Community works, 2014
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Community works, 2014 Community works, 2014 Presentation Transcript

  • SOCIAL MEDIA STRATEGIES FOR NON-PROFITS (ADVANCED) PRESENTED BY: JENNIFER GARDELLA, PHD
  • THE MOST IMPORTANT POINT Your social media plan should be part of an overall marketing plan
  • WHAT ARE YOUR GOALS FOR SOCIAL MEDIA?  Fundraising  Volunteer recruitment  Volunteer recognition  Increasing Event participation  Driving traffic to your website View slide
  • HAVE A SOCIAL MEDIA POLICY  To cover: Employees  Board members  Volunteers   Who is going to handle what? Who can post on the official page?  Crisis management  Potential client reaches out?  Will employees be trained?  Consequences  Have legal review it  View slide
  • PICKING THE RIGHT SOCIAL MEDIA SITES  Possibilities   Facebook: and the problem LinkedIn:         Build resources / connect to resources High Level prospects Groups Google+ Twitter Instagram You Tube Foursquare  Where is your target audience?  Where can you get support?
  • CONNECT TO THE RIGHT PEOPLE Quality vs. Quantity  Board Members  Well connected community members  Small Business Owners  Volunteers  Clients (if appropriate) 
  • ENGAGING USERS  Why they engage on Social Media  Ask them!  Know the culture of each platform  Stalk your competition for ideas
  • CONTENT TO SHARE – YOUR WEBSITE & BLOG  For your website and blog        Your story Client testimonials – tricky business Staff testimonials Who, what, when, where, why What clients need to know How you can help How you use your donations
  • POSTS Events  Pictures  Videos  Newsletter  Podcasts  Direct Mail Pieces  Reached a goal  Anniversary of your organization  Infographics 
  • HUMOR…
  • CONTENT OF OTHERS You do not want to sound like an advertisement  Shared related content  Not from your competitors   How do you find related content? News articles related to your core mission  Huffington Post  Buzz Feed  Google Alerts  Pocket 
  • HOW TO MANAGE Only do what you can do well  Who can help?    Back to the social media policy Content calendar  Full editorial calendar Website articles  Blog Posts  Social Media Posts 
  • MEASURING SUCCESS  Define success  Then look  Engagement  Driving Traffic to Your Website & Blog  Facebook – Post insights  Twitter – Retweets, mentions  Website analytics and traffic  Email letter sign-up