Your summer social media plan

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How to benefit your business during the summer.

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Your summer social media plan

  1. 1. Your Summer Social Media Plan Jennifer Gardella, PhD Your social media Expert
  2. 2. - Make sure these three warm months count for your business. - Give your target audience something to look at while at the beach. - Here’s a basic list of everything you need by August from what you need to include on your website to how important the little goals are.
  3. 3. Your Editorial Calendar: Organize by month: - Seasons - Special Holidays - School Calendar - Etc. Include: - All important dates Think about what kind of content you could post that will be able to relate to the time of year. Blog Vlog Quotes
  4. 4. Your account set- up: Something to think about: What accounts would your potential clients be on? You need: 1. Great profile picture 2. Well- written bios - Include all of your accomplishments and organizations you are/ were previously involved with 3. Include your social media accounts LinkedIn Twitter Facebook Google+ *Consider if Instagram and Pinterest are appropriate for your business as well.
  5. 5. What do your clients need? You must have basic “How- to” information Specials: Free Consultation Discount Etc
  6. 6. Include: SUMMER - Recognize what your clients need from you regarding summer (or a topic done at a different time of year.) - Make sure you relate it to your business EX. “How to survive your first summer as a single parent.” “Cleaning your home from summer fun.”
  7. 7. Set Goals- Stick to Them - Small social media goals - must be attainable - must benefit yourself - how can you improve your client relationship EX. “Post one blog per week.” “Set up a LinkedIn account.”
  8. 8. NEXT: Create High Quality Content Jennifer Gardella, PhD jennifergardella.com

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