? <ul><li>It’s an extension of what we already do in our buildings: </li></ul><ul><ul><li>Teach information literacy...
Why Not? <ul><li>Scalability </li></ul><ul><ul><li>Incentives – if everyone gets a prize, who ’s paying? </li></ul></ul><u...
“ 3 generations 1 macbook” by lyzadanger Just Do It!
Choosing a Structure
What tools to use? <ul><li>Blogs </li></ul><ul><ul><ul><li>Sequential </li></ul></ul></ul><ul><ul><ul><li>Interact in comm...
What tools to use? <ul><li>Wikis </li></ul><ul><ul><ul><li>Dip-in-dip-out format </li></ul></ul></ul><ul><ul><ul><li>Easy ...
What tools to use?
What tools to use? <ul><li>CMS/LMS </li></ul><ul><ul><ul><li>Self-contained </li></ul></ul></ul><ul><ul><ul><li>Familiar t...
How long? <ul><li>Fixed Duration </li></ul><ul><li>“ 23 Things” seem manageable </li></ul><ul><li>Short-term commitment fo...
Learning for Life Online at the Boston Public Library
Learning for Life Online <ul><li>free, ongoing online learning platform </li></ul><ul><li>new tool or technology each week...
Timeline
Learning for Life Online Model
 
 
 
 
 
Possible Real-World Components <ul><li>Trainings & Workshops </li></ul><ul><ul><li>Tag the BPL  - tagging & labeling items...
Possible Real-World Components <ul><li>Social Events & Unconferences </li></ul><ul><ul><li>Meet-ups  at branches, thematic...
Registration & Outcomes
What are we looking for? <ul><li>Quantitative measures:  </li></ul><ul><li>You want to see an  aggregate growth  over time...
What are we looking for? <ul><li>Comments </li></ul><ul><li>Downloads / Uploads  </li></ul><ul><li>Click-thrus </li></ul><...
 
 
 
 
 
 
 
Traditional Measurements <ul><li>Attendance at real-world trainings  and events </li></ul><ul><li>Anecdotal information </...
<ul><li>Yes, it’s soft stuff. </li></ul><ul><li>It  can  be measured. </li></ul>http://www.flickr.com/photos/crapavalanche...
Lessons & Challenges
 
 
©Sean Farrell - http://sean.openphoto.net/gallery/
Sean Wakefield - http://www.flickr.com/photos/_driftwood/561076598/
 
Doing It
Just Do It! <ul><li>Get buy-in from  all  your support providers </li></ul><ul><li>Hitch it to a project that’s on or ahea...
<ul><li>YOU Can Do This </li></ul>
http://www.flickr.com/photos/takomabibelot/1400033038/
 
http://www.flickr.com/photos/jblyberg/1126205121
YOU Can Do This <ul><li>Decide on your scope </li></ul><ul><li>Assemble your team </li></ul><ul><li>Set up your spaces (we...
YOU Can Do This
Inspirations
http://www.darienlibrary.org/2010/01/11/21-things-21st-century-parents
<ul><ul><li>http://ihcpl2.blogspot.com </li></ul></ul><ul><ul><li>http://ihcplnextgen.blogspot.com </li></ul></ul>
<ul><ul><li>http://yprlconnect.blogspot.com/ </li></ul></ul>
http://nswpubliclibrarieslearning2.blogspot.com/
Thank you! <ul><li>Jennifer Koerber </li></ul><ul><li>[email_address] </li></ul><ul><li>linkedin.com/jkoerber </li></ul><u...
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Teach Them Where They Are: "Learning for Life Online" at the Boston Public Library

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  • Why Yes - Teach information literacy - Enable life-long learning at “the people’s university” - Offer workshops and lectures on skills and tools - Increase awareness of and access to our resources - Help patrons navigate their world, online and off Why No - Scalability - Unpredictability &amp; diversity - Accountability
  • free, ongoing online learning community || new tool or technology each week || rolling start &amp; no “finish” || online interaction || possible social events and in-person trainings
  • Qualitative data - periodic surveys and feedback forms, both on paper and online Real-world statistics – door counts, reference questions &amp; calls, attendance at events Anecdotal information - email, comments, Twitter mentions, Facebook status updates and other social media sources
  • website views, time on site, referrals, site search terms
  • page followers, “likes,” demographic information, interactions
  • followers, retweets, mentions and hashtags
  • Sentiment - language
  • This is what I thought my program was going to look and feel like. All 2000 horsepower throttled straight ahead
  • By hitching up to the laptop training program, this is what it looked like. My newer program attached to an older mode of training. Oy.
  • Need for community – not just alone together online
  • Illustrates the lack of Google Analytics, which illustrates the networked blog issue
  • Learning for Life Online has the potential to provide a needed service to users of the Boston Public Library. LLO complements and extends initiatives such as the Public Computing Centers, the Strategic Planning (BPL Compass), BPL’s social media presences, the rollout of the public catalog and the increased visibility of our online collections. It is a low-impact and potentially high-profile way to showcase the BPL’s commitment to 21 st century technologies, and could be a focus for collaborations with other city and neighborhood organizations such as senior centers and afterschool programs.
  • What tools have your users asked for recently?
  • What topics could you write a 3-paragraph post about right now ?
  • What real-world components could you add to the mix?
  • Learning for Life Online has the potential to provide a needed service to users of the Boston Public Library. LLO complements and extends initiatives such as the Public Computing Centers, the Strategic Planning (BPL Compass), BPL’s social media presences, the rollout of the public catalog and the increased visibility of our online collections. It is a low-impact and potentially high-profile way to showcase the BPL’s commitment to 21 st century technologies, and could be a focus for collaborations with other city and neighborhood organizations such as senior centers and afterschool programs.
  • Harris County Public Library
  • Yerba Plenty Regional Library
  • New South Wales Public Libaries
  • http://www.wired.com/culture/education/news/2007/03/learning2_0 - Article about PLCMC
  • Transcript of "Teach Them Where They Are: "Learning for Life Online" at the Boston Public Library"

    1. 1. Learning for Life Online at the Boston Public Library “ It is the very model of a public 2.0 program…” Jennifer Koerber Web Services Librarian Boston Public Library
    2. 2. Originally, for staff
    3. 3. Now, take it to the public http://www.flickr.com/photos/pleeker/3737583649/ CC-A-ND
    4. 4. … wherever they are http://www.flickr.com/photos/carpevia/3908268797/ CC-A
    5. 5. Why social media? “ More than half of people aged 12 and older have a profile on Facebook. … nearly one in five (18%) Americans having visited social networking sites several times per day.” The Infinite Dial 2011: Navigating Digital Platforms Arbitron Inc & Edison Research
    6. 6. Source: http://technolog.msnbc.msn.com/_news/2011/06/16/6874191-what-happens-on-the-internet-every-60-seconds
    7. 7. Need more reasons? <ul><li>Pew Internet and Life Project www.pewinternet.org/ </li></ul><ul><li>Nielsen Top Tens and Trends http://nielsen.com/us/en/insights/top10s.html </li></ul><ul><li>Arbitron – Non-traditional Broadcasting www.arbitron.com/home/studies.htm </li></ul>
    8. 8. TV - http://www.flickr.com/photos/kayveeinc/2979590180/ Radio - http://www.flickr.com/photos/scarygami/5449316616/ C64 - http://www.flickr.com/photos/jauladeardilla/2320348151/
    9. 9. TV - http://www.flickr.com/photos/kayveeinc/2979590180/ Radio - http://www.flickr.com/photos/scarygami/5449316616/ C64 - http://www.flickr.com/photos/jauladeardilla/2320348151/
    10. 10. Why Us? <ul><li>It’s an extension of what we already do in our buildings: </li></ul><ul><ul><li>Teach information literacy </li></ul></ul><ul><ul><li>Enable life-long learning at “the people’s university” </li></ul></ul><ul><ul><li>Offer workshops and lectures on skills and tools </li></ul></ul><ul><ul><li>Increase awareness of and access to our resources </li></ul></ul><ul><ul><li>Help patrons navigate their world, online and off </li></ul></ul>
    11. 11. Why Not? <ul><li>Scalability </li></ul><ul><ul><li>Incentives – if everyone gets a prize, who ’s paying? </li></ul></ul><ul><ul><li>Interaction – participants ’ voices get lost in the crowd </li></ul></ul><ul><li>Unpredictability & diversity </li></ul><ul><ul><li>Unpredictability – you have no idea who you ’ll get </li></ul></ul><ul><ul><li>Diversity – proficiency, culture, technology access, etc. </li></ul></ul><ul><li>Accountability – what happens when the troll arrives? </li></ul>
    12. 12. “ 3 generations 1 macbook” by lyzadanger Just Do It!
    13. 13. Choosing a Structure
    14. 14. What tools to use? <ul><li>Blogs </li></ul><ul><ul><ul><li>Sequential </li></ul></ul></ul><ul><ul><ul><li>Interact in comments </li></ul></ul></ul><ul><ul><ul><li>Easy using free online tools </li></ul></ul></ul><ul><ul><ul><li>Easy for participants to ‘get’ </li></ul></ul></ul><ul><ul><ul><li>Doesn ’t scale well for inter-participant connections </li></ul></ul></ul><ul><ul><ul><li>Often results in abandoned blogs </li></ul></ul></ul>
    15. 15. What tools to use? <ul><li>Wikis </li></ul><ul><ul><ul><li>Dip-in-dip-out format </li></ul></ul></ul><ul><ul><ul><li>Easy to use as a reference </li></ul></ul></ul><ul><ul><ul><li>Discussion on every page </li></ul></ul></ul><ul><ul><ul><li>Self-contained: pages, not whole blogs </li></ul></ul></ul><ul><ul><ul><li>Less adventurous? </li></ul></ul></ul><ul><ul><ul><li>Less-intuitive interface for true beginners </li></ul></ul></ul>
    16. 16. What tools to use?
    17. 17. What tools to use? <ul><li>CMS/LMS </li></ul><ul><ul><ul><li>Self-contained </li></ul></ul></ul><ul><ul><ul><li>Familiar to students </li></ul></ul></ul><ul><ul><ul><li>Supports long-term commitment </li></ul></ul></ul><ul><ul><ul><li>Modular   multiple courses </li></ul></ul></ul><ul><ul><ul><li>Secure yet anonymous </li></ul></ul></ul><ul><ul><ul><li>More complex </li></ul></ul></ul>
    18. 18. How long? <ul><li>Fixed Duration </li></ul><ul><li>“ 23 Things” seem manageable </li></ul><ul><li>Short-term commitment for staff and participants </li></ul><ul><li>Definite end = sense of accomplishment </li></ul><ul><li>Can be tailored to an interest group or subject </li></ul><ul><li>Continuous/Rolling </li></ul><ul><li>Easier to start & no pressure to finish </li></ul><ul><li>More flexibility to play with just the interesting things </li></ul><ul><li>Accommodates new tools & ideas </li></ul><ul><li>No restarting with “Learning 2.1” </li></ul>
    19. 19. Learning for Life Online at the Boston Public Library
    20. 20. Learning for Life Online <ul><li>free, ongoing online learning platform </li></ul><ul><li>new tool or technology each week </li></ul><ul><li>rolling start & no “finish” </li></ul><ul><li>online interaction: </li></ul><ul><ul><ul><ul><li>new public catalog </li></ul></ul></ul></ul><ul><ul><ul><ul><li>blog comments </li></ul></ul></ul></ul><ul><ul><ul><ul><li>discussion forums </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Twitter posts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Facebook page </li></ul></ul></ul></ul><ul><li>possible social events and in-person trainings </li></ul>
    21. 21. Timeline
    22. 22. Learning for Life Online Model
    23. 28. Possible Real-World Components <ul><li>Trainings & Workshops </li></ul><ul><ul><li>Tag the BPL - tagging & labeling items in BPL’s public catalog and Flickr collections </li></ul></ul><ul><ul><li>Facebooking with the Grandkids </li></ul></ul><ul><ul><li>Twitter Me This - restaurant and event recommendations, live news coverage and ‘hot topic’ information </li></ul></ul>
    24. 29. Possible Real-World Components <ul><li>Social Events & Unconferences </li></ul><ul><ul><li>Meet-ups at branches, thematic or just social </li></ul></ul><ul><ul><li>Larger social events for participants citywide </li></ul></ul><ul><ul><li>Unconferences onsite and offsite where participants share experiences, tips and skills in a focused setting </li></ul></ul>
    25. 30. Registration & Outcomes
    26. 31. What are we looking for? <ul><li>Quantitative measures: </li></ul><ul><li>You want to see an aggregate growth over time, not just high totals. </li></ul><ul><li>Qualitative metrics: </li></ul><ul><li>It isn ’t just about your users talking with you. </li></ul><ul><li>It ’s about your users talking about you with other people . </li></ul>
    27. 32. What are we looking for? <ul><li>Comments </li></ul><ul><li>Downloads / Uploads </li></ul><ul><li>Click-thrus </li></ul><ul><li>Widget installs </li></ul><ul><li>Embedding </li></ul><ul><li>Reviews </li></ul><ul><li>Testimonials </li></ul><ul><li>Time spent on pages </li></ul><ul><li>Ratings </li></ul><ul><li>Fans / Followers </li></ul><ul><li>Trackbacks / Pingbacks </li></ul><ul><li>Subscribers </li></ul><ul><li>No. of Unsubscribes </li></ul><ul><li>Retweets </li></ul><ul><li>Referrals </li></ul><ul><li>Forward to Friend </li></ul>
    28. 40. Traditional Measurements <ul><li>Attendance at real-world trainings and events </li></ul><ul><li>Anecdotal information </li></ul><ul><li>Surveys and feedback forms </li></ul>
    29. 41. <ul><li>Yes, it’s soft stuff. </li></ul><ul><li>It can be measured. </li></ul>http://www.flickr.com/photos/crapavalanche/4158325906
    30. 42. Lessons & Challenges
    31. 45. ©Sean Farrell - http://sean.openphoto.net/gallery/
    32. 46. Sean Wakefield - http://www.flickr.com/photos/_driftwood/561076598/
    33. 48. Doing It
    34. 49. Just Do It! <ul><li>Get buy-in from all your support providers </li></ul><ul><li>Hitch it to a project that’s on or ahead of schedule </li></ul><ul><li>Keep it as simple as possible </li></ul><ul><li>Have a team, even a small one, to distribute work </li></ul><ul><li>Choose a model that works for you and your users </li></ul><ul><li>Start small and scale up </li></ul><ul><li>Keep going – even if there’s no audience yet, build content </li></ul>
    35. 50. <ul><li>YOU Can Do This </li></ul>
    36. 51. http://www.flickr.com/photos/takomabibelot/1400033038/
    37. 53. http://www.flickr.com/photos/jblyberg/1126205121
    38. 54. YOU Can Do This <ul><li>Decide on your scope </li></ul><ul><li>Assemble your team </li></ul><ul><li>Set up your spaces (website, FB, Twitter) </li></ul><ul><li>Determine your structure </li></ul><ul><li>Create your content </li></ul><ul><li>Promote/launch/promote </li></ul><ul><li>Profit </li></ul>
    39. 55. YOU Can Do This
    40. 56. Inspirations
    41. 57. http://www.darienlibrary.org/2010/01/11/21-things-21st-century-parents
    42. 58. <ul><ul><li>http://ihcpl2.blogspot.com </li></ul></ul><ul><ul><li>http://ihcplnextgen.blogspot.com </li></ul></ul>
    43. 59. <ul><ul><li>http://yprlconnect.blogspot.com/ </li></ul></ul>
    44. 60. http://nswpubliclibrarieslearning2.blogspot.com/
    45. 61. Thank you! <ul><li>Jennifer Koerber </li></ul><ul><li>[email_address] </li></ul><ul><li>linkedin.com/jkoerber </li></ul><ul><li>facebook.com/jennifer.koerber </li></ul><ul><li>Web Services Librarian, BPL </li></ul><ul><li>[email_address] </li></ul><ul><li>Trainer and Librarian </li></ul><ul><li>www.betterthancoffee.info </li></ul>

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