What is Graphic Design?

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A look at what graphic design is and why it is important.

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What is Graphic Design?

  1. 1. What is Graphic Design? Creative process combining art and technology Use images and words to communicate ideas to audience Explore creative possibilities of typography, photography, illustration, etc.
  2. 2. What is Graphic Design? Designers are a link between the client and the audience. Graphic designers learn how to construct a message and how to present it successfully. They work with the client to understand the content and purpose of the message. A concept is chosen, the designers work with illustrators and Photographers as well as with typesetters and printers or other production specialists to create the final product. Original text by AIGA http://www.aiga.org/content.cfm/guide-whatisgraphicdesign
  3. 3. What is Graphic Design? Graphic design is everywhere we look, from postage stamps to billboards and everywhere in between. Robert Indiana, postage stamp Whether knowingly or unwittingly, we are surrounded every day with examples of design.Billboard, Digital Outdoor Media
  4. 4. What Function Does Graphic Design Serve? Design can make a brand memorable and instantly recognizable to an audience.
  5. 5. What Function DoesGraphic Design Serve? Consumers are bombarded by companies selling the same service or product. Design can make a brand stand out from the crowd. Packaging can project an instant sense of what a product is all about.
  6. 6. What Function DoesGraphic Design Serve? Design can make or break a business ability to sell its products or services Successful branding can immediately project a sense of the company s professionalism and experience Bad logo design does just the opposite In marketing, perception is reality
  7. 7. What Function DoesGraphic Design Serve? Good design makes us stand up and take notice.
  8. 8. What Function DoesGraphic Design Serve? Unfortunately, so can bad design!

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