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Transcript

  • 1. Social Media Awareness: Learn.com Presented by Luis Abreu
  • 2. persistent awarenessSocial media is time sensitive andchronological• Social media search results are impacted by publish date• Blog posts are ordered chronologically• Social media consumption patterns vary dailySocialSpark platform delivers “persistentawareness”• Campaign opportunities always at the forefront• Demand for advertiser is created• Rate of execution is metered• Budget is controlled, ROI is maximized• Net effect is ongoing awareness and constant indexing
  • 3. campaign goalsCreate awareness and encourage discussion ofLearn.com’s Personal Edition• Initial awareness boost through initial display ads and opportunity listing• Persistent awareness through daily posts and sponsorshipsDrive traffic to landing page, as outlined byadvertiserCreate word-of-mouth and viral marketing buzz,Social Media exposureDevelop community of bloggers interested inLearn.com within SocialSpark
  • 4. campaign componentsSocial Media Components• Blogger OutreachInsider Blogger Opportunity• 30 Insider Blog PostsOngoing opportunities in SocialSpark• Sponsored Posts Opportunity= 70 Min PostsOngoing opportunities in PayPerPost• Sponsored Posts Opportunity= 110 Min PostsOngoing campaign management• Opportunity setup, launch, and campaign reporting• Sponsored Opp Advertising, including Opp Spotlight• Campaign optimization as necessary
  • 5. media plan, 6K MEDIA PLAN Media Allocation Total SpendSS Sponsored Posts 66% $4,000.00PPP Sponsored Posts 34% $2,000.00 TOTAL 100% $6,000.00
  • 6. initialopportunities
  • 7. what’s YOUR Skill Score?Bloggers will create a blog post promoting LPE• They will discuss different ways to better themselves job-wise• They will select a skill, take a course and post their Skill Score and encourage their readers to do the same• All blog posts will link to Learn.com with the advertiser supplied anchor text Media Type Cost Total Cost Sponsored Post Text/Photo $35.00 $1,250.00
  • 8. a Course, of courseInsider Bloggers will create a blog post• About a course they would create on Learn.com• What would the course be about? What benefit will it provide them and others?• All blog posts will link to Learn.com with the advertiser supplied anchor text Media Type Cost Total Cost Sponsored Post Text/Photo $50.00 $1,500.00
  • 9. (L)earn.comBloggers will create a blog post• About ideas on becoming competitive job candidates when forced to look for new employment• They will tie-in what Learn.com is doing to support the US recovery effort during these difficult economic times• And how Learn.com can help ordinary people become more marketable and gain a competitive advantage• All blog posts will link to Learn.com with the advertiser supplied anchor text Media Type Cost Total Cost Sponsored Post Text/Photo $35.00 $1,250.00
  • 10. quality and disclosureReview of all posts• Combination of automatic and manual processesThe SocialSpark community provides additionaloversight through comments, ratings, and flagsKey requirements: Machine audit-able In-post disclosure No-follow tags on any paid links Compliance with advertiser requirements Compliance with SS T&CsSocialSpark represents the highest standards ofword-of-mouth disclosure in the industry
  • 11. Luis Abreu Sales Solutions Team321 332 6830 x 118 • luis@izea.com