After the luncheon sign up to be one of the first to receive my FREE<br /> Ebook<br />
Hey, I am Jennifer Belanger. <br />I am a mompreneur, Social Media Consultant and Web Designer by trade and a Rock Star Ho...
WHAT IS SOCIAL MEDIA?<br />
<ul><li>Online Communities (Kijiji, Ebay, Craigslist)
Online Forums (Myspace)
Blogs (Wordpress and Blogger)
Micro-Blog (Twitter)
Social Networking Sites (Facebook)
Social Bookmarking Sites (Digg)
Video Sharing Sites (Flickr)
User Reviews (Amazon)
Crowd Sourcing (Wikipedia)</li></ul>         There are THOUSANDS of <br />                 Social Media Sites<br />
<ul><li>There is a 2 way communication
You can change information quickly
You can track the response to campaigns quickly and adjust them as you go
Freedom of speech
Easy to share with friends all over the world
No Gate Keepers</li></li></ul><li>Besides socializing why should I use <br />social media?<br />
<ul><li>Social media can be used as the world's most affordable focus group
Customer service
Great way to gain competive knowledge
Offers very targeted audiences
Highly measurable
Reputation management
Besides your time it is FREE</li></li></ul><li>What Social Media Platforms are best for your business?<br />
Facebook<br />
Facebook<br />Used for B2B, B2C, NFP<br /><ul><li>Facebook is the largest global platform used by all ages
Engaged audience
Women access Facebook more then men
28% of Facebook users are over 55
Average user is 35-54
Search engines refer 7% of traffic to facebook
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Introduction to social media (2)

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What is Social Media and How can I use it to it's full potential?

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Introduction to social media (2)

  1. 1. After the luncheon sign up to be one of the first to receive my FREE<br /> Ebook<br />
  2. 2. Hey, I am Jennifer Belanger. <br />I am a mompreneur, Social Media Consultant and Web Designer by trade and a Rock Star Hockey MOM by choice.<br />
  3. 3. WHAT IS SOCIAL MEDIA?<br />
  4. 4. <ul><li>Online Communities (Kijiji, Ebay, Craigslist)
  5. 5. Online Forums (Myspace)
  6. 6. Blogs (Wordpress and Blogger)
  7. 7. Micro-Blog (Twitter)
  8. 8. Social Networking Sites (Facebook)
  9. 9. Social Bookmarking Sites (Digg)
  10. 10. Video Sharing Sites (Flickr)
  11. 11. User Reviews (Amazon)
  12. 12. Crowd Sourcing (Wikipedia)</li></ul> There are THOUSANDS of <br /> Social Media Sites<br />
  13. 13. <ul><li>There is a 2 way communication
  14. 14. You can change information quickly
  15. 15. You can track the response to campaigns quickly and adjust them as you go
  16. 16. Freedom of speech
  17. 17. Easy to share with friends all over the world
  18. 18. No Gate Keepers</li></li></ul><li>Besides socializing why should I use <br />social media?<br />
  19. 19. <ul><li>Social media can be used as the world's most affordable focus group
  20. 20. Customer service
  21. 21. Great way to gain competive knowledge
  22. 22. Offers very targeted audiences
  23. 23. Highly measurable
  24. 24. Reputation management
  25. 25. Besides your time it is FREE</li></li></ul><li>What Social Media Platforms are best for your business?<br />
  26. 26. Facebook<br />
  27. 27. Facebook<br />Used for B2B, B2C, NFP<br /><ul><li>Facebook is the largest global platform used by all ages
  28. 28. Engaged audience
  29. 29. Women access Facebook more then men
  30. 30. 28% of Facebook users are over 55
  31. 31. Average user is 35-54
  32. 32. Search engines refer 7% of traffic to facebook
  33. 33. Average visit to facebook is 55 mins
  34. 34. ALMOST EVERY BUSINESS SHOULD BE ON FACEBOOK!</li></li></ul><li>
  35. 35. Twitter<br /><ul><li>Used for B2B, B2C, NFP
  36. 36. the average user is 35-44
  37. 37. Men are more likely to use twitter then women
  38. 38. Twitter uses are highly educated and hignincome</li></li></ul><li><ul><li>Great for quick updates
  39. 39. All "tweets" are 140 characters or less
  40. 40. 20% of users create 80% of content
  41. 41. Unlike Facebook and Linkedin most of your friends on twitter you have never met </li></li></ul><li><ul><li>53% of Twitter users recommend products and companies in their tweets</li></li></ul><li>
  42. 42. Linked In<br /><ul><li>Professional social platform (B2B)
  43. 43. Highly educated
  44. 44. Secure jobs
  45. 45. Decision makers in the family
  46. 46. 58% Male
  47. 47. average user 35-54</li></li></ul><li><ul><li>80% of businesses use Linkedin as a recruitment tool
  48. 48. Executives from all Fortune 500 companies are on Linkedin</li></li></ul><li><ul><li>Used to increase credibility
  49. 49. Great platform for doing business research
  50. 50. Used for personal branding
  51. 51. Top 2 industry users are High Tech and finance followed by manufacturing and medical</li></li></ul><li>
  52. 52. Blogs<br /><ul><li>Used for B2B, B2C or NFP
  53. 53. 77% of internet users read blogs
  54. 54. Blogger or Wordpress
  55. 55. Search friendly
  56. 56. Content rich</li></li></ul><li>
  57. 57. <ul><li>The average company that blogs has 434% more indexed pages
  58. 58. Can be used as a website </li></li></ul><li>
  59. 59. <ul><li>Great for how to videos
  60. 60. Search friendly
  61. 61. Built in audience
  62. 62. Visual
  63. 63. Great for creating viral material
  64. 64. Over half of You Tubes users are under 20 and more men thenwomen</li></li></ul><li>Top 6 Social Media Tips<br />
  65. 65. 1. Have a Plan<br />
  66. 66. 2. Know your Target Market<br />
  67. 67. 3. Quality Over Quantity<br />
  68. 68. 4. Become a Problem Solver<br />
  69. 69. 5. Connect Your Platforms<br />
  70. 70. 6. Create a Schedule<br />
  71. 71. I hope you enjoyed! <br />After the luncheon sign up to be one of the first to receive my FREE<br /> Ebook<br />
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