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OUTSIDE INSIGHTS




     SOCIAL MEDIA
          Jen Storey
QUT – Business Executive Club
     30 September 2010
JEN STOREY

 17 years interactive/digital experience
 Leo Burnett, ACP, AOL, McKinsey startup
 incubator, ourbrisbane, Sun...
WHAT?

Media for
social
interaction
using highly
accessible
and scalable
publishing
techniques
BIG NUMBERS

   Facebook
Total: 515,617,460 (20/9)
– 70% retention rate




                             CheckFacebook.com...
BIG NUMBERS

  MySpace
66 million members
(June 2010)
– 70% retention rate



                            Mashable.com, Ma...
BIG NUMBERS

 Twitter
190 million
members sending
65 million tweets
each day (June 2010)
– 40% retention rate
            ...
BIG NUMBERS

   YouTube
Exceeds 2 Billion videos viewed per day
 – 46.2 years of video watched each day on
 – 5.6 years of...
BIG NUMBERS

  LinkedIn
70 million members
– 1.3 million Australians (June 2010)
650 million Groups on LinkedIn
BIG NUMBERS

   Blogging
126 million blogs (2009)
81.9% of videos in blogs are from YouTube
BIG NUMBERS

    Photosharing

4 billion photos on      (Oct 2009)

2.5 billion photos uploaded to     each month
30 billi...
GETTING BIGGER

      Tumblr
420 million impressions per month (Oct 2009)
1 billion impressions per month (Feb 2010)
2 mil...
GETTING BIGGER?

     foursquare
3 million users worldwide
15,000 users being added each day
15,000 venues

– Friend finde...
AND THE REST
PERSPECTIVE

    Email
90 trillion emails sent on the Internet in 2009
247 billion is the average number of email
messages...
WHAT?
WHAT?
WHAT?
WHAT
WHAT
Grill’d
Grill’d
Grill’d
Nando’s
Grill’d
JEN STOREY

Contact me:
 jen@outsideinsights.com.au
 www.outsideinsights.com.au (consulting)
 www.interactiveminds.com.au ...
OCTOBER 2010: Marketing to Women Online
Date: Wednesday 6th October 2010
Time: 8am thru 10:30am
Where: Grant Thornton, 102...
NOVEMBER 2010: Future Trends
Date: Wednesday 3rd November 2010
Time: 8am thru 10:30am
Where: Grant Thornton, 102 Adelaide ...
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Transcript of "100930 outsideinsights brisbane-executiveclub-socialmedia"

  1. 1. OUTSIDE INSIGHTS SOCIAL MEDIA Jen Storey QUT – Business Executive Club 30 September 2010
  2. 2. JEN STOREY 17 years interactive/digital experience Leo Burnett, ACP, AOL, McKinsey startup incubator, ourbrisbane, Suncorp Find me: www.outsideinsights.com.au www.interactiveminds.com.au www.twitter.com/JenniferESt au.linkedin.com/in/jenstorey
  3. 3. WHAT? Media for social interaction using highly accessible and scalable publishing techniques
  4. 4. BIG NUMBERS Facebook Total: 515,617,460 (20/9) – 70% retention rate CheckFacebook.com Mashable.com, Mar 2010
  5. 5. BIG NUMBERS MySpace 66 million members (June 2010) – 70% retention rate Mashable.com, Mar 2010
  6. 6. BIG NUMBERS Twitter 190 million members sending 65 million tweets each day (June 2010) – 40% retention rate Mashable.com, Mar 2010 ~1.85 million Australians in Aug
  7. 7. BIG NUMBERS YouTube Exceeds 2 Billion videos viewed per day – 46.2 years of video watched each day on – 5.6 years of video watched each day on – 24 hours of video uploaded each minute – 70% of traffic is non-US – Average person watched 15 mins per day
  8. 8. BIG NUMBERS LinkedIn 70 million members – 1.3 million Australians (June 2010) 650 million Groups on LinkedIn
  9. 9. BIG NUMBERS Blogging 126 million blogs (2009) 81.9% of videos in blogs are from YouTube
  10. 10. BIG NUMBERS Photosharing 4 billion photos on (Oct 2009) 2.5 billion photos uploaded to each month 30 billion photos uploaded to in 2009
  11. 11. GETTING BIGGER Tumblr 420 million impressions per month (Oct 2009) 1 billion impressions per month (Feb 2010) 2 million bloggers per month – 40 million posts per month – Post text, photos, quotes, links, music, and videos, from your browser, phone, desktop, email, or wherever you happen to be.
  12. 12. GETTING BIGGER? foursquare 3 million users worldwide 15,000 users being added each day 15,000 venues – Friend finder – City explorer – Game
  13. 13. AND THE REST
  14. 14. PERSPECTIVE Email 90 trillion emails sent on the Internet in 2009 247 billion is the average number of email messages per day 1.4 billion email users worldwide 100 million new email users since 2008 81% of emails that were sent were spam 24% increase in spam since last year 200 billion of spam emails each year
  15. 15. WHAT?
  16. 16. WHAT?
  17. 17. WHAT?
  18. 18. WHAT
  19. 19. WHAT
  20. 20. Grill’d
  21. 21. Grill’d
  22. 22. Grill’d
  23. 23. Nando’s
  24. 24. Grill’d
  25. 25. JEN STOREY Contact me: jen@outsideinsights.com.au www.outsideinsights.com.au (consulting) www.interactiveminds.com.au (events) www.twitter.com/JenniferESt au.linkedin.com/in/jenstorey
  26. 26. OCTOBER 2010: Marketing to Women Online Date: Wednesday 6th October 2010 Time: 8am thru 10:30am Where: Grant Thornton, 102 Adelaide Street Cost: $49.50 Our Speakers • Linda McGregor, Business Principal, All About Eve • Yean Cheong, General Manager Digital, emitch • Rob Pyne, Head of Client Media Strategy, News Digital Media • Nick Coster, Director & Founder, Brainmates • Yvonne Shepherd, Marketing Director, Curves Australia/New Zealand
  27. 27. NOVEMBER 2010: Future Trends Date: Wednesday 3rd November 2010 Time: 8am thru 10:30am Where: Grant Thornton, 102 Adelaide Street Cost: $49.50 Our Speakers • Brad Howarth, Journalist & Author • Paul Ting, CEO, Feedia • More to be announced IXMAS PARTY 2010 Date: Thursday 18th November 2010 Time: 7pm thru 10pm Where: The XXXX Alehouse, Milton Early Bird Tix on sale now IM discount code: INTXmas
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