• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Worldwide ERC® Event Concept
 

Worldwide ERC® Event Concept

on

  • 1,183 views

Georgeotown University Master of Public Relations. Worldwide ERC® Event Concept

Georgeotown University Master of Public Relations. Worldwide ERC® Event Concept

Statistics

Views

Total Views
1,183
Views on SlideShare
1,183
Embed Views
0

Actions

Likes
0
Downloads
22
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Worldwide ERC® Event Concept Worldwide ERC® Event Concept Document Transcript

    • 2 E Event Concept : Worldwide ERC® + + + + + + + + + + + + + + + +
    • Table of Contents INTRODUCTION ....................................................... 3 WORLDWIDE ERC® MISSION & VISION .................................................................. 3 PURPOSE OF WORLDWIDE ERC® .......................................................................... 3 PURPOSE OF EVENT ................................................................................................ 3 OBJECTIVES .............................................................................................................. 4 INSIGHTS .................................................................. 4 INDUSTRY LANDSCAPE ........................................................................................... 4 Current statistics in U.S. domestic employee relocation........................................... 4 Cost of U.S. Domestic Transfers ............................................................................. 5 International Relocation ........................................................................................... 5 STRENGTHS .............................................................................................................. 5 WEAKNESS ................................................................................................................ 6 OPPORTUNITY .......................................................................................................... 6 THREATS ................................................................................................................... 7 WORLDWIDE ERC® EVENT AUDIENCE PROFILE .................................................. 7 WORLDWIDE ERC® STAKEHOLDERS ..................................................................... 9 WORLDWIDE ERC® MEMBER COMMUNICATION PLAN ........................................ 9 CREATING THE EXPERIENCE .............................. 10 T-H-E-M-E ................................................................................................................. 10 4E’S: ENTERTAINMENT, EDUCATION, ESCAPIST, ESTHETICS........................... 13 WOW: SIGNATURE MOMENT ................................................................................. 15 VALUE PROPOSITION ............................................................................................. 16 4Ps: PRODUCT, PLACE, PRICE, PROMOTION ...................................................... 16 OUTCOMES ............................................................ 18 EVALUATION SCORECARD .................................................................................... 18 EVALUATION SCORECARD RESULTS ................................................................... 19 EVALUATION SCORECARD RESULTS ................................................................... 19 EVALUATION SCORECARD RESULTS ................................................................... 20 MEASUREMENT ...................................................................................................... 21 BUDGET ................................................................................................................... 21 APPENDIX .............................................................. 22 Appendix A. Menu ..................................................................................................... 23 Appendix B. Bulletin Board ........................................................................................ 24 Appendix C. Evaluation Form Postcard ..................................................................... 25 Appendix D. Recipe for Success Journal ................................................................... 26 Appendix E. Save the Date Mailer ............................................................................. 28 Appendix F. Name Tag.............................................................................................. 29 Appendix G: Signage................................................................................................. 30 Appendix H. Schedule of Events ............................................................................... 31 Appendix I. Neighborhood Map Example................................................................... 32 Appendix J. Marketing Timeline ................................................................................. 33 Appendix K. Budget ................................................................................................... 33 Event Concept: Worldwide ERC® July 2009 2 2 E Experience Events
    • INTRODUCTION WORLDWIDE ERC® MISSION & VISION To empower global workforce professionals to enhance their partnerships, skills, knowledge, productivity, business strategy, talent management, profitability, and career potential; and to build upon Worldwide ERC®’s reputation as the preeminent organization to bring workforce mobility expertise and global reach to its members and to employers around the world. PURPOSE OF WORLDWIDE ERC® Worldwide ERC® is the workforce mobility association for professionals who oversee, manage, or support U.S. domestic and international employee transfer. As a membership association, Worldwide ERC® provides a wealth of products and services that contribute to the success of our members. The organization provides exclusive access to robust and constantly refreshed information, valuable networking and benchmarking opportunities and tools for career success in this constantly changing industry. PURPOSE OF EVENT Every year, Worldwide ERC® executes the three-day Worldwide ERC® Global Workforce Symposium where leaders in global workforce mobility can network, strategize and share ideas for thriving in the global marketplace. The event serves to provide outstanding educational sessions, an opportunity to engage with dynamic speakers, an environment in which to explore new products and services, and a networking opportunity to benchmark with fellow peers. Event Concept: Worldwide ERC® July 2009 3 2 E Experience Events
    • OBJECTIVES  Create a sense of common community and engagement among attendees that will increase attendance in the upcoming years  Increase attendance at the 2010 Global Workforce Symposium by 10% among corporate attendance  Maintain seven sponsors and 100 exhibitors INSIGHTS INDUSTRY LANDSCAPE The current economy has significantly impacted domestic employee relocation in the U.S. In Particular, due to the fall in the real estate industry, many employees and their families are now reluctant to relocate to other parts of the country. Plunging home value has exacerbated this problem and subsequently, employers are finding it more expensive and difficult to persuade employees to take on assignments in other locations. Worldwide ERC® 2007 transfer volume and cost survey indicates that 71% of transferred employees were reluctant to do so due to the depressed housing market. Worldwide ERC® 2009 benchmarking study cites spouse reluctance to leave his/her job as a major reason for transferees’ reluctance to move. Current statistics in U.S. domestic employee relocation  On the average, 800,000 household moves related to job transfers  $24 billion spent annually on corporate relocation  $16 billion on relocation by Worldwide ERC® member corporations  $16.3 million average each company spends yearly on relocation  On average, Worldwide ERC® member companies transfer 381,000 people domestically every year  450,000 employer assisted relocation moves per year Event Concept: Worldwide ERC® July 2009 4 2 E Experience Events
    •  1/3 of the 381,000 transfers are new hires  2/3 of the transfers are current employees  Approximately 45% are homeowners and 55% are renters Cost of U.S. Domestic Transfers  Current employee homeowner: $76,600  New hire homeowner: $61,929  Current employee renter: $22,112  New hire renter: $18,355 International Relocation From the employer strategic perspective, top corporate reasons for global mobility of their workforce include:  Filling local skills gap  Transfer of knowledge  Career development  Developing global competencies STRENGTHS Worldwide ERC® is the preeminent institution in the employee relocation industry both domestic and global. They offer member organizations a unique platform to network and to gain knowledge in contemporary issues, trends, and best practices in the industry through research, training, and education. The employee relocation industry is crucial to the U.S. economy as corporate employee relocation is a $24 billion industry, Worldwide ERC® member companies account for $16 billion annual employee relocation spending. Event Concept: Worldwide ERC® July 2009 5 2 E Experience Events
    • Worldwide ERC® has a strong membership base boasting approximately 12,000 members worldwide; 1,600 corporations, 10,000 service industry members. Members come from a large swath of the industry; corporations, destination service providers, global mobility specialists, HR managers, real estate agents, accommodation, and cultural training providers. WEAKNESS An industry weakness that weighs heavily is the housing market. The housing market to the industry renders companies vulnerable to the fluctuations of the economy particularly the real estate market. The real estate slump affects employee relocation programs around the country; approximately 45% of annual transferees of member companies are homeowners. Another weakness in the industry is that there is inadequate intercultural training for employees and families in global relocation programs. The disconnect between policies on cross-cultural training and actual practices as per the GMAC Global Relocation survey show that 8 out of 10 companies consider cultural training very important, yet only a quarter of those companies make cultural training mandatory for international assignments. OPPORTUNITY Given the current volatility of the economy, there is no better time for corporations to reassess their employee relocation policies and programs to match their local and global business objectives. There is a subsequent increasing number of companies trending towards more efficient and leaner approaches including an emphasis on controlling costs. Employers are relocating only when absolutely necessary for meeting corporate objectives. Event Concept: Worldwide ERC® July 2009 6 2 E Experience Events
    • To minimize assignment failure, more companies are increasingly employing international adaptability assessment to screen employees for global assignments. THREATS Employees are reluctant to relocate due to depressed real estate economy, and more companies are reporting employee rejection of relocation offers due to housing related concerns. Assignment refusals are also due to cultural and family concerns. Also a threat to the industry is the strict regulatory environment in global workforce mobility. Other externalities such as global health epidemics pose a threat. WORLDWIDE ERC® EVENT AUDIENCE PROFILE  Demographic: ERC’s primary audience is made up of 30-60 year-old men and women with a dominant percentage in the 40-50 year-old age category. Sixty percent of ERC’s member are females ranging in age from 30-50 years old and are considered female baby boomers. A majority of the members are middle managers and the decision makers at their company.  Geographic: Among ERC’s 12,000 members, 11,000 are located in the US, 500 in Asia Pacific, and 500 in Europe. Members in the United States are spread out everywhere, with large membership in the Northeast, Texas and California.  Economic: This group makes most of the money-making decisions in their households and is expected to spend close to a trillion dollars on goods and services this year. In particular, Women's decision- making authority has grown in part because more households are headed by women -- 27% at last count, a fourfold increase since 1950. Their buying power has grown, too. In the past three decades, Event Concept: Worldwide ERC® July 2009 7 2 E Experience Events
    • men's median income has barely budged -- up just 0.6% -- while women's has soared 63%. Specifically, 75% of women with the title of vice-president or higher at Fortune 500 companies out earn their husbands, bringing home on average 68% of household income. In total, some 30% of working women out earn their husbands.  Attitude: This group is described as assertive, results-oriented and affluent. This group likes being part of a group, being socially connected, and feels that family and nurturing friendships are important for their well-being. In particular, female boomers are educated, seek immediate gratification and live longer than their male counterparts. They also like value and customization, and seek immediate gratification and achievement. This female crowd has changed the expectations between work and family life, and make up close to half of the workforce today. For these reasons, this group works hard to balance work, while taking care of their children and their parents. This group is also experiencing menopause, which can lead to irritability, anxiety, fatigue, tension, mood swings, lack of motivation, insomnia and many more emotional feelings; depression is another symptom of menopause and is quite common in this age group.  Behavior: Baby boomers are a loyal bunch. Once you establish a relationship and provide guidance, products and services they need in a compassionate manner, referrals are common. In particular, female consumers of all ages make more than 80% of discretionary purchases. Females in this group also research more extensively and are less likely to be influenced by ads. As a whole, more than 60% of boomers, both men and women, are avid consumers of social media, according to Forrester Research. According to Facebook, Event Concept: Worldwide ERC® July 2009 8 2 E Experience Events
    • since September 2008, the number of women over 55 on the site has tripled and makes up the social network's fastest-growing age group. WORLDWIDE ERC® STAKEHOLDERS WORLDWIDE ERC® MEMBER COMMUNICATION PLAN Worldwide ERC® currently utilizes a variety of communication channels to communicate with their vast audience. These channels include:  Worldwide ERC® website  Four company publications  Mobility Magazine  Monthly member e-newsletters: Express, Grassroots Netnews  Twice monthly e-newsletter Globility  Unlimited e-mail outreach Event Concept: Worldwide ERC® July 2009 9 2 E Experience Events
    •  Social media platforms:  Community Blog  Facebook  LinkedIn  Online Discussion boards  Annual Company Events: These events offer members the opportunity to gain knowledge, build business, strategize, and exchange ideas for thriving in the challenging global marketplace. Worldwide ERC® offers the following events:  Spring conference: National Relocation Conference  Fall conference: Global Workforce Symposium CREATING THE EXPERIENCE T-H-E-M-E  Theme: “Building a Community Neighborhood; the Worldwide ERC® Neighborhood. Regardless of where you hail from, big city or small town, the desire for a sense of community is universal! Ways in which we’ll create this sense of community include:  Name Tags: Color coded name tags based on the five regions of the country. Name tags will also feature neighbors’ city and state.  Community Bulletin Boards: Each day, bulletin boards placed throughout the event featuring a question about issues that both affect the community as a whole as well as individual neighbors. Neighbors will be encouraged to “post” responses on color coded post-its or note cards. The same question will be posted on Facebook and LinkedIn groups, allowing those who are unable to attend to participate via social media outlets. Additionally, there will be several Worldwide ERC® Event Concept: Worldwide ERC® July 2009 10 2 E Experience Events
    • bulletin boards that simply feature community news items for neighbors.  Evaluations: Post cards with event feedback questions will be created instead of traditional evaluation forms. Neighbors will be able to “mail” their post cards by placing them in a Worldwide ERC® “mail box” at the registration area or by taking them home and actually mailing them back at their leisure.  Theme Concept: Plan Theme Concept Attendees Neighbors Exhibit Hall Neighborhood ERC Staff Welcome Wagon Floor Plan Map First Timers New Neighbors General Sessions Town Hall Meetings Breakout Sessions City Council Networking Sessions Neighborhood block party Evaluations Forms Post cards Evaluation box Mail box Event signage Street signs Check-in Moving in Exhibitors/Aisles Neighborhood shops and Where business happens Main Street Final Night Event Cookout at the ERC park  Harmonize impressions with positive cues: All Town Hall and sessions are welcoming, comfortable, and even cozy. Neighbors get to know each other at networking activities. The Welcome Wagon is always upbeat and engaging and all staff is actively participating in their themed roles. Providing enough networking opportunities to ensure neighborhood integration, thus eliminating existing cliques. Ensure that all “neighbors” feel welcome before, during, and after the event. Social media tools (LinkedIn & Facebook) will be used to Event Concept: Worldwide ERC® July 2009 11 2 E Experience Events
    • engage registrants before and after the event making them feel welcomed, remembered, and appreciated.  Eliminate negative cues: Eliminate cues that would make anyone feel out of place or unwelcome i.e. extra emphasis places on first timers.  Mix in Memorabilia: Upon check in attendees will receive their choice of a cookbook focused on recipes from different regions across the country. The Worldwide ERC® staff will also be asked to submit their favorite family recipe and have bound together or inserted in the welcome packets. In an effort to mix in memorabilia, neighbors will receive their choice of two different cookbooks rather than traditional gift items such as water bottles and key- chains. Cookbooks can be purchased through Barnes & Noble for approximately $5-$10 each. Autographed memorabilia from food network that will be raffled at the closing cookout. Upon arriving, Neighbors will also receive “Recipe for Success” spiral bound blank notebooks allowing them to take notes and jot down ideas at the Town Hall Meetings and Networking sessions. A sample “Recipe for Success” journal is included in this proposal.  Engage all Five Senses:  Touch: All Worldwide ERC® staff members will be required to shake each Neighbors hands upon check in “moving into the neighborhood”.  Sight: All onsite signage, sessions and meal events will be decorated and created with the neighborhood theme in mind i.e. session signage will look like street signs. Additionally, all event materials (digital and print) such as marketing brochures, Save the Date cards, e-mail communications and social media outlets will be integrated to feature characteristics of the neighborhood theme. Event Concept: Worldwide ERC® July 2009 12 2 E Experience Events
    • Photos will be taken throughout the three day event and put into a power point show for the final night dinner. Photos will also be added at the end of each day to the Facebook and LinkedIn groups.  Taste & Smell: All meal events will feature “comfort foods” reminiscent of neighborhood potluck dinners, BBQs and the like. Snack breaks will feature popcorn, ice cream, Rice Krispy Treats, lemonade, milk and other family favorites. Complete menu recommendations are included in this proposal. Ideas for inspiration can also be found at: www.teriskitchen.com.  Sound: Theme Song. Before all Town Hall and sessions, a portion of a theme song such as “Pink Houses” (by John Cougar Mellencamp) or “Homeward Bound” (by Simon and Garfunkel) will be played instead of announcements or bell ringers, alerting neighbors of the start of sessions. 4E’S: ENTERTAINMENT, EDUCATION, ESCAPIST, ESTHETICS  Entertainment: We will be staging an “All-American” Neighborhood. The exhibit hall real estate will be used to create a live, closed-knit community. The Neighbors (attendees) will be welcomed by the welcome wagon (internal Worldwide ERC® staff) upon registration and given a town map (floor plan), as they meet their new neighborhood and neighbors. Exhibit aisles will be designed as streets/sidewalks accompanied by street signs, directive maps, park benches, and recyclable trash bins. Community theme song will be introduced and event will end in a communal neighborhood cookout/picnic with potluck food and live chefs for entertainment. This closing cookout will provide plenty of time for new neighbor networking opportunities! Event Concept: Worldwide ERC® July 2009 13 2 E Experience Events
    •  Education: Neighbors (attendees) will be introduced to their new neighborhood and encouraged to meet new neighbors. Neighbors can find more information at the community bulletin board, which provides information about the Worldwide ERC® neighborhood/community breakdown, company news, opportunities and a feedback drop box. (here is our opportunity to provide/explain the basis for Worldwide ERC® neighborhood theme and really connect with attendees!- put close to entrance so attendees can immediately educate themselves about the event and know what to expect). Other educational opportunities will be found at “town hall” meetings, including educational and development sessions, roundtable sessions and keynote speakers. Educational sessions will uphold the theme and be given topic/neighborhood related titles.  Escapist: The second attendees walk through the door and put on their nametags they become a part of the new community. Essentially, they will be playing the role of a newcomer in a neighborhood and need to familiarize themselves with the new surroundings. This is their opportunity to immerse, explore, and acquaint themselves with a new, exciting community.  Esthetic: The event will mirror that of a bustling community with street ways, sidewalks, city benches, town halls, potluck picnics, and a diverse group of neighbors. This authentic environment will make attendees (passively) feel like they’re strolling through a new community. Event Concept: Worldwide ERC® July 2009 14 2 E Experience Events
    • WOW: SIGNATURE MOMENT The event’s signature moment will take place at the closing neighborhood cookout on the Thursday night of the conference. This closing cookout will take the shape of a traditional community barbecue where all neighbors can have the opportunity to meet and network, while enjoying music, potluck-style food, plenty of refreshments, and participate in trivia games for prizes. The dining hall will be transformed into a local public park equipped with picnic-style furniture and décor. This neighborhood picnic will provide a casual, relaxed and engaging dining experience for all neighbors. Post-dinner trivia game centered on Workforce Mobility topics. Can be used a conference review session where each table competes.  Suggested Picnic Menu  Barbecue chicken  Hot dogs and hamburgers  Veggie Pasta Salad  Regular tossed salad  Potato Salad  Corn on the cob  Bread  Pop corn  Rice Crispy treats  Novelty Ice Cream bars  Lemonade  Iced tea  Beer  Suggested ideas and props to include:  Refreshments in coolers  Picnic baskets at every table with bread and butter  Furniture covered in picnic table coverings Event Concept: Worldwide ERC® July 2009 15 2 E Experience Events
    •  Community benches  Fresh flowers  Tent/canopy VALUE PROPOSITION Worldwide ERC® Global Workforce Symposium provides a sense of community by cultivating personal and business relationships that empower and educate global workforce professionals to thrive and adapt in a constantly changing industry at a competitive price. 4Ps: PRODUCT, PLACE, PRICE, PROMOTION  Product: The 2010 Worldwide ERC® Global Workforce Symposium. The leaders in global workforce mobility will be networking, strategizing and sharing ideas for thriving in the global marketplace. Providing members with networking and education opportunities is a critical element to the events success.  Place: Seattle, Washington  Price: Worldwide ERC® Members $1,095 $1,195 $1,295 Non-Worldwide ERC® Members $1,295 $1,395 $1,495 Conference Guest Package $195 $195 $225 Global Mobility Specialist (GMS™)Training: Single modules, each $450 $450 $450 Package of all three modules $1,195 $1,195 $1,195  Promotion: To promote the event, Worldwide ERC® will engage members before, and after the event. Worldwide ERC® will use the following channels to integrate all marketing and communications efforts: Event Concept: Worldwide ERC® July 2009 16 2 E Experience Events
    •  Web site: Starting in June 2010 ERC will promote the event on the main page of their website. They will also launch the event page, so that members can register and learn more about the event.  Newsletters (print and electronic): Worldwide ERC® will feature updates on the event through their company publications; Mobility Magazine, Express, Grassroots Netnews, and the e-newsletter Globilty.  Direct mail: Direct mail will be the first step in promoting the event. ERC will send a "Save the Date" direct mail to their members the first week of June 2010.  Word-of-mouth: Previous attendees will hopefully encourage their colleagues and new members to attend the event.  Social media (LinkedIn & Facebook): A LinkedIn and Facebook group for the event will be created so that members who have registered and are attending the event the event can see who is going and start discussions about the event.  Email: Weekly announcements and updates about the event will be sent to potential attendees through email blasts. Monthly surveys will be sent to those who registered to identify the sessions that they are interested in attending as well as topics for corporate attendees. Event Concept: Worldwide ERC® July 2009 17 2 E Experience Events
    • OUTCOMES EVALUATION SCORECARD  Scorecard evaluation based off of evaluation card feedback  The purpose of the scorecard is to identify strengths and weaknesses that will assist with future Symposiums *SAMPLE* SCORECARD MATRIX What was the best part of Were the Town Hall Meetings Will you attend the Sympoium Did you leave with at least one Symposium? Informative? next year? big idea? Town Hall 20 Yes 1320 Yes 1365 Yes 1350 Break Out Sessions 30 No 10 No 1 No 5 Welcome Reception 20 Somewhat 45 Maybe 9 Somewhat 20 Closing Reception 385 Total 1375 Total 1375 Total 1375 Of approximately 1400 attendees, 1375 responded (for the purpose of our *sample* scorecard). Training 20 Gifts 300 Food 110 Location 90 Net- working 280 Outreach 100 Activities 20 Total 1375 Event Concept: Worldwide ERC® July 2009 18 2 E Experience Events
    • EVALUATION SCORECARD RESULTS  Best part of the Symposium *Sample Score* 400 350 300 # Participating Attendees 250 200 150 100 50 0 C Tr B W G Fo Lo N O A lo re et ct ift ut ai el od ca si ak -w iv ni s re co ng ti o iti ng ac or m O es n ki ut e h Re ng R Se ce ec pt ss ep io io tio n sn n Score Category  Informative Town Hall Meetings *Sample Score* 1% 3% Yes No Somewhat Event Concept: Worldwide ERC® July 2009 19 2 96%E Experience Events
    • EVALUATION SCORECARD RESULTS  Projected Attendance for Next Year *Sample Score* 0% 1% Yes No Maybe 99%  Projected Attendance for Next Year *Sample Score* 0% 1% Yes No Somewhat 99% Event Concept: Worldwide ERC® July 2009 20 2 E Experience Events
    • MEASUREMENT By establishing quantifiable objectives for the event, for internal strategy purposes, Worldwide ERC® will be able to utilize baseline data such as current registrants, sponsors and exhibitors to establish a strategy, implement the strategy, and measure outcomes of the strategy. By instituting a comprehensive communication and marketing strategy, executing an event which engages attendees and provides value to members, and creating an evaluation scorecard, Worldwide ERC® will be able to align outcomes with initial goals to measure the success of the objectives established. BUDGET The full budget can be reviewed under Appendix K. Below is an overview of the total income, total expenses, and subsequent revenue. The anticipated revenue match almost exactly to the budget outline provided by the client. Numbers and sections were altered to comply with the Event Concept. The majority of budgetary changes occurred with items such as gifts and food/refreshments.  Total Income: $1,375,550  Total Expenses: $1,108,400  Revenue: $267,150 Event Concept: Worldwide ERC® July 2009 21 2 E Experience Events
    • APPENDIX Appendix A. Menu: 23 Appendix B. Bulletin Board: 24 Appendix C. Evaluation Form Postcard: 25 Appendix D. Recipe for Success Journal: 26 Appendix D. Recipe for Success Journal: 27 Appendix E. Save the Date Mailer: 27 Appendix F. Name Tag: 29 Appendix G: Signage: 30 Appendix H. Schedule of Events: 31 Appendix I. Neighborhood Map Example: 32 Appendix J. Marketing Timeline: 33 Appendix K. Budget: 34 Event Concept: Worldwide ERC® July 2009 22 2 E Experience Events
    • Appendix A. Menu Wednesday Thursday Thursday Thursday New Professionals Block Party & Opening Block Party Morning Coffee Symposium Luncheon Afternoon Block Party Rice Krispies Treats Coffee Fajita Buffet Rice Krispies Treats Cracker Jacks Milk/Chocolate Milk Cracker Jacks Erin's Gourmet Popcorn Bakery Selection Erin's Gourmet Popcorn Fresh Whole Fruit Fresh Whole Fruit Fresh Carrots and Celery Fresh Carrots and Celery Novelty Ice Cream Bars Novelty Ice Cream Bars Apple Cider Oreo Cookies Lemonade Apple Cider Milk/Chocolate Milk Lemonade Seattle-Style Tapas Station Milk/Chocolate Milk Mashed Sweet Potatoes Mashed Potatoes Cider Coleslaw Traditional Coleslaw Friday Friday Friday Morning Coffee Morning Block Party Box Lunches Coffee Rice Krispies Treats Selection of sandwiches Milk/Chocolate Milk Pudding Cups Side Salad Bakery Selection Mini Muffins Potatoe Chips Fresh Whole Fruit Mini Babybel Cheese Apple Cider Fresh Fruit Lemonade Chocolate Chip Cookie Milk/Chocolate Milk Event Concept: Worldwide ERC® July 2009 23 2 E Experience Events
    • Appendix B. Bulletin Board Event Concept: Worldwide ERC® July 2009 24 2 E Experience Events
    • Appendix C. Evaluation Form Postcard Event Concept: Worldwide ERC® July 2009 25 2 E Experience Events
    • Appendix D. Recipe for Success Journal Event Concept: Worldwide ERC® July 2009 26 2 E Experience Events
    • Event Concept: Worldwide ERC® July 2009 27 2 E Experience Events
    • Appendix E. Save the Date Mailer Event Concept: Worldwide ERC® July 2009 28 2 E Experience Events
    • Appendix F. Name Tag Event Concept: Worldwide ERC® July 2009 29 2 E Experience Events
    • Appendix G: Signage WORLDWIDE ERC WORLDWIDE ERC REGISTRATION ROAD GENERAL SESSION LANE WORLDWIDE ERC MINGLE CIRCLE Event Concept: Worldwide ERC® July 2009 30 2 E Experience Events
    • Appendix H. Schedule of Events Wednesday, October 27, 2010 Thursday, October 28, 2010 Time Session Location Time Session Location 7:00 a.m. – 6:00 p.m. Symposium South Lobby 7:00 a.m. – 9:00 p.m. Symposium South Lobby Registration/Informatio Registration/Informatio n Desk n Desk 10:00 – 10:30 a.m. Morning Coffee South Lobby 8:00 a.m. – 4:00 p.m. GMS Training Module 3 TBD – The Intercultural 10:30 a.m. – 4:30 p.m. (separate registration) TBD Challenge 10:30 a.m. – 12:00 p.m. City Council Meeting 2AB, 3AB, and 602-620 2:00 p.m. – 5:00 p.m. Introduction to the TBD NEW BMA Report Breakout 1 Breakout 2 2:00 p.m. – 5:00 p.m. Corporate TBD Benchmarking Breakout 3 Workshop 12:00 p.m. – 1:15 p.m. Symposium Luncheon TBD 6:00 p.m. – 9:00 p.m. New Professionals South Lobby Block Party 1:30 p.m. – 3:00 p.m. City Council Meeting 2AB, 3AB, and 602-620 7:00 p.m. – 10:00 p.m. Opening Block Party 4BC and Exhibit Program (Education Sessions) Breakout 1 Breakout 2 Friday, October 29, 2010 Breakout 3 Time Session Location 3:00 p.m. – 3:30 p.m. Afternoon Block Party South Lobby 7:00 a.m. – 8:00 a.m. Walk for the Workforce TBD Mobility Foundation 3:30 p.m. – 4:30 p.m. City Council Meeting 2AB, 3AB, and 602-620 (Education 8:00 a.m. – 4:00 p.m. Symposium South Lobby Development Registration/Informatio Sessions) n Desk Breakout 1 8:30 a.m. – 9:00 a.m. Morning Coffee South Lobby Breakout 2 9:00 a.m. – 10:30 a.m. City Council Meeting 2AB, 3AB, and 602-620 Breakout 3 (Education Sessions) 4:30 p.m. – 6:30 p.m. Block Party at the ERC 4BC Park* *Signature Breakout 1 Moment Breakout 2 Breakout 3 10:30 – 11:15 a.m. Morning Block Party South Lobby 11:15 a.m. – 12:30 p.m. Town Hall Meeting 4A 12:30 p.m. – 2:15 p.m. Lunch in Exhibit Hall 4BC 2:30 p.m. – 4:00 p.m. City Council Meeting 2AB, 3AB, and 602-620 (Education Sessions) Breakout 1 Breakout 2 Breakout 3 4:15 p.m. – 5:30 p.m. Closing Town Hall 4A Meeting Event Concept: Worldwide ERC® July 2009 31 2 E Experience Events
    • Appendix I. Neighborhood Map Example Event Concept: Worldwide ERC® July 2009 32 2 E Experience Events
    • Appendix J. Marketing Timeline 2010 Marketing Timeline JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER 3-Aug 2-Nov 7-Sep 3-Jun 5-Oct 6-Jul Weekly outreach Weekly outreach Weekly outreach Weekly outreach “Save the Date” to potential to potential to potential to potential Thank you email Direct Mail attendees attendees attendees attendees sent to attendees 4-Aug 8-Sep 7-Jun 6-Oct 7-Jul Survey sent to Survey sent to Survey sent to Survey sent to “Save the Date” registered registered registered registered email attendees attendees attendees attendees 10-Aug 14-Sep 15-Jun 12-Oct 13-Jul Weekly outreach Weekly outreach Weekly outreach Weekly outreach Weekly outreach to potential to potential to potential to potential to potential attendees attendees attendees attendees attendees 11-Aug 21-Sep 17-Jun 19-Oct 14-Jul Facebook and Survey sent to Survey sent to Weekly outreach Weekly outreach LinkedIn event registered registered to potential to potential groups launched attendees attendees attendees attendees 17-Aug 22-Sep 22-Jun 20-Oct 15-Jul Weekly outreach Mail event Weekly outreach Survey sent to Survey sent to to potential brochure to to potential registered registered attendees members attendees attendees attendees 24-Aug 28-Sep 23-Jun 27-Oct 20-Jul Evaluations given Survey sent to Weekly outreach Weekly outreach Weekly outreach to attendees at registered to potential to potential to potential event to drop off in attendees attendees attendees attendees “mailbox” "Man on the 25-Aug Street Interviews" 29-Jun 29-Oct 27-Jul on last day of Weekly outreach Weekly outreach Survey sent to event:post on to potential to potential registered website, Facebook attendees attendees attendees & LinkedIn pages 31-Aug 28-Jul Survey sent to Weekly outreach registered to potential attendees attendees Event Concept: Worldwide ERC® July 2009 33 2 E Experience Events
    • Appendix K. Budget 2010 Global Workforce Sympsium Estimated Budget Income Assumptions Staff Expenses Registrants 830,000 Salary 350,000 Sponsorships 250,800 Travel 11,000 Exhibits 294,750 Rooms 15,000 Total 1,375,550 Consultant 20,000 Print Collateral Total 396,000 Event Program 20,000 Committee Expenses Program Preview 15,000 Travel 2,500 Direct Mail 1,500 Rooms 5,000 Labels 500 Conference Rooms 2,000 Name Tags 2,000 Total 9,500 Other 5,000 Speaker Expenses Total 44,000 Travel 10,000 Shipping & Postage Rooms 7,000 Shipping 27,000 Other 50,000 Postage 15,000 Total 67,000 Total 42,000 Miscellaneous Expenses Aesthetics Photographer 2,000 Presentation 2,500 Office Supplies 500 Registration 3,000 Entertainment 500 General 1,000 Bank Charges 25,000 Exhibit Hall 15,000 Exhibit Charges 15,000 Sinage 5,500 Security 5,000 Event Maps 500 Evaluation 500 Bulletin Board 500 Insurance 15,000 WOW 10,000 Total 63,500 Total 38,000 Memorabilia & Gifts Technology Recipe Success Journal 2,400 Cyber 14,000 Gifts 14,000 Telephone 2,000 Raffle 3,000 Computer/Printer 9,000 Total 19,400 AV 149,000 Totals Electric 5,000 Total Income 1,375,550 Total 179,000 Total Expenses 1,108,400 Food & Beverage Revenue 267,150 Coffee & Beverage 20,000 Opening Reception 60,000 Breakfast 50,000 Lunch 50,000 WOW 70,000 Total 250,000 Event Concept: Worldwide ERC® July 2009 34 2 E Experience Events