Jennie Vickers
ZeopardThink
Presented to:
The Association of Certified Fraud Examiners
NZ Chapter
July 2014
zeopard.com
MIN...
Jennie Vickers
Zeopard Think
TITLE TEXT
Zeopard.com
LAWYERS AND DOCTORS
Zeopard.com @jennievickers
LAWYERS DOCTORS
Zeopard.com @jennievickers
Jennie Vickers
Zeopard Think
TITLE TEXT
Zeopard.com
YOUR CLIENTS & CUSTOMERS?
Zeopard.com @jennievickers
https://www.youtu...
!
!
- Forrester Research Inc.!
CUSTOMER EXPERIENCE - DEFINITION
“CX is how your customers
perceive their interactions
with...
CUSTOMER EXPERIENCE REQUIRES…
Managing your business 

from the “Outside In”.!
!
“Bringing the perspective of
your custome...
OUTSIDE IN, PUTTING YOUR CUSTOMER AT THE HEART OF YOUR BUSINESS
Zeopard.com @jennievickers
“The significant problems we have
cannot be solved at the same level of
thinking with which we created them.”
Albert Einste...
“The real true source of power, in any company today is ideas...
Zeopard.com @jennievickers
...the rest is housekeeping” - Marsh Fisher, founder of Century 21
Zeopard.com @jennievickers
MEET YOUR
BRAIN
Zeopard.com @JennieVickers
Zeopard.com @JennieVickers
Zeopard.com
70‘s DISCOVERY
uses feeling!
"big picture" oriented!
imagination rules!
symbols and images!
spatial perception...
Zeopard.com @jennievickers
Left Brain VS Right Brain
I am the left brain. I am a scientist,
a mathematician. I love the familiar.
I categorise. I am accurate. Linear.
Analytic...
I am the right brain. I am creativity.
I am a free spirit. I am passion.
Yearning, sensuality. I am the sound of
roaring l...
Zeopard.com
AND NOW MEET
YOUR NEURAL
NETWORK
@JennieVickers
Zeopard.com @JennieVickers
https://www.youtube.com/watch?v=wyqMJ7o0UH4!
MEET YOUR NEURAL NETWORK
BRAIN CELLS
Zeopard.com @JennieVickers
Zeopard.com
BRAIN CELLS
@JennieVickers
Zeopard.com @JennieVickers
Zeopard.com @JennieVickers
Zeopard.com @JennieVickers
Not divided like this…
Zeopard.com
ASSOCIATIONS
CONNECTIONS
LINKING
IMAGINATION
COLOUR
ASSOCIATIONS
Zeopard.com
ASSOCIATIONS
Find this handout and write down ten
words that you associate with the central
image, as fast as you can
Zeop...
ASSOCIATIONS
Hide your answers and, talking to the two or three
people next to you, without showing your words,
discuss an...
ASSOCIATIONS
Now compare words and see how many words you have
the same as the other two or three people. Words must
be th...
ASSOCIATIONS
Zeopard.com
romance	

red	

passion	

beat	

attack	

chocolate	

blood	

soul
water!
Zeopard.com
LINKING AND CONNECTING
money! change! clothes!
trousers!
long!drop!
plate! dinner! hungry!
stomach!
Zeopard.com
Example from Amy!
LINKING AND CON...
money! dirty! environment!
green!
grass!weed!
strimmer! danger! Dad!
bulkbuys!
LINKING AND CONNECTING
Zeopard.com
Example ...
water!
Zeopard.com
LINKING AND CONNECTING
Your turn and there is a prize for word 10
water! swim! cold!
cough!
syrup!honey!
love! hate! cabbage!
school!
Zeopard.com
LINKING AND CONNECTING
Zeopard.com
COLOUR REALLY MATTERS
@JennieVickers
Zeopard.com
THE POWER OF THE IMAGINATION
@JennieVickers
Finding the magic everywhere!
Zeopard.com
THE POWER OF THE IMAGINATION
@JennieVickers
Rediscovering the fundamentals we learnt in childhood.!
Zeopard.com
THE POWER OF THE IMAGINATION
@JennieVickers
Rediscovering your brain’s ability to see in pictures!
Zeopard.com
THINK OF AN ITEM ON YOUR BUCKET LIST
(OR WISH TO DO BEFORE YOU DIE LIST) AND
SEE IT IN COLOUR AND IMAGE, USING...
Zeopard.com
NO LINEAR INFORMATION MANAGEMENT IN OUR BRAINS
@JennieVickers
Association!
Connection!
Colour!
Zeopard.com
@JennieVickers
BRAIN CELLS
Zeopard.com @JennieVickers
MIND MAPPING
Zeopard.com
@JennieVickers
The Tool that works
for All-brains!
Zeopard.com
MIND MAPPING
!
!
http://www.youtube.com/watch?v=MlabrWv25qQ!
Maximise the ...
Zeopard.com
MAXIMISE THE POWER OF YOUR BRAIN
@JennieVickers
TONY BUZAN
https://www.youtube.com/watch?v=MlabrWv25qQ!
HOW TO READ
A MIND MAP
Zeopard.com
@JennieVickers
HOW TO READ A MIND MAP
Zeopard.com
@JennieVickers
Zeopard.com
@JennieVickers
Zeopard.com
@JennieVickers
Zeopard.com
@JennieVickers
Where on the clock is Disabilities?	

Zeopard.com
@JennieVickers
1. !Take a blank piece paper A4 size 

or larger. Preferably use a paper 

pad.!
!
!
2. !Use the paper landscape!
!
!
3. !...
4. !Create a central image that personally
represents the topic about which you are
writing / thinking.!
!
5. !- Use at le...
The main themes around the central
image are like the chapter headings of 

a book. !
With a Mind Map on “My Holiday” one ...
HOW TO MAIN BRANCHES
As practice for drawing main branches: !
Draw two more main theme branches on the
right side and put ...
Add other main theme branches, by
arranging other ‘chapter headings’. !
Remember to PRINT the word!
and make it fit the lin...
Start to add a second level of thought.
These words or images are linked to the
main branch that triggered them. !
Remembe...
Add a third or fourth level of
data as thoughts come to you.!
Use images as much as you
can instead of, or in addition
to,...
ADDING MORE BRANCHES
Zeopard.com
Draw further main branches:!
-ACCOMMODATION!
-MONEY!
-ACTIVITY!
and now add some sub
bran...
Add a new dimension to your Mind
Maps. Boxes add depth around the
word or image. !
To make some important points stand
out...
Make each Mind Map a little more 





Have fun! Add a little humour,
exaggeration or absurdity wherever you
can. 
Your ey...
Finish off your first Mind Map with:
•  Colour
•  Humour
•  Dimension
•  Imagination
Zeopard.com
FINISHING YOUR FIRST MAP
@J...
Zeopard.com
@JennieVickers
!
!
!
I keep six honest serving-men

(They taught me all I knew);

Their names are What and Why...
Zeopard.com
@JennieVickers
Zeopard.com
@JennieVickers
Using a Mind Map to interview a new client
Instructions:
Grab the template at the back of the s...
Zeopard.com
@JennieVickers
Using a Mind Map to interview a new client
Instructions cont.:
Advisor is going to ask question...
Zeopard.com
@JennieVickers
Here is an example which took only minutes:
4!Zeopard.com
INFLUENCERS CHANGE THEIR APPROACH
@jennievickers
Zeopard.com @jennievickers
Who are you trying to influence and how do they think?
Zeopard.com
Zeopard.com
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
@jennievickers
Find Me:
	

021 274 9737!
!
jennie@zeopard.com!
!
www.z...
Mind Mapping presentation by Jennie Vickers of ZeopardThink to the Association of Certified Fraud Examiners 2014
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Mind Mapping presentation by Jennie Vickers of ZeopardThink to the Association of Certified Fraud Examiners 2014

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Mind Mapping presentation by Jennie Vickers of ZeopardThink presented in July 2014 to the Association of Certified Fraud Examiners New Zealand Chapter. This presentation introduces Mind Mapping and how it can help you and your company or the company that your work for.

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Mind Mapping presentation by Jennie Vickers of ZeopardThink to the Association of Certified Fraud Examiners 2014

  1. 1. Jennie Vickers ZeopardThink Presented to: The Association of Certified Fraud Examiners NZ Chapter July 2014 zeopard.com MIND MAPPING @jennievickers
  2. 2. Jennie Vickers Zeopard Think TITLE TEXT Zeopard.com LAWYERS AND DOCTORS Zeopard.com @jennievickers LAWYERS DOCTORS
  3. 3. Zeopard.com @jennievickers
  4. 4. Jennie Vickers Zeopard Think TITLE TEXT Zeopard.com YOUR CLIENTS & CUSTOMERS? Zeopard.com @jennievickers https://www.youtube.com/watch?v=FSIkjNaICsg!
  5. 5. ! ! - Forrester Research Inc.! CUSTOMER EXPERIENCE - DEFINITION “CX is how your customers perceive their interactions with your company” Zeopard.com @jennievickers
  6. 6. CUSTOMER EXPERIENCE REQUIRES… Managing your business 
 from the “Outside In”.! ! “Bringing the perspective of your customer to every decision you make so you can see why customers’ perceptions are created.”! ! Zeopard.com @jennievickers
  7. 7. OUTSIDE IN, PUTTING YOUR CUSTOMER AT THE HEART OF YOUR BUSINESS Zeopard.com @jennievickers
  8. 8. “The significant problems we have cannot be solved at the same level of thinking with which we created them.” Albert Einstein Zeopard.com @jennievickers
  9. 9. “The real true source of power, in any company today is ideas... Zeopard.com @jennievickers
  10. 10. ...the rest is housekeeping” - Marsh Fisher, founder of Century 21 Zeopard.com @jennievickers
  11. 11. MEET YOUR BRAIN Zeopard.com @JennieVickers
  12. 12. Zeopard.com @JennieVickers
  13. 13. Zeopard.com 70‘s DISCOVERY uses feeling! "big picture" oriented! imagination rules! symbols and images! spatial perception! fantasy based! presents possibilities! risk taking! ! uses logic! detail oriented! facts rule! words and language! order/pattern perception! reality based! forms strategies! practical! LEFT BRAIN RIGHT BRAIN @JennieVickers
  14. 14. Zeopard.com @jennievickers Left Brain VS Right Brain
  15. 15. I am the left brain. I am a scientist, a mathematician. I love the familiar. I categorise. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am. Zeopard.com @JennieVickers LEFT BRAIN @JennieVickers
  16. 16. I am the right brain. I am creativity. I am a free spirit. I am passion. Yearning, sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feet. I am movement. Vivid colours. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be. Zeopard.com @JennieVickers RIGHT BRAIN @JennieVickers
  17. 17. Zeopard.com AND NOW MEET YOUR NEURAL NETWORK @JennieVickers
  18. 18. Zeopard.com @JennieVickers https://www.youtube.com/watch?v=wyqMJ7o0UH4! MEET YOUR NEURAL NETWORK
  19. 19. BRAIN CELLS Zeopard.com @JennieVickers
  20. 20. Zeopard.com BRAIN CELLS @JennieVickers
  21. 21. Zeopard.com @JennieVickers
  22. 22. Zeopard.com @JennieVickers
  23. 23. Zeopard.com @JennieVickers Not divided like this…
  24. 24. Zeopard.com ASSOCIATIONS CONNECTIONS LINKING IMAGINATION COLOUR
  25. 25. ASSOCIATIONS Zeopard.com
  26. 26. ASSOCIATIONS Find this handout and write down ten words that you associate with the central image, as fast as you can Zeopard.com
  27. 27. ASSOCIATIONS Hide your answers and, talking to the two or three people next to you, without showing your words, discuss and speculate how many words you think all 3 or 4 of you will have the same. Zeopard.com
  28. 28. ASSOCIATIONS Now compare words and see how many words you have the same as the other two or three people. Words must be the same plural is not the same as singular etc Zeopard.com How many words that are the same do you have?
  29. 29. ASSOCIATIONS Zeopard.com romance red passion beat attack chocolate blood soul
  30. 30. water! Zeopard.com LINKING AND CONNECTING
  31. 31. money! change! clothes! trousers! long!drop! plate! dinner! hungry! stomach! Zeopard.com Example from Amy! LINKING AND CONNECTING
  32. 32. money! dirty! environment! green! grass!weed! strimmer! danger! Dad! bulkbuys! LINKING AND CONNECTING Zeopard.com Example by Jennie!
  33. 33. water! Zeopard.com LINKING AND CONNECTING Your turn and there is a prize for word 10
  34. 34. water! swim! cold! cough! syrup!honey! love! hate! cabbage! school! Zeopard.com LINKING AND CONNECTING
  35. 35. Zeopard.com COLOUR REALLY MATTERS @JennieVickers
  36. 36. Zeopard.com THE POWER OF THE IMAGINATION @JennieVickers Finding the magic everywhere!
  37. 37. Zeopard.com THE POWER OF THE IMAGINATION @JennieVickers Rediscovering the fundamentals we learnt in childhood.!
  38. 38. Zeopard.com THE POWER OF THE IMAGINATION @JennieVickers Rediscovering your brain’s ability to see in pictures!
  39. 39. Zeopard.com THINK OF AN ITEM ON YOUR BUCKET LIST (OR WISH TO DO BEFORE YOU DIE LIST) AND SEE IT IN COLOUR AND IMAGE, USING ALL YOUR SENSES @JennieVickers
  40. 40. Zeopard.com NO LINEAR INFORMATION MANAGEMENT IN OUR BRAINS @JennieVickers Association! Connection! Colour!
  41. 41. Zeopard.com @JennieVickers
  42. 42. BRAIN CELLS Zeopard.com @JennieVickers
  43. 43. MIND MAPPING Zeopard.com @JennieVickers
  44. 44. The Tool that works for All-brains! Zeopard.com MIND MAPPING ! ! http://www.youtube.com/watch?v=MlabrWv25qQ! Maximise the power of your brain - 
 Tony Buzan! @JennieVickers
  45. 45. Zeopard.com MAXIMISE THE POWER OF YOUR BRAIN @JennieVickers TONY BUZAN https://www.youtube.com/watch?v=MlabrWv25qQ!
  46. 46. HOW TO READ A MIND MAP Zeopard.com @JennieVickers
  47. 47. HOW TO READ A MIND MAP Zeopard.com @JennieVickers
  48. 48. Zeopard.com @JennieVickers
  49. 49. Zeopard.com @JennieVickers
  50. 50. Zeopard.com @JennieVickers
  51. 51. Where on the clock is Disabilities? Zeopard.com @JennieVickers
  52. 52. 1. !Take a blank piece paper A4 size 
 or larger. Preferably use a paper 
 pad.! ! ! 2. !Use the paper landscape! ! ! 3. !Start in the centre.! HOW TO MIND MAP Blank paper allows 360° of freedom to express the full range of your cortical skills, whereas pre-drawn lines restrict the natural flow of your thoughts. ! ! Words and images have more lateral space, so they don’t bump into margins as quickly. ! ! Thoughts start in the centre of our mental world. The Mind Map page reflects this. ! Zeopard.com HOW WHY @JennieVickers
  53. 53. 4. !Create a central image that personally represents the topic about which you are writing / thinking.! ! 5. !- Use at least three colours! !! !- Keep the height and width of the 
 central image to approx 2” or 5cm! ! !- Leave the image open (do not! use a frame)! HOW WHY Zeopard.com ‘A picture is worth a thousand words’. It opens up associations, focuses the thoughts, is fun and results in better recall. ! ! - !Colours stimulate the right cortical !activity of the imagination as well as !capturing and holding attention. ! ! - !This size gives plenty of space for !the rest of your Mind Map. The ! 
 image has its own unique shape. ! ! - !A frame may make the centre a !
 monotony of shape. A free image is !more memorable & enjoyable. ! ! @JennieVickers
  54. 54. The main themes around the central image are like the chapter headings of 
 a book. ! With a Mind Map on “My Holiday” one 
 of the themes could be ‘TRANSPORT’.! ! •  This word is printed in CAPITALS! •  Place on a line of the same length, one word per line! •  The central lines are thick, curved and organic ie like your arm joining your body, or the branch of a tree to the trunk! •  Connect directly to the central! image! HOW WHY Zeopard.com The main themes, connected to the central image on the main branches, allow their relative importance to be seen. ! ! •  One word per line is to catch Key Words only ! •  Printing (versus cursive writing) allows the brain to photograph the image and thus gives easier reading and more immediate recall ! •  Word length = line length. An extra line disconnects thoughts, whereas the same length accentuates the connection! •  Curved lines give visual rhythm and variety and so are easier to remember, more pleasant to do, and less boring! Thicker central lines show importance.! •  Connected to the image because the brain works by association – not by separated disconnected lists! @JennieVickers
  55. 55. HOW TO MAIN BRANCHES As practice for drawing main branches: ! Draw two more main theme branches on the right side and put words onto the lines words connecting to the central image you have drawn for the Mind Map about “My Holiday”:! ! ! ! - DESTINATION?! ! - PACE?! ! ! Zeopard.com @JennieVickers
  56. 56. Add other main theme branches, by arranging other ‘chapter headings’. ! Remember to PRINT the word! and make it fit the line. ! ! ! So all your main themes stand out clearly, and can trigger your subsequent connecting thoughts. HOW WHY Zeopard.com @JennieVickers
  57. 57. Start to add a second level of thought. These words or images are linked to the main branch that triggered them. ! Remember, as before:! •  Lines connect but are thinner! •  Words printed but may be lower case! Your initial words and images stimulate associations. Attach them to whatever word or image triggers them. Allow the ‘random’ movement of your thoughts, you do not have to ‘finish’ one branch before moving on. ! ! •  Connected lines create relationships and a structure. They also demonstrate the level of importance, as from a branch to a twig. ! •  The size and style of the letters provide additional data about their importance and meaning. ! Zeopard.com HOW WHY @JennieVickers
  58. 58. Add a third or fourth level of data as thoughts come to you.! Use images as much as you can instead of, or in addition to, the words.! Allow your thoughts to come freely, meaning you ‘jump about’ the Mind Map as the links and associations occur to you. ! Add some of your own branches, words and images to this Mind Map. Your brain is like a multi-handed ball catcher. The Mind Map allows you to catch whatever ‘thought ball’ is thrown by your brain. Zeopard.com HOW WHY @JennieVickers
  59. 59. ADDING MORE BRANCHES Zeopard.com Draw further main branches:! -ACCOMMODATION! -MONEY! -ACTIVITY! and now add some sub branches and even sub sub branches onto those new main branches ! Remember the rules.! @JennieVickers
  60. 60. Add a new dimension to your Mind Maps. Boxes add depth around the word or image. ! To make some important points stand out. ! ! The outlines will create unique shapes, such as those you find in clouds, and will aid your memory. ! •  They can also show connection between branches by using the same colour outline ! •  These provide immediate visual linking. They can also encourage follow-up and remind you of action you need to take. ! Sometimes enclose branches of a Mind Map with outlines in colour. ! •  Enclose the shape of the branch! •  Use different colours and styles! •  Add arrows and codes between ! •  Information to show the connection! Zeopard.com HOW WHY @JennieVickers NOW ADD PICTURES ONTO BRANCHES OR NEAR BRANCHES!
  61. 61. Make each Mind Map a little more Have fun! Add a little humour, exaggeration or absurdity wherever you can. Your eye / brain will be attracted to your 
 Mind Map.! It will be easier to remember.! It will be more attractive both to you 
 and others. ! ! Your brain will delight in getting the maximum enjoyment from this process. Your brain will then learn faster and recall more effectively. ! ! Planning becomes! more enjoyable. ! colourfulbeautiful Zeopard.com HOW WHY @JennieVickers
  62. 62. Finish off your first Mind Map with: •  Colour •  Humour •  Dimension •  Imagination Zeopard.com FINISHING YOUR FIRST MAP @JennieVickers
  63. 63. Zeopard.com @JennieVickers ! ! ! I keep six honest serving-men
 (They taught me all I knew);
 Their names are What and Why and When
 And How and Where and Who.
 I send them over land and sea,
 I send them east and west;
 But after they have worked for me,
 I give them all a rest.! ! ! Rudyard Kipling! I KEEP SIX HONEST…
  64. 64. Zeopard.com @JennieVickers
  65. 65. Zeopard.com @JennieVickers Using a Mind Map to interview a new client Instructions: Grab the template at the back of the slides. Working with one person near you, decide quickly who is client and who is advisor and conduct a 3 minute interview.
  66. 66. Zeopard.com @JennieVickers Using a Mind Map to interview a new client Instructions cont.: Advisor is going to ask questions guided by the six honest men and client is going to share with them an item off their bucket list. Catch the answers using keywords only on the map template, using colour if you have it and add some images.
  67. 67. Zeopard.com @JennieVickers Here is an example which took only minutes:
  68. 68. 4!Zeopard.com INFLUENCERS CHANGE THEIR APPROACH @jennievickers
  69. 69. Zeopard.com @jennievickers Who are you trying to influence and how do they think?
  70. 70. Zeopard.com
  71. 71. Zeopard.com                 @jennievickers Find Me: 021 274 9737! ! jennie@zeopard.com! ! www.zeopard.com! ! LinkedIn: Jennie Vickers! ! Wordpress: jennievickers.wordpress.com!

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