Top 35
“Must Follow”
Google Ranking
Factors
By SubmitInMe.com
ONTARGET
Website Level
Ranking Criteria
Domain Level
Webpage Level
Backlink Level
User Interaction
Social Media
ONTARGET
Off-Site Webspam
Branding
On-Site Webspam
Ranking Criteria
ONTARGET
DOMAIN LEVEL FACTOR
ONTARGET
Exact Match
Domain
Exact match domains with high
quality unique contents, are
more likely to get quality signals
...
ONTARGET
PAGE LEVEL FACTOR
ONTARGET
Keyword Density
Maintain Keyword Density
within 2-3% for a webpage.
Page Speed
High page loading
speed, Server sp...
ONTARGET
Keyword Usage
Exact match domains with high
quality unique contents, are
more likely to get quality signals
from ...
ONTARGET
Duplicate
Content
Similar content on the same
site across webpages will
negatively impact your
ranking.
Keyword
P...
ONTARGET
Content Updates
Recently updated contents are
favored by Google when it
comes to time-sensitive
searches.
Page Ra...
ONTARGET
SITE LEVEL FACTOR
ONTARGET
Domain Trust
Google measures your
domain trust from highly
trusted backlinks to your site.
Sitemap
Submit a .xml ...
ONTARGET
Sites Usability
No proper navigations
increases the bounce rate which
in turn negatively impact your
rankings.
Re...
ONTARGET
BACKLINK FACTOR
ONTARGET
Class C Ips
Make sure you have backlinks
for different IPs and not the
same Class C IPs.
PageRank of
Linking page...
ONTARGET
Image Alt Tag
Links
Links that are used in
images acts as Anchor texts
which is also a factor for
ranking
Diversi...
ONTARGET
Use of Nofollow
Use nofollow to external links
when you do not promote
them.
Sitewide Links
Sitewide links are th...
ONTARGET
USER INTERACTION FACTOR
ONTARGET
Direct Traffic
Sites with higher direct
traffic are more likely to get
quality signals than those
with less direc...
ONTARGET
SOCIAL MEDIA FACTOR
ONTARGET
Verified Google+ Authorship
Contents with verified online profiles
would rank higher than those that has
no autho...
ONTARGET
BRANDING FACTOR
ONTARGET
Brand Name in
Anchor Text
Brand
Mentions
Brick and
Motor Business
Using brand
names as Anchor
Texts gives you
bra...
ONTARGET
ON-SITE WEBSPAM FACTOR
ONTARGET
Over optimization
Over optimization factors such as keyword
stuffing, Excess keyword density, linking to bad
neig...
ONTARGET
OFF-SITE WEBSPAM FACTOR
ONTARGET
Disavow Tool
Links from same Class C IPs, unnatural links,
irrelevant links are all factors of Ranking Drops. So
...
ONTARGET
Can We Fix IT ?
Yes! We Can …
Can We Fix IT ?
Yes! We Can …
ONTARGET
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Must Follow Top 35 Google Ranking Factors

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After the arrival of penalizing algorithms Panda and Penguin, SEOs are more likely to concentrate on Google’s ranking factors for a website. There are around 200 ranking factors by which Google ranks a webpage which in turn decides the ranking of a site in Google’s Search Engine Results Page(SERP). Based on the Domain, Webpage, Website, Backlink, User Friendliness, Signals and On-page Off-page factors, we have chosen the “Must Follow Top 35” important factors that Webmasters should focus on.

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Must Follow Top 35 Google Ranking Factors

  1. 1. Top 35 “Must Follow” Google Ranking Factors By SubmitInMe.com
  2. 2. ONTARGET Website Level Ranking Criteria Domain Level Webpage Level Backlink Level User Interaction Social Media
  3. 3. ONTARGET Off-Site Webspam Branding On-Site Webspam Ranking Criteria
  4. 4. ONTARGET DOMAIN LEVEL FACTOR
  5. 5. ONTARGET Exact Match Domain Exact match domains with high quality unique contents, are more likely to get quality signals from Google. Keywords in Domain Keywords in Domain Names are another factor of earning relevancy signal from Google Where to buy Nike shoes?
  6. 6. ONTARGET PAGE LEVEL FACTOR
  7. 7. ONTARGET Keyword Density Maintain Keyword Density within 2-3% for a webpage. Page Speed High page loading speed, Server speed and CDN usage counts on adding up good signals from Google. This Is Bad Apple There are different types of apples. Apples are good for health. You can Buy apple from a market, Deep red apples are the best. There is a saying about apple- an apple a day keep the doctor away. So do eat apple… Don’t make your Visitors to wait… Time = Money
  8. 8. ONTARGET Keyword Usage Exact match domains with high quality unique contents, are more likely to get quality signals from Google. rel=canonical Keywords in Domain Names are another factor of earning relevancy signal from Google Use Relevant keywords and high quality unique contents. This will bring you lot of good traffic
  9. 9. ONTARGET Duplicate Content Similar content on the same site across webpages will negatively impact your ranking. Keyword Prominence Placing your keyword in the first paragraph (100 words) of your content gets a relevancy signal.
  10. 10. ONTARGET Content Updates Recently updated contents are favored by Google when it comes to time-sensitive searches. Page Rank Webpages with higher page ranks are more likely to rank higher in search results than those that has low page ranks
  11. 11. ONTARGET SITE LEVEL FACTOR
  12. 12. ONTARGET Domain Trust Google measures your domain trust from highly trusted backlinks to your site. Sitemap Submit a .xml sitemap to for search engine to crawl your site more easily.
  13. 13. ONTARGET Sites Usability No proper navigations increases the bounce rate which in turn negatively impact your rankings. Reputation User reviews play an important role in earning exposure and trust. >>Top 35 “Must Follow” Google Ranking Factors >>Site Level Factor >>Sites Usability >>Reputation YouAreHere
  14. 14. ONTARGET BACKLINK FACTOR
  15. 15. ONTARGET Class C Ips Make sure you have backlinks for different IPs and not the same Class C IPs. PageRank of Linking page The PageRank of the webpage that links to you indirectly adds a high value to your webpage. This is an important ranking factor.
  16. 16. ONTARGET Image Alt Tag Links Links that are used in images acts as Anchor texts which is also a factor for ranking Diversified Anchor Text Over usage of Exact Match Anchor Text will lead to consequences so keep your anchor text diversified. Submitinme.com Police Man Cop Police Officer
  17. 17. ONTARGET Use of Nofollow Use nofollow to external links when you do not promote them. Sitewide Links Sitewide links are those that are in Headers and Footers which should be in a reasonable percentage. NO Header Footer in
  18. 18. ONTARGET USER INTERACTION FACTOR
  19. 19. ONTARGET Direct Traffic Sites with higher direct traffic are more likely to get quality signals than those with less direct traffic Bounce Rate and Exit Rate Google tracks users existence in a page to measure the quality of the site/page. So Bounce Rate should be always less and your Exit rate should be more in number.
  20. 20. ONTARGET SOCIAL MEDIA FACTOR
  21. 21. ONTARGET Verified Google+ Authorship Contents with verified online profiles would rank higher than those that has no authorship. Though Google cannot track the private pages in social media sites, it will track count public pages which includes the likes, shares and +1’s as quality factor which adds more value to earn quality signals. Social media sites
  22. 22. ONTARGET BRANDING FACTOR
  23. 23. ONTARGET Brand Name in Anchor Text Brand Mentions Brick and Motor Business Using brand names as Anchor Texts gives you brand signals. Brand names without hyperlinks in popular sites like news are also counted by Google as a brand signal A brick and motor business listed in Local business listing is more likely to get brand signals
  24. 24. ONTARGET ON-SITE WEBSPAM FACTOR
  25. 25. ONTARGET Over optimization Over optimization factors such as keyword stuffing, Excess keyword density, linking to bad neighborhoods, sneaky redirects, auto generated content in sites will be tracked and de-indexed by Google. Google Panda Low quality sites which recovered after panda penalization are more likely to face ranking drops as they are already visible to Google eyes. So always focus on quality content
  26. 26. ONTARGET OFF-SITE WEBSPAM FACTOR
  27. 27. ONTARGET Disavow Tool Links from same Class C IPs, unnatural links, irrelevant links are all factors of Ranking Drops. So cleanup unwanted backlinks with Disavow tool and send Reconsiderations requests. Google Penguin Focus on quality backlinks since Penguin penalized sites are less likely to recover from ranking drops.
  28. 28. ONTARGET Can We Fix IT ? Yes! We Can … Can We Fix IT ? Yes! We Can …
  29. 29. ONTARGET
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