www.jennstrends.com
www.jennstrends.com/Instagram-training
Twitter & Instagram:
@jenns_trends
HOW BUSINESSES CAN USE
www.jennstrends.com
www.jennstrends.com/Instagram-training
Twitter & Instagram:
@jenns_trends
Why
Is So
Important
INSTAGRAM STATISTICS
• 200 MILLION monthly active users
Facebook
1.98 B
YouTube
1 B
Google+
540 M
Twitter
255 M
Instagram
...
INSTAGRAM STATISTICS
• Fastest growing social media site (behind G+)
Facebook - 5 Years
Twitter – 6.5 Years
Instagram – 3....
INSTAGRAM STATISTICS
•70% of users log in DAILY
•60 MILLION photos uploaded daily
•Generate 1.6 BILLION likes daily
INSTAGRAM STATISTICS
• 65% of Instagram users are outside the USA
• 17% of all internet users use Instagram (Dec 2013)
• 3...
VISUAL MARKETING
INSTAGRAM RESULTS
• Instagram photos generate better customer
reactions across multiple media compared with
traditional ma...
How to
Format Your
Profile
INSTAGRAM PROFILE
Five Main Areas to Format
• Name and Username
• Profile Photo
• Bio Description
• Website URL
• Privacy ...
INSTAGRAM PROFILE
Name and Username
• Your name or your business name
• These are the ONLY searchable
criteria
• Use keywo...
INSTAGRAM PROFILE
Profile Photo
• Your photo or business logo
• Use the same one from your other
social media accounts
• I...
INSTAGRAM PROFILE
Bio Description
• Who you are and what you do
• Keep fun and show your personality
• Use bullet points a...
INSTAGRAM PROFILE
Website URL
• The ONLY clickable link anywhere on
Instagram
• This is the most important area to
format ...
INSTAGRAM PROFILE
Privacy Settings
• Your business Instagram account
needs to be set to PUBLIC,
not private
The Types of
Content You
Should Share on
INSTAGRAM IMAGES
Use Organic or Native Images
INSTAGRAM IMAGES
Use Organic or Native Images
INSTAGRAM IMAGES
How to Use Text Overlays
INSTAGRAM IMAGES
How to Use Text Overlays
• Canva
• PicMonkey
• Recite This
• WordSwag
• Text Cutie
• Photoshop
• Pixlr
• ...
INSTAGRAM IMAGES
• Products
• Customers
• Employees
• Events
• Work spaces
• Milestones or celebrations
• Behind-the-scene...
INSTAGRAM IMAGES
• Products
• Customers
• Employees
• Events
• Work spaces
• Milestones or celebrations
• Behind-the-scene...
INSTAGRAM IMAGES
• Products
• Customers
• Employees
• Events
• Work spaces
• Milestones or celebrations
• Behind-the-scene...
INSTAGRAM IMAGES
• Products
• Customers
• Employees
• Events
• Work spaces
• Milestones or celebrations
• Behind-the-scene...
INSTAGRAM IMAGES
• Products
• Customers
• Employees
• Events
• Work spaces
• Milestones or celebrations
• Behind-the-scene...
INSTAGRAM VIDEOS
• Products
• How-To or FAQ
• Tours
• Behind-the-scenes
• New launches or reveals
• Greetings or messages
...
EXCLUSIVE CONTENT
• Promotions or discounts exclusive to Instagram
• Regular series
• Use teaser images on other sites to ...
How to Use
Effectively
CULTIVATE RELATIONSHIPS
• It’s still SOCIAL media!
• Engage with and respond to your followers
• Make them feel like a par...
HAVE A STRATEGY
• What do you want from Instagram?
• Why are you using Instagram?
• Why are your customers & audience
usin...
USE HASHTAGS EFFECTIVELY
• Hashtags significantly increase the reach of posts
• Use RELEVANT hashtags
• Use industry relat...
USE CALLS-TO-ACTION
• Use captions effectively
• Use text overlays
• Tell people what you want them to do – go to your
web...
TRACK YOUR ANALYTICS
• Know what works and doesn’t work
• Use A/B testing
• When to post for ideal post
engagement
• Know ...
HOW BUSINESSES CAN USE
www.jennstrends.com
www.jennstrends.com/Instagram-training
Twitter & Instagram:
@jenns_trends
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How Businesses Can Use Instagram - Social Media Day San Diego

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As a presentation to businesses owners at Social Media Day San Diego, here is why Instagram is important, how to format your Instagram profile, what to share on Instagram, and how to use Instagram successfully.

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Transcript of "How Businesses Can Use Instagram - Social Media Day San Diego"

  1. 1. www.jennstrends.com www.jennstrends.com/Instagram-training Twitter & Instagram: @jenns_trends
  2. 2. HOW BUSINESSES CAN USE www.jennstrends.com www.jennstrends.com/Instagram-training Twitter & Instagram: @jenns_trends
  3. 3. Why Is So Important
  4. 4. INSTAGRAM STATISTICS • 200 MILLION monthly active users Facebook 1.98 B YouTube 1 B Google+ 540 M Twitter 255 M Instagram 200 M LinkedIn 187 M Pinterest 70 M*
  5. 5. INSTAGRAM STATISTICS • Fastest growing social media site (behind G+) Facebook - 5 Years Twitter – 6.5 Years Instagram – 3.5 Years Google+ – 2 Years 200 Million Active Users Milestone
  6. 6. INSTAGRAM STATISTICS •70% of users log in DAILY •60 MILLION photos uploaded daily •Generate 1.6 BILLION likes daily
  7. 7. INSTAGRAM STATISTICS • 65% of Instagram users are outside the USA • 17% of all internet users use Instagram (Dec 2013) • 37% of 18-29 year olds use Instagram (Dec 2013) • 24% of 30-64 year olds use Instagram (Dec 2013) → These numbers are very similar to Twitter and Pinterest
  8. 8. VISUAL MARKETING
  9. 9. INSTAGRAM RESULTS • Instagram photos generate better customer reactions across multiple media compared with traditional marketing images • Instagram generates higher levels of engagement than any other social media site • Instagram drives higher quality traffic than any other social media site
  10. 10. How to Format Your Profile
  11. 11. INSTAGRAM PROFILE Five Main Areas to Format • Name and Username • Profile Photo • Bio Description • Website URL • Privacy Setting
  12. 12. INSTAGRAM PROFILE Name and Username • Your name or your business name • These are the ONLY searchable criteria • Use keywords
  13. 13. INSTAGRAM PROFILE Profile Photo • Your photo or business logo • Use the same one from your other social media accounts • It will be cropped to a circle automatically
  14. 14. INSTAGRAM PROFILE Bio Description • Who you are and what you do • Keep fun and show your personality • Use bullet points and/or spacing to make it easier to read
  15. 15. INSTAGRAM PROFILE Website URL • The ONLY clickable link anywhere on Instagram • This is the most important area to format if you want to drive traffic to your website • Use any page or link you like • Change it as often as you need
  16. 16. INSTAGRAM PROFILE Privacy Settings • Your business Instagram account needs to be set to PUBLIC, not private
  17. 17. The Types of Content You Should Share on
  18. 18. INSTAGRAM IMAGES Use Organic or Native Images
  19. 19. INSTAGRAM IMAGES Use Organic or Native Images
  20. 20. INSTAGRAM IMAGES How to Use Text Overlays
  21. 21. INSTAGRAM IMAGES How to Use Text Overlays • Canva • PicMonkey • Recite This • WordSwag • Text Cutie • Photoshop • Pixlr • PowerPoint
  22. 22. INSTAGRAM IMAGES • Products • Customers • Employees • Events • Work spaces • Milestones or celebrations • Behind-the-scenes • New launches or reveals @gopro
  23. 23. INSTAGRAM IMAGES • Products • Customers • Employees • Events • Work spaces • Milestones or celebrations • Behind-the-scenes • New launches or reveals @lululemon
  24. 24. INSTAGRAM IMAGES • Products • Customers • Employees • Events • Work spaces • Milestones or celebrations • Behind-the-scenes • New launches or reveals @blurb_books
  25. 25. INSTAGRAM IMAGES • Products • Customers • Employees • Events • Work spaces • Milestones or celebrations • Behind-the-scenes • New launches or reveals @michaelkors
  26. 26. INSTAGRAM IMAGES • Products • Customers • Employees • Events • Work spaces • Milestones or celebrations • Behind-the-scenes • New launches or reveals @benandjerrys
  27. 27. INSTAGRAM VIDEOS • Products • How-To or FAQ • Tours • Behind-the-scenes • New launches or reveals • Greetings or messages @gopro
  28. 28. EXCLUSIVE CONTENT • Promotions or discounts exclusive to Instagram • Regular series • Use teaser images on other sites to full gallery on Instagram • Give people a reason to follow you on Instagram!
  29. 29. How to Use Effectively
  30. 30. CULTIVATE RELATIONSHIPS • It’s still SOCIAL media! • Engage with and respond to your followers • Make them feel like a part of your brand • Generate conversations • Be consistent and post regularly
  31. 31. HAVE A STRATEGY • What do you want from Instagram? • Why are you using Instagram? • Why are your customers & audience using Instagram? • How often will you post? • What will you post?
  32. 32. USE HASHTAGS EFFECTIVELY • Hashtags significantly increase the reach of posts • Use RELEVANT hashtags • Use industry related hashtags • Don’t hashjack • 5-10 hashtags per post • Combine popular and less common hashtags #smdaysd #SmallBiz #ShopLocal #business #summer #SanDiego #InstagramMarketing #fun
  33. 33. USE CALLS-TO-ACTION • Use captions effectively • Use text overlays • Tell people what you want them to do – go to your website, call you, tag themselves, etc.
  34. 34. TRACK YOUR ANALYTICS • Know what works and doesn’t work • Use A/B testing • When to post for ideal post engagement • Know your audience demographic & behaviors • IconoSquare and Nitrogram
  35. 35. HOW BUSINESSES CAN USE www.jennstrends.com www.jennstrends.com/Instagram-training Twitter & Instagram: @jenns_trends
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