CNN Ethical Overview
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Georgetown University Master of Public Relations. Ethical overview of CNN

Georgetown University Master of Public Relations. Ethical overview of CNN

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CNN Ethical Overview Presentation Transcript

  • 1. CONVERSATIONS ABOUT ETHICS MPPR 500-02 NOVEMBER 2009 TEAM: TAMARA BLOUNT PATRICE DANET SHAKIRAH HILL-HOLLEY QUENTIN HUNSTAD JENNA MILLS
  • 2. THE ENVIRONMENT ETHICS OVERVIEW Greatest scandal in newspaper history
  • 3. ETHICS OVERVIEW ETHICS OVERVIEW 2009 World's Most Ethical Companies
  • 4. ETHICS OVERVIEW CORPORATE STRUCTURE Time Warner TIME WARNER USINESS CHALLENGES ETHICS TICKER
  • 5. THE EVOLUTION CNN maintains free 1980 LAUNCH BY live broadcasts, TED TURNER, First CNN round-up offers RSS Feeds, 1ST 24 HOUR TV of blogs in 2005 Podcasts, and adopts NEWS COVERAGE social media The 80’s The 2Ks The 90’s In 2006 CNN launched CNN debuted its news CNN Exchange website CNN.com and CNN iReport on August 30, 1995 TIME WARNER USINESS CHALLENGES ETHICS TICKER
  • 6. SWOT STRENGTHS FINANCIAL REGULATIONS, TRANSPARENCY, DIVERSITY WEAKNESSES LACK OF REPORTING AND JOURNALISTIC GUIDELINES OPPORTUNITIES ESTABLISH STANDARDS FOR GLOBAL MEDIA INDUSTRY, BUILD TRUST THREATS NEGATIVE IMPACTS ON KEY AUDIENCES AND PUBLIC TIME WARNER USINESS CHALLENGES ETHICS TICKER
  • 7. KEY AUDIENCES & MESSAGES INTERNAL EMPLOYEES CONTRACT EMPLOYEES TRUST BOARD MEMBERS BOARD DIRECTORS EXTERNAL VIEWERS SUBSCRIBERS ACCURACY COMPETITORS RELIABILITY POLITICIANS PUNDITS TIME WARNER TIME WARNER ETHICS TICKER USINESS CHALLENGES ETHICS TICKER
  • 8. IMPORTANCE OF ETHICS JOURNALISTIC CREDIBILITY PUBLIC TRUST TIME WARNER USINESS CHALLENGES ETHICS TICKER
  • 9. PAST ETHICS CASES CASE 1 CNN REPORTER PAYS FOR INFORMATION CASE 2 FALSE iREPORT ON STEVE JOBS TIME WARNER USINESS CHALLENGES ETHICS TICKER
  • 10. THE FIX CHALLENGE HOLDING EMPLOYEES ACCOUNTABLE RECOMMENDATION ESTABLISH SPECIFIC CODE OF ETHICS FOR CNN IN ADDITION TO THE TIMER WARNER BUSINESS CODES TIME WARNER USINESS CHALLENGES ETHICS TICKER
  • 11. THE FIX CHALLENGE INTEGRITY & LACK OF COMMITMENT TO SPJ RECOMMENDATION INCORPORATE VALUES FROM THE SOCIETY OF PROFESSIONAL JOURNALISTS: SEEK TRUTH AND REPORT IT MINIMIZE HARM ACT INDEPENDENTLY BE ACCOUNTABLE TIME WARNER USINESS CHALLENGES ETHICS TICKER
  • 12. THE FIX CHALLENGE CODE OF ETHICS DOES NOT ENCOMPASS ALL ASPECTS/DIVISIONS OF CNN RECOMMENDATION CREATE CODE OF ETHICS SPECIFIC FOR EACH DIVISION OF CNN (BROADCAST, PRINT, ONLINE BLOGS, IREPORT.COM, INTERNATIONAL DIVISION) TIME WARNER USINESS CHALLENGES ETHICS TICKER
  • 13. THE FIX CHALLENGE CREATE AN ACTIVE AND ONGOING CODE OF ETHICS PROGRAM RELEVANT TO ALL DIVISIONS OPERATING UNDER THE CNN UMBRELLA RECOMMENDATION REVIEW AND REVISE ETHICS PROGRAM WITH THE CONSIDERATION OF ALL EXPANSION AND GROWTH OPPORTUNITIES TIME WARNER USINESS CHALLENGES ETHICS TICKER
  • 14. THE END