Jennie introduces us to her customer-centric model that set the legal context in terms of your customer strategy and technical strategy. Jennie Vickers is a New Zealand lawyer, business person, writer and speaker with an impressive depth of knowledge and experience. She’s been researching legal issues around cloud computing for several years now, and she offers an informed perspective to the topic.

1. Jennie Vickers
ZeopardLaw
@jennievickers
Zeopard.com
A Customer Experience Perspective on Putting your Customer
at the heart of your Cloud Computing Strategy and then
understanding the legal issues

2. Zeopard.com
@JennieVickers
JENNIE VICKERS

3. Zeopard.com @jennievickers

4. Zeopard.com
@JennieVickers
8 REASONS FOR YOUR BUSINESS TO USE THE CLOUD
An example of cloud
provider rationale for
going into the Cloud
SUPPLIER!
CLOUD!

5. Zeopard.com
@JennieVickers
PUTTING YOUR CUSTOMER AT THE HEART OF YOUR CLOUD STRATEGY
Our view is that clarity
is only possible if you
put your own customer
at the heart of your
cloud strategy.
We have created a
simple model to help
direct the thinking of
both cloud providers
and cloud customers to
identify the relevant
risks and the
appropriate mitigation.

6. Zeopard.com
@JennieVickers
AN OVERVIEW OF THE MODEL
1. Starting in the middle, hone in on the
specifics of your business: the how,
where, when etc.
4. Final stage is to pull it all together,
mindful of the specifics of your business
and your customer to identify the legal
problems you need to address and the best
technological solutions.
2. Next step is to understand the range
of legal issues which may or may
not be relevant.
!
3. Next step is to identify the range of
technological solutions.
!

8. Zeopard.com
@JennieVickers
THE END RESULT WILL BE CLARITY AROUND HOW TO PUT YOUR
CUSTOMER AT THE HEART OF YOUR CLOUD STRATEGY
The ZeopardLaw Cloud Strategy Model

9. Zeopard.com
@JennieVickers
UNPACKING THE MODEL STEP-BY-STEP

10. Zeopard.com
@JennieVickers
PUTTING YOUR CUSTOMER AT THE HEART OF YOUR CLOUD STRATEGY
Step One What is
your Business Plan
and CX/Customer
Service Strategy?

11. Zeopard.com
@JennieVickers
PUTTING YOUR CUSTOMER AT THE HEART OF YOUR CLOUD STRATEGY
• Is your customer a consumer or a business?
• Where is your customer-NZ or global?
• What are they buying-goods or services or an experience or a
community or everything?
• When are they buying and is it time critical?
• What do they value most about what they buy from you?
• Where are they buying-online or physical?
• Are they buying an element of your technology?
• What info/data about themselves do they give you and what do
you keep and use?

12. Zeopard.com
@JennieVickers
PUTTING YOUR CUSTOMER AT THE HEART OF YOUR CLOUD STRATEGY
What are the answers for your business?

13. Zeopard.com
@JennieVickers
PUTTING YOUR CUSTOMER AT THE HEART OF YOUR CLOUD STRATEGY
Next step is to identify
the legal and other
risks that will need to
be considered
depending on the
specifics of your
business

14. Zeopard.com
@JennieVickers
PUTTING YOUR CUSTOMER AT THE HEART OF YOUR CLOUD STRATEGY
Next step is to identify
the range of
technological solutions.
!

15. Zeopard.com
@JennieVickers
PUTTING YOUR CUSTOMER AT THE HEART OF YOUR CLOUD STRATEGY
Final stage is to pull it all
together, mindful of the
specifics of your business and
your customer to identify the
legal problems you need to
address and the best
technological solutions to get
the right cloud combo for your
business.

16. Zeopard.com
@JennieVickers
THE LEGAL CHAIN OF COMMAND
You have a contract with your customer. What does it say?
You need to check all the links in the chain of contract obligations for the
weakest link.

17. Zeopard.com
@JennieVickers
LINING UP THE TROOPS IN THE LEGAL CHAIN OF COMMAND
• IaaS Provider has contract with whom? What
does it say?
• PaaS Provider has a contract with whom? What
does it say?
• SaaS Provider has contract with whom? What
does it say? How many different SaaS contracts
do you have that connect to your customers?
Your Facebook Page, your Twitter account, Xero,
Salesforce etc etc

18. Zeopard.com
@jennievickers
Find Me:
021 274 9737"
"
jennie@zeopard.com"
"
www.zeopard.com"
"
LinkedIn: Jennie Vickers"
"
Wordpress: jennievickers.wordpress.com"