How Businesses Can Use Instagram - Social Media Day San Diego

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As a presentation to businesses owners at Social Media Day San Diego, here is why Instagram is important, how to format your Instagram profile, what to share on Instagram, and how to use Instagram …

As a presentation to businesses owners at Social Media Day San Diego, here is why Instagram is important, how to format your Instagram profile, what to share on Instagram, and how to use Instagram successfully.

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  • 1. www.jennstrends.com www.jennstrends.com/Instagram-training Twitter & Instagram: @jenns_trends
  • 2. HOW BUSINESSES CAN USE www.jennstrends.com www.jennstrends.com/Instagram-training Twitter & Instagram: @jenns_trends
  • 3. Why Is So Important
  • 4. INSTAGRAM STATISTICS • 200 MILLION monthly active users Facebook 1.98 B YouTube 1 B Google+ 540 M Twitter 255 M Instagram 200 M LinkedIn 187 M Pinterest 70 M*
  • 5. INSTAGRAM STATISTICS • Fastest growing social media site (behind G+) Facebook - 5 Years Twitter – 6.5 Years Instagram – 3.5 Years Google+ – 2 Years 200 Million Active Users Milestone
  • 6. INSTAGRAM STATISTICS •70% of users log in DAILY •60 MILLION photos uploaded daily •Generate 1.6 BILLION likes daily
  • 7. INSTAGRAM STATISTICS • 65% of Instagram users are outside the USA • 17% of all internet users use Instagram (Dec 2013) • 37% of 18-29 year olds use Instagram (Dec 2013) • 24% of 30-64 year olds use Instagram (Dec 2013) → These numbers are very similar to Twitter and Pinterest
  • 8. VISUAL MARKETING
  • 9. INSTAGRAM RESULTS • Instagram photos generate better customer reactions across multiple media compared with traditional marketing images • Instagram generates higher levels of engagement than any other social media site • Instagram drives higher quality traffic than any other social media site
  • 10. How to Format Your Profile
  • 11. INSTAGRAM PROFILE Five Main Areas to Format • Name and Username • Profile Photo • Bio Description • Website URL • Privacy Setting
  • 12. INSTAGRAM PROFILE Name and Username • Your name or your business name • These are the ONLY searchable criteria • Use keywords
  • 13. INSTAGRAM PROFILE Profile Photo • Your photo or business logo • Use the same one from your other social media accounts • It will be cropped to a circle automatically
  • 14. INSTAGRAM PROFILE Bio Description • Who you are and what you do • Keep fun and show your personality • Use bullet points and/or spacing to make it easier to read
  • 15. INSTAGRAM PROFILE Website URL • The ONLY clickable link anywhere on Instagram • This is the most important area to format if you want to drive traffic to your website • Use any page or link you like • Change it as often as you need
  • 16. INSTAGRAM PROFILE Privacy Settings • Your business Instagram account needs to be set to PUBLIC, not private
  • 17. The Types of Content You Should Share on
  • 18. INSTAGRAM IMAGES Use Organic or Native Images
  • 19. INSTAGRAM IMAGES Use Organic or Native Images
  • 20. INSTAGRAM IMAGES How to Use Text Overlays
  • 21. INSTAGRAM IMAGES How to Use Text Overlays • Canva • PicMonkey • Recite This • WordSwag • Text Cutie • Photoshop • Pixlr • PowerPoint
  • 22. INSTAGRAM IMAGES • Products • Customers • Employees • Events • Work spaces • Milestones or celebrations • Behind-the-scenes • New launches or reveals @gopro
  • 23. INSTAGRAM IMAGES • Products • Customers • Employees • Events • Work spaces • Milestones or celebrations • Behind-the-scenes • New launches or reveals @lululemon
  • 24. INSTAGRAM IMAGES • Products • Customers • Employees • Events • Work spaces • Milestones or celebrations • Behind-the-scenes • New launches or reveals @blurb_books
  • 25. INSTAGRAM IMAGES • Products • Customers • Employees • Events • Work spaces • Milestones or celebrations • Behind-the-scenes • New launches or reveals @michaelkors
  • 26. INSTAGRAM IMAGES • Products • Customers • Employees • Events • Work spaces • Milestones or celebrations • Behind-the-scenes • New launches or reveals @benandjerrys
  • 27. INSTAGRAM VIDEOS • Products • How-To or FAQ • Tours • Behind-the-scenes • New launches or reveals • Greetings or messages @gopro
  • 28. EXCLUSIVE CONTENT • Promotions or discounts exclusive to Instagram • Regular series • Use teaser images on other sites to full gallery on Instagram • Give people a reason to follow you on Instagram!
  • 29. How to Use Effectively
  • 30. CULTIVATE RELATIONSHIPS • It’s still SOCIAL media! • Engage with and respond to your followers • Make them feel like a part of your brand • Generate conversations • Be consistent and post regularly
  • 31. HAVE A STRATEGY • What do you want from Instagram? • Why are you using Instagram? • Why are your customers & audience using Instagram? • How often will you post? • What will you post?
  • 32. USE HASHTAGS EFFECTIVELY • Hashtags significantly increase the reach of posts • Use RELEVANT hashtags • Use industry related hashtags • Don’t hashjack • 5-10 hashtags per post • Combine popular and less common hashtags #smdaysd #SmallBiz #ShopLocal #business #summer #SanDiego #InstagramMarketing #fun
  • 33. USE CALLS-TO-ACTION • Use captions effectively • Use text overlays • Tell people what you want them to do – go to your website, call you, tag themselves, etc.
  • 34. TRACK YOUR ANALYTICS • Know what works and doesn’t work • Use A/B testing • When to post for ideal post engagement • Know your audience demographic & behaviors • IconoSquare and Nitrogram
  • 35. HOW BUSINESSES CAN USE www.jennstrends.com www.jennstrends.com/Instagram-training Twitter & Instagram: @jenns_trends