This document provides an overview of LinkedIn, including its history, founders, growth, features, and account types. It was created as a personal learning assignment to learn about LinkedIn. Key details include that LinkedIn was launched in 2003 and now has over 313 million members. It outlines the basic free account and various premium account options. The document also reviews best practices for setting up an effective profile.

1. Personal Learning Assignment:
Learning about LinkedIn
By: Jennifer Brassor
October 27, 2014

2. Jean-Luc Vaillant
Eric Ly
Konstantin Guericke
Five Founding Members of
LinkedIn
Reid Hoffman
Allen Blue

3. A brief History - over the years
• LinkedIn was officially launched on May 5, 2003
• By 2004, it already had 100,000 members
• In 2005, LinkedIn made its page more business like by adding Jobs and Subscriptions.
• In 2008, LinkedIn went global, opening its first international office in London.
• In 2009, LinkedIn got a new CEO, Jeff Weiner.
• LinkedIn became a publicly traded company in 2011, on the New York Stock Exchange.
• In 2013, LinkedIn celebrated its 10-year anniversary.
• The company reached 225 million members and is currently growing at more
than two members per second.

5. Some Interesting Facts
• LinkedIn is currently available in twenty-three languages.
• They have offices in 30 cities around the world.
• LinkedIn operates the world’s largest professional network on the Internet with
more than 313 million members in over 200 countries and territories.
• Net Worth is $1.52 billion
• LinkedIn counts executives from all 2013 Fortune 500 companies as members; its
corporate talent solutions are used by 94 of the Fortune 100 companies.
• LinkedIn members did over 5.7 billion professionally oriented searches on the
platform in 2012.
• More than 3 million companies have LinkedIn Company Pages.

6. *LinkedIn Global Membership August 5, 2014

7. *July 31, 2014

8. LinkedIn Free and Upgraded Premium Accounts
What are the different types of LinkedIn accounts?
LinkedIn offers a Basic (free) account as well as various upgraded Premium accounts,
depending on your needs.
Basic (free) account
• A Basic account is for anyone who wants to create and maintain a professional profile
online without the cost.
• Build and maintain a large trusted professional network.
• Find and reconnect with colleagues and classmates.
• Request and provide recommendations.
• Create a professional presence on the web.
• Request up to 5 introductions at a time.
• Search for and view profiles of other LinkedIn users.
• Receive unlimited InMails.
• View 100 results per search.
• Save up to 3 searches and get weekly alerts on those searches.
Premium accounts
With a Premium account, you can send InMails to reach anyone on LinkedIn, get hundreds
of additional search results, and see more information about who's viewed your profile. If you have
a free account and want to upgrade, you can compare account types described below.
• Business- for general business users
• Job Seeker- for job seekers
• Sales Professional- for sales professionals
• Recruiter- for enterprise and individual recruiters

9. Who’s viewing your profile?
You can see who looked at your profile. As a free member, you can see up to 5
people who viewed your profile. Premium account holders can see more.
You have 3 choices to show what other people see when you’ve viewed their profile.
• Your name and headline (Recommended)
• Anonymous profile characteristics such as industry and title
• Totally anonymous

10. Profile
You want your profile to promote your brand, jumpstart a conversation, promote
skills, knowledge, and personality.
Be creative, create a profile that showcases your professional abilities, you want to be
able to be personal and true to yourself and about yourself.
A Profile photo is important because it makes it personal, people want to see who they
are talking to, to be able to put a face to a name.
You can add a photo from your files, or have LinkedIn take your photo from your desktop camera.
Make sure the picture shows your face, just your face.
In your profile name just use your first and last name, it makes it easier for people to find you.
You can also change your public profile URL, so that it is easier for people to find you.
Mine is: ca.linkedin.com/in/jenniferbrassor/

11. Summary
Your Summary should be 3 paragraphs
1st paragraph – is a brief description of who you are.
2nd paragraph – is what value you can bring, if you are seeking a job, put it here.
3rd paragraph – says something personal about you.
You have up to 2000 characters to use in this field.
Experience
What the company does and what you do/did for them.
Put your experience in your own words, don’t copy and paste from a job posting.
Past positions that show on your profile are 12x more likely to be reviewed by hiring
managers and receive 6x more business opportunities.

12. Recommendations
Why – it adds credibility, helps get you hired, find customers, build your brand
and reputation, it makes your network wore valuable to you.
Who – former managers, co-workers, colleagues, business partners, customers, can clients.
You can manage your recommendations in Privacy and settings, ask for recommendations.
Endorsements
Endorsements are different from recommendations.
Recommendations are written, they have more value, are more detailed, and show
under the experience that it applies to.
Endorsements say ‘yes’ beside your known skill.

13. Profile Strength
There are 5 levels to profile strength
Only an ‘all star’ profile can be shared via Twitter & Facebook.
You are the only person able to see your profile strength,
people browsing your profile can’t see your strength.
The main reason to complete your profile is to ensure that you
will appear in LinkedIn search results.
7 Things to get to all-star status
• Profile photo
• Current position and description
• At least 5 skills
• Summary
• Industry and location
• Your education
• At least 50 connections

14. My LinkedIn Page BEFORE
researching this assignment

15. My LinkedIn Page AFTER
researching this assignment
Continued on next slide

17. My Learning Goals
 I would like to learn how to set up an attractive page that will get noticed.
 I would like to learn how this media will help me get a future job in January
after I graduate from my EA program.
 I realize that starting out as an EA, it will be a lot of supply work at different schools.
Therefore I would like to develop a large group of connections that not only would help
me get a job, but also to share resources and learning tools.
My Learning Goals Answered
 I feel that I have now set up an attractive page that will get noticed.
I added a profile photo, a summary, all my work experience, skills, languages, and
volunteer experiences.
 In the Advanced Search area, I can input Teacher, or Principal in the Title section,
I can click on my location area and I can search people out there and connect with them
in hopes of getting a job with their school. This is something would be better with the
Premium package, as then I would be able to see more information about the people and
be able to send more than InMail requests.
 I have learned that by adding connections, there might be someone out there looking
for a person in my position, and they might see my name from either my profile, or
someone that I am connected to.

18. References
Foote, Adam (Oct 28, 2013). What are the different levels of LinkedIn profile strength and how do you achieve them?
Retrieved from
http://www.quora.com/What-are-the-different-levels-of-LinkedIn-profile-strength-and-how-do-you-achieve-them
Lujan, Amber (Mar 2014). LinkedIn Learning Webinar – LinkedIn 101. Retrieved from
https://www.youtube.com/watch?v=BYLa-s2v7gk
LinkedIn Help Center (Sep 22, 2014). LinkedIn Free and Upgraded Premium Accounts. Retrieved from
http://help.linkedin.com/app/answers/detail/a_id/71/~/linkedin-free-and-upgraded-premium-accounts
A Brief History of LinkedIn. n.p., n.d. Retrieved from http://ourstory.linkedin.com
LinkedIn Press Center (2014). About LinkedIn. Retrieved from http://press.linkedin.com/about
Brassor, Jennifer (Oct 27, 2014). My Profile on LinkedIn. Retrieved from
https://www.linkedin.com/profile/view?id=290347836&trk=nav_responsive_tab_profile

19. References for Images
Vaughan, Pamela (Sep 1, 2011). 6 Ways to Use LinkedIn for Lead Generation. Retrieved from
http://blog.hubspot.com/blog/tabid/6307/bid/23985/6-Ways-to-Use-LinkedIn-for-Lead-Generation.aspx
Dang, Anne (Mar 15, 2014). 10 LinkedIn Profile Tips for Physician Assistants. Retrieved from
http://www.pasource.ca/jobboard/10-linkedin-profile-tips-physician-assistants/
Sundberg, Jorgen (n.d.) What Type of LinkedIn Networker Are You? Retrieved from
http://linkhumans.com/blog/linkedin/what-type-of-linkedin-networker-are-you
Carlson, Nicholas (Jun 15, 2011). Insiders Tell the Story of LinkedIn’s Stunning Success. Retrieved from
http://www.businessinsider.com/the-story-of-linkedins-stunning-success--as-told-by-the-people-who-were-there-
2011-6
Boardroom Insiders (Jun 17, 2013). Executive Summary. Retrieved from
https://www.boardroominsiders.com/executive-profiles/9294/Presdo-Inc./Eric-Ly
Dmitry (Sept 3, 2010). Podcast of Konstantin Guericke’s talk on how LinkedIn Broke Through. Retrieved from
http://zurb.com/article/426/podcast-of-konstantin-guericke-s-talk-on-

20. References for Images (cont’d)
Leggio, Jennifer (Jun 26, 2008). Q&A with LinkedIn’s Allen Blue. Retrieved from
http://www.zdnet.com/blog/feeds/q-and-ampa-with-linkedins-allen-blue-post-funding-plans-company-groups-
and-corporate-intranets/128
Delbourg-Delphis, Marylene (Jun 9, 2010). Highly-scalable talent and entrepreneurial drive. Retrieved from
http://delbourg-delphis.com/2010/06/highly-scalable-talent-and-entrepreneurial-drive-jean-luc-vaillant-cto-of-
linkedin/
Wharton Magazine (Apr 24, 2013). Putting Knowledge Into Action: Jeff Weiner. Retrieved from
http://whartonmagazine.com/issues/spring-2013/putting-knowledge-into-action-jeff-weiner/
Davila, Damian (May 24, 2011). How Can LinkedIn Grow? Retrieved from
http://idaconcpts.com/2011/05/24/how-can-linkedin-grow/