Your SlideShare is downloading. ×
Whats In Your Kids Food
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Whats In Your Kids Food

397

Published on

What's in Your Kids Food is a public service campaign that focuses on the issues brought up in the film Food, Inc. …

What's in Your Kids Food is a public service campaign that focuses on the issues brought up in the film Food, Inc.

We want caregivers of elementary school aged children to see buying nutritionally healthy food products and/or organic and locally grown food as healthier for their children’s well being and development and as more important and beneficial then buying cheaper packaged and fast food products.

PBS will be airing Food, Inc. during the week of the 40th Anniversary of Earth Day.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
397
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Georgetown University
    Public Campaigns : What’s In Your Kids Food?
    Communication Strategy Overview : Digital
    Team Members:
    • Jenna Mills
    • 2. RiquaHailes
    • 3. Carolina Valenzuela
    • 4. La'Shawna Saint-Preux
  • AGENDA
  • 11. GOALS
    "We want caregivers of elementary school aged children to see buying nutritionally healthy food products and/or organic and locally grown food as healthier for their children’s well being and development and as more important and beneficial then buying cheaper packaged and fast food products?”
    You Are What You Eat. What is Your Kid?
    • Increase awareness of campaign goals
    • 12. Create a comprehensive digital strategy
    • 13. Engage target audience
  • OBJECTIVES
    • Execute full, comprehensive digital strategy within a 40-day timeframe
    • 14. Using social media platforms, drive 100% of audience to website
    • 15. Increase Twitter followers to 150 by April 1, 2010
    • 16. Increase Facebook followers to 250 by April 1, 2010
    • 17. Increase YouTube views to 75 by April 1, 2010
    • 18. Increase audience dialogue/RT’s on social media platforms by 100%
  • DELIVERABLES
    • Web: www.WhatsInYourKidsFood.com
    • 19. Twitter: www.twitter.com/WhatsInYourFood
    • 20. Facebook: What’s In Your Kids Food
    • 21. YouTube: What’s In Your Kids Food
  • OUTREACH STRATEGY
    Viral Strategy; Word of Mouth
    • Promote & re-share to friends
    • 22. Trust/Action in numbers
    • 23. Create a dialogue
    • 24. Engage audience by asking for participation
    • 25. Upload videos/pictures
    • 26. Share stories
  • TIMELINE
    • March 1: Social Media Launch
    • 27. March 16: Website Launch
    • 28. April 1: Increased Engagement/Promotion of Events
    • 29. April 16: Continued Engagement/Promotion of Broadcast
    • 30. May 1: Campaign Close-Out
    March 16
    May 1
    April 1
    April 16
    March 1
  • 31. BUDGET
    • Web Domain:
  • EVALUATION
    Conduct baseline assessment
    • Monitor volume of online conversations
    • 32. Monitor if visitation: Web, YouTube
    • 33. Monitor followers: Twitter, Facebook
    • 34. Successful completion of timeline targets

×