Introduction to social media (2)
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Introduction to social media (2)

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What is Social Media and How can I use it to it's full potential?

What is Social Media and How can I use it to it's full potential?

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    Introduction to social media (2) Introduction to social media (2) Presentation Transcript

    • After the luncheon sign up to be one of the first to receive my FREE
      Ebook
    • Hey, I am Jennifer Belanger.
      I am a mompreneur, Social Media Consultant and Web Designer by trade and a Rock Star Hockey MOM by choice.
    • WHAT IS SOCIAL MEDIA?
      • Online Communities (Kijiji, Ebay, Craigslist)
      • Online Forums (Myspace)
      • Blogs (Wordpress and Blogger)
      • Micro-Blog (Twitter)
      • Social Networking Sites (Facebook)
      • Social Bookmarking Sites (Digg)
      • Video Sharing Sites (Flickr)
      • User Reviews (Amazon)
      • Crowd Sourcing (Wikipedia)
      There are THOUSANDS of
      Social Media Sites
      • There is a 2 way communication
      • You can change information quickly
      • You can track the response to campaigns quickly and adjust them as you go
      • Freedom of speech
      • Easy to share with friends all over the world
      • No Gate Keepers
    • Besides socializing why should I use
      social media?
      • Social media can be used as the world's most affordable focus group
      • Customer service
      • Great way to gain competive knowledge
      • Offers very targeted audiences
      • Highly measurable
      • Reputation management
      • Besides your time it is FREE
    • What Social Media Platforms are best for your business?
    • Facebook
    • Facebook
      Used for B2B, B2C, NFP
      • Facebook is the largest global platform used by all ages
      • Engaged audience
      • Women access Facebook more then men
      • 28% of Facebook users are over 55
      • Average user is 35-54
      • Search engines refer 7% of traffic to facebook
      • Average visit to facebook is 55 mins
      • ALMOST EVERY BUSINESS SHOULD BE ON FACEBOOK!
    • Twitter
      • Used for B2B, B2C, NFP
      • the average user is 35-44
      • Men are more likely to use twitter then women
      • Twitter uses are highly educated and hignincome
      • Great for quick updates
      • All "tweets" are 140 characters or less
      • 20% of users create 80% of content
      • Unlike Facebook and Linkedin most of your friends on twitter you have never met
      • 53% of Twitter users recommend products and companies in their tweets
    • Linked In
      • Professional social platform (B2B)
      • Highly educated
      • Secure jobs
      • Decision makers in the family
      • 58% Male
      • average user 35-54
      • 80% of businesses use Linkedin as a recruitment tool
      • Executives from all Fortune 500 companies are on Linkedin
      • Used to increase credibility
      • Great platform for doing business research
      • Used for personal branding
      • Top 2 industry users are High Tech and finance followed by manufacturing and medical
    • Blogs
      • Used for B2B, B2C or NFP
      • 77% of internet users read blogs
      • Blogger or Wordpress
      • Search friendly
      • Content rich
      • The average company that blogs has 434% more indexed pages
      • Can be used as a website
      • Great for how to videos
      • Search friendly
      • Built in audience
      • Visual
      • Great for creating viral material
      • Over half of You Tubes users are under 20 and more men thenwomen
    • Top 6 Social Media Tips
    • 1. Have a Plan
    • 2. Know your Target Market
    • 3. Quality Over Quantity
    • 4. Become a Problem Solver
    • 5. Connect Your Platforms
    • 6. Create a Schedule
    • I hope you enjoyed!
      After the luncheon sign up to be one of the first to receive my FREE
      Ebook