IntellectualIntellectualPropertyPropertyStuffStuffJune 2013June 2013Jennie Vickers ZeopardLawJennie Vickers ZeopardLawfrom...
LAWTHINK TALKTheThe HerdHerdLEARN
MythsMyths7Now its mineNow its mineIt’s mine I paid for itt’s mine I paid for itI can get it so I can use itcan get it so ...
Myth 1Myth 1It’s not copyright infringementIt’s not copyright infringementif youif you changechange 10 / 20 / 30%10 / 20 /...
QualityQualitynot quantitynot quantitythat countsthat countsIt’sIt’sSubstantialSubstantial partpartof original owner’s wor...
Let’s getLet’s getCreativeCreative•photos - buy or get snappingphotos - buy or get snapping•music - buy (unless you got sk...
Let’s getLet’s getCreativeCreative•photos - get snappingphotos - get snapping•music - buy (unless you got skill)music - bu...
Myth 2Myth 2CreatorsCreatorsown their worksown their worksII paidpaid forfor ititIt’s mineIt’s mine
ButBut when made underwhen made underEmploymentEmploymentWhat’s mine is mineWhat’s mine is mineWhat’s yours isWhat’s yours...
oror CommissionedCommissionedmake sure the contractmake sure the contractsays sosays soWhat’s yours isWhat’s yours is mine...
Let’s getLet’s getCreativeCreative•Beware if employeeBeware if employee•Written agreementWritten agreementMyth 2Myth 2
Myth 3Myth 3so I can use itso I can use itI can get itI can get itIt’s ok if I download itIt’s ok if I download itfrom the...
AccessibleAccessibledoes not equaldoes not equaluseableuseable
Let’s getLet’s getCreativeCreative•photos - get snappingphotos - get snapping•music - buy (unless you got skill)music - bu...
Myth 4Myth 4I bought the CDI bought the CDso I can use theso I can use themusic how I likemusic how I likefor thefor the C...
does not equaldoes not equalbuying the right to playbuying the right to playit in publicit in publicbuying a cd...buying a...
TwoTwo aspects:aspects:APRA / PPNZAPRA / PPNZ•composer(s) of song-lyrics andcomposer(s) of song-lyrics andtunetune•owner o...
Let’s getLet’s getCreativeCreative•get royalty free musicget royalty free music•get things writtenget things writtenor pla...
Myth 5Myth 5I own a trademark so I canI own a trademark so I canstop everyonestop everyoneis mineis mineZeopardZeopard
45 classes45 classes10 year protection10 year protectionTrademarkTrademark
Let’s getLet’s getCreativeCreative•register .com firstregister .com first•register trademarkregister trademark•Possible cl...
Myth 6Myth 6I came up with theI came up with theidea, so no one elseidea, so no one elsecan use itcan use itIt’s my ideaIt...
Myth 6Myth 6There is no copyright in anThere is no copyright in anidea - only the expression ofidea - only the expression ...
Let’s getLet’s getCreativeCreative•Constant evolutionConstant evolution•Yes and, yes but...Yes and, yes but...•Unique enca...
Myth 7Myth 7AcknowledgementAcknowledgementdoes not give userdoes not give userrightsrightsI saidI saidthanksthanksYes and,...
Let’s getLet’s getCreativeCreative•Creative commonsCreative commons•Get respectfulGet respectfulMyth 7Myth 7
CreativeCreativeCommonsCommons
Andrew MagillAndrew Magill
LAWTHINK TALKTheThe HerdHerdLEARN
Intellectual Property Myths and Social Media June 2013
Intellectual Property Myths and Social Media June 2013
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Intellectual Property Myths and Social Media June 2013

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Intellectual Property myths busted! Originally delivered by Jennie Vickers of ZeopardLaw to the National Speakers Association. Jennie covers 7 myths surrounding Intellectual Property with a special focus on Social Media. Social Media is a platform that many of us use on a day to day basis without knowing the rules and implications of our own or others IP. Delivered by a lawyer with over 25 years experience, this presentation enables anyone to easily understand the law.

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Intellectual Property Myths and Social Media June 2013

  1. 1. IntellectualIntellectualPropertyPropertyStuffStuffJune 2013June 2013Jennie Vickers ZeopardLawJennie Vickers ZeopardLawfromfromJennie Vickers the Myth-busterJennie Vickers the Myth-buster
  2. 2. LAWTHINK TALKTheThe HerdHerdLEARN
  3. 3. MythsMyths7Now its mineNow its mineIt’s mine I paid for itt’s mine I paid for itI can get it so I can use itcan get it so I can use itI paid for the CDpaid for the CDZeopard is mineZeopard is mineIt’s my idea, hands offt’s my idea, hands offI said thankssaid thanks
  4. 4. Myth 1Myth 1It’s not copyright infringementIt’s not copyright infringementif youif you changechange 10 / 20 / 30%10 / 20 / 30%MineMineNow it’sNow it’s
  5. 5. QualityQualitynot quantitynot quantitythat countsthat countsIt’sIt’sSubstantialSubstantial partpartof original owner’s workof original owner’s work
  6. 6. Let’s getLet’s getCreativeCreative•photos - buy or get snappingphotos - buy or get snapping•music - buy (unless you got skill)music - buy (unless you got skill)•written word - create ownwritten word - create ownexpressionexpressionMyth 1Myth 1
  7. 7. Let’s getLet’s getCreativeCreative•photos - get snappingphotos - get snapping•music - buy (unless you got skill)music - buy (unless you got skill)•written word - yes and, yeswritten word - yes and, yesbut...but...Myth 1Myth 1
  8. 8. Myth 2Myth 2CreatorsCreatorsown their worksown their worksII paidpaid forfor ititIt’s mineIt’s mine
  9. 9. ButBut when made underwhen made underEmploymentEmploymentWhat’s mine is mineWhat’s mine is mineWhat’s yours isWhat’s yours is minemine
  10. 10. oror CommissionedCommissionedmake sure the contractmake sure the contractsays sosays soWhat’s yours isWhat’s yours is minemine
  11. 11. Let’s getLet’s getCreativeCreative•Beware if employeeBeware if employee•Written agreementWritten agreementMyth 2Myth 2
  12. 12. Myth 3Myth 3so I can use itso I can use itI can get itI can get itIt’s ok if I download itIt’s ok if I download itfrom the netfrom the net
  13. 13. AccessibleAccessibledoes not equaldoes not equaluseableuseable
  14. 14. Let’s getLet’s getCreativeCreative•photos - get snappingphotos - get snapping•music - buy (unless you got skill)music - buy (unless you got skill)•written word - yes and, yeswritten word - yes and, yesbut...but...Myth 3Myth 3•Creative Comms / royalty freeCreative Comms / royalty free
  15. 15. Myth 4Myth 4I bought the CDI bought the CDso I can use theso I can use themusic how I likemusic how I likefor thefor the CDCDI paidI paid
  16. 16. does not equaldoes not equalbuying the right to playbuying the right to playit in publicit in publicbuying a cd...buying a cd...
  17. 17. TwoTwo aspects:aspects:APRA / PPNZAPRA / PPNZ•composer(s) of song-lyrics andcomposer(s) of song-lyrics andtunetune•owner of the recordingowner of the recording
  18. 18. Let’s getLet’s getCreativeCreative•get royalty free musicget royalty free music•get things writtenget things writtenor played for youor played for you•Creative CommonsCreative CommonsMyth 4Myth 4www.castlemusic.co.nzwww.castlemusic.co.nzwww.istock.comwww.istock.com
  19. 19. Myth 5Myth 5I own a trademark so I canI own a trademark so I canstop everyonestop everyoneis mineis mineZeopardZeopard
  20. 20. 45 classes45 classes10 year protection10 year protectionTrademarkTrademark
  21. 21. Let’s getLet’s getCreativeCreative•register .com firstregister .com first•register trademarkregister trademark•Possible classes - 35, 41 ?Possible classes - 35, 41 ?Myth 5Myth 5•Use it or lose itUse it or lose it
  22. 22. Myth 6Myth 6I came up with theI came up with theidea, so no one elseidea, so no one elsecan use itcan use itIt’s my ideaIt’s my ideahands offhands off
  23. 23. Myth 6Myth 6There is no copyright in anThere is no copyright in anidea - only the expression ofidea - only the expression ofan ideaan ideaIt’s my ideaIt’s my ideahands offhands offWhat’s the difference?What’s the difference?
  24. 24. Let’s getLet’s getCreativeCreative•Constant evolutionConstant evolution•Yes and, yes but...Yes and, yes but...•Unique encapsulationUnique encapsulationMyth 6Myth 6
  25. 25. Myth 7Myth 7AcknowledgementAcknowledgementdoes not give userdoes not give userrightsrightsI saidI saidthanksthanksYes and, yes but...Yes and, yes but...
  26. 26. Let’s getLet’s getCreativeCreative•Creative commonsCreative commons•Get respectfulGet respectfulMyth 7Myth 7
  27. 27. CreativeCreativeCommonsCommons
  28. 28. Andrew MagillAndrew Magill
  29. 29. LAWTHINK TALKTheThe HerdHerdLEARN
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