A Brief History of Design Art Nouveau (early 1900s) First new decorative style of the twentieth century. Associated with organic curving decorative elements. Old customs, habits, and artistic styles sat alongside new, combining a wide range of contradictory images and ideas. Belief that everything should work in harmony to create "total work of art.” This applied to buildings, furniture, textiles, clothes and jewelry. Influential Designers: Alphonse Mucha, Aubrey Beardsley, Louis Comfort Tiffany

A Brief History of Design Art Nouveau (early 1900s) Influential Designers: Alphonse Mucha, Aubrey Beardsley, Louis Comfort Tiffany Alphonse Mucha Illustrations Alphonse Mucha Illustrations

A Brief History of Design Art Nouveau (early 1900s) Influential Designers: Alphonse Mucha, Aubrey Beardsley, Louis Comfort Tiffany Aubrey Beardsley Illustrations Aubrey Beardsley Illustrations

A Brief History of Design Art Nouveau (early 1900s) Influential Designers: Alphonse Mucha, Aubrey Beardsley, Louis Comfort Tiffany Louis Comfort Tiffany Lamp Art Nouveau Staircase

A Brief History of Design Arts and Crafts Movement (early 1900s) Response to the Industrial Revolution and technological progress. Based on the ideas that thought machine production degrading to both workers and consumers. This movement was both a design and social revolution: based on the idea that good design led to a good society. Medieval Guilds system was the model for this movement. Influential Designers: William Morris, Gustav Stickley, Owen Jones, Frank Lloyd Wright

A Brief History of Design Arts and Crafts Movement (early 1900s) Influential Designers: William Morris, Gustav Stickley, Owen Jones, Frank Lloyd Wright William Morris Wallpaper Patterns

A Brief History of Design Arts and Crafts Movement (early 1900s) Influential Designers: William Morris, Gustav Stickley, Owen Jones, Frank Lloyd Wright Gustav Stickley Furniture Gustav Stickley Chair

A Brief History of Design Arts and Crafts Movement (early 1900s) Influential Designers: William Morris, Gustav Stickley, Owen Jones, Frank Lloyd Wright Owen Jones Patterns

A Brief History of Design Arts and Crafts Movement (early 1900s) Influential Designers: William Morris, Gustav Stickley, Owen Jones, Frank Lloyd Wright Frank Lloyd Wright Window

A Brief History of Design Constructivism (1919–1920s) Created by the Russian avant-garde during the revolution Focus on modernity and progress. Layouts are often geometric, experimental and unemotional. Attempt to create “universal style.” Admiration for machines and technology, functionalism. Influential Designers: Alexander Rodchenko, Vladimir Tatlin, Naum Gabo, El Lissitzky

A Brief History of Design Constructivism (1919–1920s) Influential Designers: Alexander Rodchenko, Vladimir Tatlin, Naum Gabo, El Lissitzky El Lissitzky Compositions

A Brief History of Design Constructivism (1919–1920s) Influential Designers: Alexander Rodchenko, Vladimir Tatlin, Naum Gabo, El Lissitzky

A Brief History of Design Constructivism (1919–1920s) Influential Designers: Alexander Rodchenko, Vladimir Tatlin, Naum Gabo, El Lissitzky

A Brief History of Design Constructivism (1919–1920s) Influential Designers: Alexander Rodchenko, Vladimir Tatlin, Naum Gabo, El Lissitzky Vladimir Tatlin

A Brief History of Design Dada (1916–1922) Art and design movement during World War I era Reaction to the horrors of war and mechanized killing in battle Based on nonsense and nihilism; the idea that nothing made sense Characterized by strange layouts; random jumbled images and text Influential Designers: George Grosz, Hannah Hoch, Kurt Schwitters, Max Ernst, Marcel Duchamp, Andre Breton, Hans Arp

A Brief History of Design Dada (1916–1922) Influential Designers: George Grosz, Hannah Hoch, Kurt Schwitters, Max Ernst, Marcel Duchamp, Andre Breton, Hans Arp George Grosz

A Brief History of Design Dada (1916–1922) Influential Designers: George Grosz, Hannah Hoch, Kurt Schwitters, Max Ernst, Marcel Duchamp, Andre Breton, Hans Arp Hannah Hoch collages

A Brief History of Design Dada (1916–1922) Influential Designers: George Grosz, Hannah Hoch, Kurt Schwitters, Max Ernst, Marcel Duchamp, Andre Breton, Hans Arp Kurt Schwitters Kurt Schwitters

A Brief History of Design Dada (1916–1922) Influential Designers: George Grosz, Hannah Hoch, Kurt Schwitters, Max Ernst, Marcel Duchamp, Andre Breton, Hans Arp Marcel Dichamp

A Brief History of Design Bauhaus (1919–1933) Founded in the 1919 in Weimar, Germany (later moved to Dessau, and then Berlin, Germany) Idea of creating a 'total' work of art in which all arts, including architecture would eventually be brought together Profound influence upon subsequent developments in art, architecture, graphic design, interior design, industrial design and typography School was eventually closed by Nazis in 1933 Influential Designers: Herbert Bayer, Marcel Breuer, Mies van der Rohe, Laszlo Moholy-Nagy, Anni Albers, Wilhelm Wagenfeld

A Brief History of Design Bauhaus (1919–1933) Influential Designers: Herbert Bayer, Marcel Breuer, Mies van der Rohe, Laszlo Moholy-Nagy, Anni Albers, Wilhelm Wagenfeld Herbert Bayer

A Brief History of Design Bauhaus (1919–1933) Influential Designers: Herbert Bayer, Marcel Breuer, Mies van der Rohe, Laszlo Moholy-Nagy, Anni Albers, Wilhelm Wagenfeld Anni Albers, Tapestry Anni Albers, Tapestry

A Brief History of Design Bauhaus (1919–1933) Influential Designers: Herbert Bayer, Marcel Breuer, Mies van der Rohe, Laszlo Moholy-Nagy, Anni Albers, Wilhelm Wagenfeld Herbert Bayer

A Brief History of Design Bauhaus (1919–1933) Influential Designers: Herbert Bayer, Marcel Breuer, Mies van der Rohe, Laszlo Moholy-Nagy, Anni Albers, Wilhelm Wagenfeld Joost Schmidt

A Brief History of Design Bauhaus (1919–1933) Influential Designers: Herbert Bayer, Marcel Breuer, Mies van der Rohe, Laszlo Moholy-Nagy, Anni Albers, Wilhelm Wagenfeld Laszlo Moholy Nagy, Photogram Laszlo Moholy Nagy, Photgram

A Brief History of Design Post War Europe (1945–1950s) Swiss graphic design and “the Swiss Style” are crucial elements in the history of modernism Grid and sans serif typefaces such as Helvetica became the classic emblems of Swiss graphic design Designers chose photographic images rather than illustration and typefaces that were industrial rather than those designed for books Style continues to be an important part of today’s graphic language Influential Designers: Armin Hofmann, Emil Ruder, Jan Tschichold, Herbert Matter.

A Brief History of Design Post War Europe (1945–1950s) Influential Designers: Armin Hofmann, Emil Ruder, Jan Tschichold, Herbert Matter. Jan Tschichold, Layout Jan Tschichold, Layout

A Brief History of Design Post War Europe (1945–1950s) Influential Designers: Armin Hofmann, Emil Ruder, Jan Tschichold, Herbert Matter. Herbert Matter, Posters

A Brief History of Design Post War Europe (1945–1950s) Influential Designers: Armin Hofmann, Emil Ruder, Jan Tschichold, Herbert Matter. Armin Hoffman, Posters

A Brief History of Design Post War Europe (1945–1950s) Influential Designers: Armin Hofmann, Emil Ruder, Jan Tschichold, Herbert Matter. Max Miedinger, Helvetica typeface designer

A Brief History of Design New York School (1950s–1970s) Infused humor with advertising. Created a shift in public perception of advertising and our interaction with graphic design. Some of the most influential and iconographic logos of the 20th century, including Shell, UPS, IBM, etc. Elevated products to the forefront of consumers’ consciousness; targeted new affluent middle class consumers. Influential Designers: Milton Glaser , Paul Rand, Herb Lubalin, George Lois, Raymond Loewy

A Brief History of Design New York School (1950s–1970s) Herb Lubalin, logos Herb Lubalin, poster Influential Designers: Milton Glaser , Paul Rand, Herb Lubalin, George Lois, Raymond Loewy

A Brief History of Design New York School (1950s–1970s) Herb Lubalin, Avant Garde Gothic Typeface Influential Designers: Milton Glaser , Paul Rand, Herb Lubalin, George Lois, Raymond Loewy

A Brief History of Design New York School (1950s–1970s) Paul Rand, Logos Influential Designers: Milton Glaser , Paul Rand, Herb Lubalin, George Lois, Raymond Loewy

A Brief History of Design New York School (1950s–1970s) George Lois, Magazine Covers Influential Designers: Milton Glaser , Paul Rand, Herb Lubalin, George Lois, Raymond Loewy

A Brief History of Design New York School (1950s–1970s) Bill Bernach, Doyle Dane Bernbach, 1959 Influential Designers: Milton Glaser , Paul Rand, Herb Lubalin, George Lois, Raymond Loewy

A Brief History of Design New York School (1950s–1970s) Influential Designers: Milton Glaser , Paul Rand, Herb Lubalin, George Lois, Raymond Loewy Milton Glaser, logo Milton Glaser, poster design

A Brief History of Design New York School (1950s–1970s) Paul Rand, posters Influential Designers: Milton Glaser , Paul Rand, Herb Lubalin, George Lois, Raymond Loewy

A Brief History of Design New York School (1950s–1970s) Paul Rand, posters Influential Designers: Milton Glaser , Paul Rand, Herb Lubalin, George Lois, Raymond Loewy

A Brief History of Design New York School (1950s–1970s) Raymond Loewy, logo Influential Designers: Milton Glaser , Paul Rand, Herb Lubalin, George Lois, Raymond Loewy

A Brief History of Design Post Modernism (1970s–1980s) Added humor and wit to graphic design, furniture design, architecture. Experimented with unconventional materials, historic forms, kitsch motifs and gaudy colors Use of patterns and bright colors Use of industrial materials (printed glass, celluloids, neon tubes and zinc-plated sheet-metals) Glorified the cheapness of consumer culture Influential Designers: Pentagram Design, Ettore Sottsass, Memphis group, Alessi, Michael Graves, Studio Alchymia, Seymour Chwast/Pushpin Graphics

A Brief History of Design Post Modernism (1970s–1980s) Influential Designers: Pentagram Design, Ettore Sottsass, Memphis group, Alessi, Michael Graves, Studio Alchymia, Seymour Chwast/Pushpin Graphics Michael Graves, building and product designs

A Brief History of Design Post Modernism (1970s–1980s) Influential Designers: Pentagram Design, Ettore Sottsass, Memphis group, Alessi, Michael Graves, Studio Alchymia, Seymour Chwast/Pushpin Graphics Alessi product designs

A Brief History of Design Post Modernism (1970s–1980s) Influential Designers: Pentagram Design, Ettore Sottsass, Memphis group, Alessi, Michael Graves, Studio Alchymia, Seymour Chwast/Pushpin Graphics Ettore Sottsass, Memphis product designs

A Brief History of Design Post Modernism (1970s–1980s) Influential Designers: Pentagram Design, Ettore Sottsass, Memphis group, Alessi, Michael Graves, Studio Alchymia, Seymour Chwast/Pushpin Graphics Seymour Chwast, Pushpin Studio, poster designs

A Brief History of Design Post Modernism (1970s–1980s) Influential Designers: Pentagram Design, Ettore Sottsass, Memphis group, Alessi, Michael Graves, Studio Alchymia, Seymour Chwast/Pushpin Graphics Seymour Chwast, Pushpin Studio, packaging designs

A Brief History of Design Post Modernism (1970s–1980s) Influential Designers: Pentagram Design, Ettore Sottsass, Memphis group, Alessi, Michael Graves, Studio Alchymia, Seymour Chwast/Pushpin Graphics Pentagram Design

A Brief History of Design New Wave (1980s–1990s) Return of personal expression and break from modernism Motivated by opposition for right-wing, socio-political reform Affiliated with punk movement Mixing of diverse type size and weights, overprinting, cluttered pages, deliberate “mistakes” unpredictable historic references Blurred photographs and embrace of messiness in design Influential Designers: Jamie Reid, Tibor Kalman, April Greiman, David Carson

A Brief History of Design New Wave (1980s–1990s) Tibor Kalman, magazine covers Influential Designers: Jamie Reid, Tibor Kalman, April Greiman, David Carson

A Brief History of Design New Wave (1980s–1990s) April Greiman, book and magazine covers Influential Designers: Jamie Reid, Tibor Kalman, April Greiman, David Carson

A Brief History of Design New Wave (1980s–1990s) Jamie Reid, poster design Jamie Reid, album cover design Influential Designers: Jamie Reid, Tibor Kalman, April Greiman, David Carson

A Brief History of Design New Wave (1980s–1990s) David Carson, magazine covers Influential Designers: Jamie Reid, Tibor Kalman, April Greiman, David Carson