SOCIAL MEDIA STRATEGIES FOR
JENNIFER GARDELLA, PHD
THE MOST IMPORTANT POINT
Your social media plan should be
part of an overall marketing plan
WHAT ARE YOUR GOALS FOR SOCIAL MEDIA?
Increasing Event participation
Driving traffic to your website
HAVE A SOCIAL MEDIA POLICY
Who is going to handle what?
Who can post on the official page?
Potential client reaches out?
Will employees be trained?
Have legal review it
PICKING THE RIGHT SOCIAL MEDIA SITES
Facebook: and the problem
Build resources / connect to resources
High Level prospects
Where is your target audience?
Where can you get support?
CONNECT TO THE RIGHT PEOPLE
Quality vs. Quantity
Well connected community members
Small Business Owners
Clients (if appropriate)
Why they engage on Social Media
Know the culture of each platform
Stalk your competition for ideas
CONTENT TO SHARE – YOUR WEBSITE & BLOG
For your website and blog
Client testimonials – tricky business
Who, what, when, where, why
What clients need to know
How you can help
How you use your donations
Direct Mail Pieces
Reached a goal
Anniversary of your organization
CONTENT OF OTHERS
You do not want to sound like an advertisement
Shared related content
Not from your competitors
How do you find related content?
News articles related to your core mission
HOW TO MANAGE
Only do what you can do well
Who can help?
Back to the social media policy
Full editorial calendar
Social Media Posts
Driving Traffic to Your Website & Blog
Facebook – Post insights
Twitter – Retweets, mentions
Website analytics and traffic
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